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OPERATIONALIZING GROWTH HUSTLING => SCALING презентация
Содержание
- 1. OPERATIONALIZING GROWTH HUSTLING => SCALING
- 2. ABOUT 500 STARTUPS AS OF 5-2015: Over
- 3. WHO IS THIS GUY DOMINIC? Co-Founded
- 4. @DistroDom WHAT DO WE ALL WANT
- 5. @DistroDom WHAT LEADS TO EXPONENTIAL GROWTH
- 6. GROWTH => PRODUCT @DistroDom
- 7. GROWTH IS A TEAM SPORT @DistroDom
- 8. GROWTH IS AN ALL SUM GAME @DistroDom
- 9. @DistroDom PHASES OF “GROWTH” PHASE
- 10. GROWTH DOESN’T JUST MEAN NEW USERS @DistroDom
- 11. GROWTH FOR PIRATES… AARRR @DistroDom Credit: Dave McClure (@davemcclure)
- 12. FIRST, WHAT ARE EARLY GROWTH GOALS @DistroDom
- 13. PHASE 1: EARLY TRACTION…. @DistroDom !!
- 14. IF TRADITIONAL CHANNELS DON’T WORK THEN WHAT? @DistroDom
- 15. SOME HACKY SH*T TO TRY @DistroDom
- 16. When Something Sticks… DOUBLE DOWN @DistroDom
- 17. DO NOT DOUBLE DOWN WITH A LEAKY FUNNEL @DistroDom
- 18. WHAT DOES “WORKING” MEAN? @DistroDom 60%
- 19. PHASE 2: DOUBLING DOWN… WE EXPERIMENT LIKE CRAZY @DistroDom
- 20. PROBLEMS FROM EXPERIMENTATION @DistroDom Test Shit
- 21. PROCESS is SEXY @DistroDom PHASE 3: OPERATIONALIZING GROWTH …
- 22. @DistroDom Credit to Brian Balfour (@bbalfour) - www.CoElevate.com
- 23. @DistroDom IDEA IMPACT CONFIDENCE EASE “I.C.E.”
- 24. @DistroDom THE ROLE OF THE GROWTH MASTER
- 25. @DistroDom TRELLO IS A GREAT TOOL Checkout Rob Somers Template: http://robsobers.com/growth-hacking-trello-template/
- 26. @DistroDom @DistroDom
ABOUT 500 STARTUPS AS OF 5-2015: Over 1000 Companies Invested In $175M Under Management $105M Deployed 300+ companies started outside US 300+ companies with Women Founders Our Team of 50 people
Слайд 2ABOUT 500 STARTUPS AS OF 5-2015:
Over 1000 Companies Invested In
$175M Under
Management
$105M Deployed
300+ companies started outside US
300+ companies with Women Founders
Our Team of 50 people spans 12 countries and speak 20+ different languages
$105M Deployed
300+ companies started outside US
300+ companies with Women Founders
Our Team of 50 people spans 12 countries and speak 20+ different languages
@DistroDom
Always #500strong
Слайд 3
WHO IS THIS GUY DOMINIC?
Co-Founded GarmentValet
Co-Founded Curebit / Talkable
Now I’m @DistroDom
@500 Startups investing time and $ in promising startups #500STRONG
@DistroDom
Слайд 5@DistroDom
WHAT LEADS TO EXPONENTIAL GROWTH
ASYMMETRICAL PATTERNS
NOT FOLLOWING OTHERS
UNFAIR ADVANTAGES
BEING SCRAPPY
Слайд 9@DistroDom
PHASES OF “GROWTH”
PHASE 1: EARLY TRACTION
PHASE 3: OPERATIONALIZING
PHASE 2: DOUBLING
DOWN
Слайд 12FIRST, WHAT ARE EARLY GROWTH GOALS
@DistroDom
Finding Product Market Fit
Finding Early
Adopters
Getting The First Paying Customers
Learning Your Conversion Funnel
Basic Unit Economics: CAC / LTV
Audience Building
Getting The First Paying Customers
Learning Your Conversion Funnel
Basic Unit Economics: CAC / LTV
Audience Building
Email Lists
Cookie Pool
Social Followers
Слайд 13PHASE 1: EARLY TRACTION….
@DistroDom
!! Be Scrappy + Keep Hustling !!
?
Many
Many questions and uncertainties
=> [xox] =>
Comparing inputs to outputs
√
Traditional Channels usually won’t work
Слайд 15SOME HACKY SH*T TO TRY
@DistroDom
Scraping Lists Online
Community Hijacking
Social Community Building
Outreach
Email
Power Networking
Email Partners
Power Networking
Email Partners
Слайд 18WHAT DOES “WORKING” MEAN?
@DistroDom
60%
Sales are coming
from 2-3 channels
GUT
You Need
The Right Tools To Measure
Слайд 20PROBLEMS FROM EXPERIMENTATION
@DistroDom
Test Shit That Doesn’t Matter
Tests Take Too Long
Winners
don’t create meaningful results to the bottom line
Every test is a loser
Testing is Disorganized
WORST: Testing Slows Growth
Every test is a loser
Testing is Disorganized
WORST: Testing Slows Growth
Слайд 23@DistroDom
IDEA
IMPACT
CONFIDENCE
EASE
“I.C.E.” SCORE YOUR IDEAS
Credit to Sean Ellis (@seanellis) - GrowthHackers.com
Слайд 25@DistroDom
TRELLO IS A GREAT TOOL
Checkout Rob Somers Template: http://robsobers.com/growth-hacking-trello-template/
