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Brian Solis презентация
Содержание
- 1. Brian Solis
- 2. Digital Darwinism The evolution of society and
- 3. Digital Darwinism isn’t a myth, it’s
- 11. Who’s the villain?
- 12. Ad-funded on-demand is not going to sustain
- 15. .14 vs .81 It takes 5-7 plays
- 17. Streaming companies argue that they pay royalties
- 19. YouTube thinks offering free music videos is
- 20. Spotify paid $1.57 billion Youtube paid $641 million
- 24. What is the value of music? It’s user defined…
- 26. "Don't call it rock & roll. I
- 27. Billy Corgan compared new artists to sex
- 28. Death is very likely the single best
- 29. Music Streaming = Mainstreaming
- 30. WHAT WOULD THE WORLD LOOK LIKE IF I COULD START FROM SCRATCH?
- 31. You have arrived at a crossroads.
- 32. Beyonce’s “Drunk in Love” = 134m
- 33. Who’s fighting for the artist?
- 34. The New Hollywood
- 36. Artists are Only “Part” of a Consumer
- 42. EXCLUSIVITY EXPERIENCE ENGAGEMENT The 3 E’s
- 44. Those people who connect with a musician
- 45. $529 million was pledged to Kickstarter projects
- 49. Brian Solis brian@altimetergroup.com briansolis.com Twitter: @briansolis
Digital Darwinism The evolution of society and technology and its impact on behavior, expectations and customs.
Слайд 2Digital Darwinism
The evolution of society and technology and its impact on
behavior, expectations and customs.
Слайд 3
Digital Darwinism isn’t a myth, it’s the result of intentional business
decisions that miss opportunities
Слайд 12Ad-funded on-demand is not going to sustain the entire ecosystem of
the creators as well as the investors
Слайд 15.14 vs .81
It takes 5-7 plays of a song on the
streaming service’s free “tier”— which makes its money from ads—to generate the same amount of royalties as a single play on Spotify Premium
Слайд 17Streaming companies argue that they pay royalties similar to radio plays.
One could argue that radio sells music and streaming doesn’t.
Слайд 19YouTube thinks offering free music videos is good for both the
service and the music industry.
Слайд 26"Don't call it rock & roll. I was part of a
generation that changed the world, and it was taken over by posers."
Слайд 27Billy Corgan compared new artists to sex workers, saying “once you've
score a record deal, you're just the fresh stripper."
Слайд 28Death is very likely the single best invention of life. It's
life's change agent. It clears out the old to make way for the new.” – Steve Jobs
Слайд 32Beyonce’s “Drunk in Love” =
134m streams
Revenue =
$804,000 and
$1.3 million
Like it or not, Spotify is an influential platform for discovery.
Слайд 36Artists are Only “Part” of a Consumer Avatar
The artist contributes to
who they are through the look and sound of their favorite songs or performers.
Слайд 44Those people who connect with a musician and view them as
an artist are more likely to view the albums as works of art that are worth a premium.
Слайд 45$529 million was pledged to Kickstarter projects last year. 4,009 were
music projects. Film and Video came in second place with 3,846 successful projects.
The future of artistry is in the hands of artists.
The future of artistry is in the hands of artists.
Слайд 49Brian Solis
brian@altimetergroup.com
briansolis.com
Twitter: @briansolis
For more information & to buy the books, please
visit:
http://bit.ly/WTFBook
http://bit.ly/EndofBusiness
http://bit.ly/engage2
http://bit.ly/WTFBook
http://bit.ly/EndofBusiness
http://bit.ly/engage2
