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What is Content Strategy? презентация
Содержание
- 1. What is Content Strategy?
- 2. I was recently in Seattle at an
- 3. “Content strategy plans for the creation, delivery,
- 4. “Repeatable system that defines the entire editorial
- 5. “Using words and data to create unambiguous
- 6. “Content strategy deals with the planning aspects
- 7. “Planning for the creation, aggregation, delivery, and
- 8. “Content strategy is just content planning. “ www.ahamediagroup.com Elizabeth McGuane’s Definition Elizabeth McGuane
- 9. “Provide the right content, for the right
- 10. The Content Strategy Lifecycle www.ahamediagroup.com
- 11. The Content Strategy Lifecycle Erin Scime www.ahamediagroup.com
- 12. Ahava Leibtag’s CS Lifecycle Ahava Leibtag www.ahamediagroup.com
- 13. IBM’s Model www.ahamediagroup.com
- 14. Brain Traffic’s Model www.ahamediagroup.com
- 15. Where do content strategists come from? Richard Ingram www.ahamediagroup.com
- 16. I wrote a whole book about content
- 17. And I talk about it to Content Strategy Meetups in person or on Skype. www.ahamediagroup.com
- 18. Ahava Leibtag Aha Media Group, LLC
I was recently in Seattle at an awesome event run by Misty Weaver (@meaningmeasure) and it occurred to me that no one has ever put all the definitions for content strategy
Слайд 2I was recently in Seattle at an awesome event run by
Misty Weaver (@meaningmeasure) and it occurred to me that no one has ever put all the definitions for content strategy in one place. (At least not that I know of.)
So please enjoy and if you have any to add, let me know! (@ahavaL)
So please enjoy and if you have any to add, let me know! (@ahavaL)
The Inspiration for this Slideshow
www.ahamediagroup.com
Слайд 3“Content strategy plans for the creation, delivery, and governance of useful,
usable content. “
Kristina Halvorson’s Definition
Kristina Halvorson
www.ahamediagroup.com
Слайд 4“Repeatable system that defines the entire editorial content development process for
a website development project.“
Richard Sheffield’s Definition
www.ahamediagroup.com
Richard Sheffield
Слайд 5“Using words and data to create unambiguous content that supports meaningful,
interactive experiences.“
Rachel Lovinger’s Definition
Rachel
Lovinger
www.ahamediagroup.com
Слайд 6“Content strategy deals with the planning aspects of managing content throughout
its lifecycle, and includes aligning content to business goals, analysis, and modeling, and influences the development, production, presentation, evaluation, measurement, and sunsetting of content, including governance. What content strategy is not is the implementation side. The actual content development, management, and delivery is the tactical outcomes of the strategy that need to be carried out for the strategy to be effective.”
www.ahamediagroup.com
Rahel Bailie’s Definition
Rahel Bailie
Слайд 7“Planning for the creation, aggregation, delivery, and useful governance of useful,
usable, and appropriate content in an experience. “
www.ahamediagroup.com
Margot Bloomstein’s Definition
Margot Bloomstein
Слайд 8“Content strategy is just content planning. “
www.ahamediagroup.com
Elizabeth McGuane’s Definition
Elizabeth McGuane
Слайд 9“Provide the right content, for the right people, in the right
place, at the right time. “
Meghan Casey’s Definition
Meghan Casey
www.ahamediagroup.com
Слайд 16I wrote a whole book about content strategy. Well, really about
content, but it heavily stars content strategy.
Buy it now!
http://goo.gl/epNTg1
www.ahamediagroup.com
Слайд 18Ahava Leibtag
Aha Media Group, LLC
ahava@ahamediagroup.com
301-452-5331
@ahavaL
Ahavaleibtag
Thank you!
www.ahamediagroup.com
