Brian Solis презентация

Digital Darwinism The evolution of society and technology and its impact on behavior, expectations and customs.

Слайд 1Brian Solis
principal analyst & author
@briansolis


Слайд 2Digital Darwinism
The evolution of society and technology and its impact on

behavior, expectations and customs.

Слайд 3
Digital Darwinism isn’t a myth, it’s the result of intentional business

decisions that miss opportunities

Слайд 11Who’s the villain?


Слайд 12Ad-funded on-demand is not going to sustain the entire ecosystem of

the creators as well as the investors

Слайд 15.14 vs .81
It takes 5-7 plays of a song on the

streaming service’s free “tier”— which makes its money from ads—to generate the same amount of royalties as a single play on Spotify Premium

Слайд 17Streaming companies argue that they pay royalties similar to radio plays.



One could argue that radio sells music and streaming doesn’t.

Слайд 19YouTube thinks offering free music videos is good for both the

service and the music industry.

Слайд 20Spotify paid $1.57 billion
Youtube paid $641 million


Слайд 24What is the value of music?
It’s user defined…


Слайд 26"Don't call it rock & roll. I was part of a

generation that changed the world, and it was taken over by posers."

Слайд 27Billy Corgan compared new artists to sex workers, saying “once you've

score a record deal, you're just the fresh stripper."

Слайд 28Death is very likely the single best invention of life. It's

life's change agent. It clears out the old to make way for the new.” – Steve Jobs

Слайд 29Music Streaming =
Mainstreaming


Слайд 30WHAT
WOULD
THE
WORLD
LOOK
LIKE
IF
I
COULD
START
FROM
SCRATCH?


Слайд 31You have arrived at a crossroads.


Crazy New Shit


Same Old Shit


Слайд 32Beyonce’s “Drunk in Love” =
134m streams

Revenue =
$804,000 and

$1.3 million

Like it or not, Spotify is an influential platform for discovery.


Слайд 33Who’s fighting for the artist?


Слайд 34The New Hollywood


Слайд 36Artists are Only “Part” of a Consumer Avatar

The artist contributes to

who they are through the look and sound of their favorite songs or performers.

Слайд 42EXCLUSIVITY
EXPERIENCE
ENGAGEMENT
The 3 E’s


Слайд 44Those people who connect with a musician and view them as

an artist are more likely to view the albums as works of art that are worth a premium.

Слайд 45$529 million was pledged to Kickstarter projects last year. 4,009 were

music projects. Film and Video came in second place with 3,846 successful projects.
The future of artistry is in the hands of artists.

Слайд 49Brian Solis
brian@altimetergroup.com
briansolis.com
Twitter: @briansolis

For more information & to buy the books, please

visit:
http://bit.ly/WTFBook
http://bit.ly/EndofBusiness
http://bit.ly/engage2

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