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Music in Advertising презентация
Содержание
- 1. Music in Advertising
- 2. Music has long been an efficient and
- 4. Music increases the memorability of
- 5. Music evokes EMOTION
- 6. Freedom!!
- 7. Family
- 8. Love
- 9. Fun with Friends
- 10. Advertising executives know that if They can
- 11. Sing with me!
- 12. https://www.youtube.com/watch?v=N-i9GXbptog Oscar Meyer https://www.youtube.com/watch?v=rmPRHJd3uHI
- 13. Today’s Assignment: Get into groups of 3-4 And write your own jingle.
- 14. Jingles must be at least 4 measures
- 15. For Homework:
Music has long been an efficient and effective means for triggering moods and communicating non verbally. It is there fore not surprising that music Has become a
Слайд 2Music has long been an efficient and
effective means for triggering
moods and
communicating non verbally.
It is there fore not surprising that music
Has become a major component of consumer
marketing, both at the point of purchase and in
advertising.
– Jerome Bruner, 1990
communicating non verbally.
It is there fore not surprising that music
Has become a major component of consumer
marketing, both at the point of purchase and in
advertising.
– Jerome Bruner, 1990
Слайд 10Advertising executives know that if
They can create catchy jingles and link
and emotion to a product then the consumer has an emotional attachment to the product.
Likewise they will use popular, classical, folk or country music instead of jingles to tie the memories and feelings we have to a song when selling their product.
Likewise they will use popular, classical, folk or country music instead of jingles to tie the memories and feelings we have to a song when selling their product.
Слайд 12
https://www.youtube.com/watch?v=N-i9GXbptog
Oscar Meyer https://www.youtube.com/watch?v=rmPRHJd3uHI
Coke https://www.youtube.com/watch?v=ib-Qiyklq-Q
Dr. Pepper https://www.youtube.com/watch?v=jvCTaccEkMI
Alka Seltzer https://www.youtube.com/watch?v=bxjb2UJZ-5I
Kit Kat
https://www.youtube.com/watch?v=0nkcVz1mad0
Honeycomb https://www.youtube.com/watch?v=RBXJ9gLlYrg
80's Diet Coke https://www.youtube.com/watch?v=FcxzTqOyy_I
Honeycomb https://www.youtube.com/watch?v=RBXJ9gLlYrg
80's Diet Coke https://www.youtube.com/watch?v=FcxzTqOyy_I
Слайд 14Jingles must be at least
4 measures long
Choose from the following
“Products”
Captain Flakes
(Cereal)
Choco-Broc (Candy Bar)
Dandergone (Shampoo)
Cheeseburger Queen (Fast Food Chain)
Choco-Broc (Candy Bar)
Dandergone (Shampoo)
Cheeseburger Queen (Fast Food Chain)
Слайд 15For Homework:
Find a youtube clip of
An ad with a memorable jingle
***clip must be school appropriate***
**clip must have an original jingle
NOT A song(that’s next time ☺)***
***clip must be school appropriate***
**clip must have an original jingle
NOT A song(that’s next time ☺)***
