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Connected презентация
Содержание
- 1. Connected
- 2. Canada’s 2nd Largest & Most Preferred Airline
- 3. Stress Free Travel
- 4. Overview Contextual Experiences Deep-linking Intelligent
- 5. Communication Considerations Growth of social messaging continues
- 6. Research & Booking
- 8. Multi-Screen Experience 156M People Engage with Travel Content Across Platforms
- 9. Personas and Audiences
- 10. Pre Trip
- 11. Pre Trip Day of trip = day
- 12. At the Airport
- 13. At Airport Way Finding / iBeacons
- 14. In Flight
- 15. In Flight Airlines are innovating
- 16. Thank You
Canada’s 2nd Largest & Most Preferred Airline 85+ Destinations, 100+ Aircraft 9th Largest Carrier in North America Manoj Jasra Digital Director, WestJet
Слайд 2Canada’s 2nd Largest & Most Preferred Airline
85+ Destinations, 100+ Aircraft
9th Largest
Carrier in North America
Manoj Jasra
Digital Director, WestJet
Слайд 4Overview
Contextual Experiences
Deep-linking
Intelligent Integrations
Leveraging Data
Clear Communication
Слайд 5Communication Considerations
Growth of social messaging continues to sky rocket
New channels for
support and marketing have emerged
Preferences vary across countries and demographics
Preferences vary across countries and demographics
Слайд 7
I should be able to research & book however I want
to
I expect the experience to be intuitive and quick
I expect you to remember me
I don’t want to be treated like everyone else
I expect the experience to be intuitive and quick
I expect you to remember me
I don’t want to be treated like everyone else
Guest Expectations
Слайд 9Personas and Audiences
“The Business
Traveler”
“The Thrifty
Traveler”
“The Family
Traveler”
“The Experience
Traveler”
Слайд 11Pre Trip
Day of trip = day of frenzy
Time to leave, time
/ map to airport
Transportation / Parking
Checklist (personal items, travel documents, etc…)
Transportation / Parking
Checklist (personal items, travel documents, etc…)
Слайд 13At Airport
Way Finding / iBeacons
Key Information: Boarding Passes, Flight Status, Gates
Security
lines
Time until next event
Time until next event
Слайд 15In Flight
Airlines are innovating
Enhanced Experiences
Bring your own device
Content /
Streaming Media
WiFi
Payment Onboard
WiFi
Payment Onboard
