Слайд 1Seven Steps to Plan a
HERITAGE TRAIL
Слайд 2Set Goals.
What do you want your heritage trail
to do?
Encourage preservation
of local resources? Boost the region’s economy? Cultivate community pride?
Слайд 3Identify compelling stories.
Think about the stories you’ll want to tell throughout
the trail. They could be based on certain places that reflect your region’s culture, people who have had an impact on your town, or milestone events that have shaped your community’s history.
Слайд 4Determine themes.
Once you’ve decided what stories to tell, look for an
overarching theme. Connecting each place to the same theme will help your heritage trail progress smoothly from beginning to end.
Слайд 5Map the stops.
Pick out the specific sites that will make up
your heritage trail. As you do, consider if they are already visitor friendly, easily accessible, and if there is lodging, dining, shopping, or gas stations nearby.
Слайд 6Decide how to tell the stories.
Each stop will be different and
will lend itself to storytelling in different ways. Decide what materials you want to produce to engage visitors and connect them to the site.
Слайд 7Explaining history from a variety of angles makes it not only
more interesting, but also more true.”
John Hope Franklin, Historian and Author
Слайд 9Create a plan.
Reach out to local organizations or other potential partners
who may be interested in collaborating. Together, decide who will be responsible for what in launching and maintaining the trail.
Слайд 10Market the trail.
Advertise in local newspapers, connect over social media, reach
out to partners and local organizations, get in touch with tourism bureaus…
Get creative!
Слайд 11
[Case Study]
The Roots of American Music TrailTM
Visitors will explore places
throughout the Muscle Shoals region in Alabama, where hundreds of rock ‘n roll, soul, pop, and R&B songs were recorded from the 1960s to today.
The Muscle Shoals National Heritage Area is developing the trail with funding from a National Scenic Byway grant and technical assistance from the National Trust.
Stories will be told in a variety of ways, including a website, cell phone tour, guided tours, and a collectors’ CD for sale.
The trail will be marketed throughout the Muscle Shoals National Heritage Area, local convention and visitors bureaus, and the Alabama Office of Tourism.
Слайд 12Photos courtesy Anna Levinzon, Flickr; vastateparksstaff, Flickr; Lehigh Valley, PA, Flickr;
Carolyn Brackett; Oregon Caves, Flickr; vastateparksstaff, Flickr; vastateparksstaff, Flickr; Grand Canyon National Park, Flickr; Ed Webster, Flickr; Muscle Shoals National Heritage Area