Презентация на тему TRACKING THE FUTURE OF NEWS

REUTERS INSTITUTE DIGITAL NEWS REPORT 2014

TRACKING THE FUTURE OF NEWS

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Please attribute to the Reuters Institute Digital News Report 2014. If relevant, add a link to digitalnewsreport.org

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13/06/2014

RISJ Digital News Report 2014

Key findings

Role of smartphone as a key agent of change
Generational split in news consumption
Increasing disruption to mainstream media companies from pure players and aggregators
Rise of the reporter as a key focus of trust and engagement
Role of social media and emergence of WhatsApp as news network
Video not growing as fast as expected

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RISJ Digital News Report 2014

Background and methodology

One of the largest news surveys in the world – online news habits of more than 18,000 people in ten countries. Research conducted online in January/early February 2014.

Additional analysis of key themes, country level insights from network of partners

Full methodology on digtialnewsreport.org

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RISJ Digital News Report 2014

Supported by

Polling by

INTEREST IN NEWS AND TYPES OF USERS

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RISJ Digital News Report 2014

Q1c. How interested, if at all, would you say you are in news? Chart shows net: extremely/very interested and net somewhat/not very interested
Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973

Interest in news by country

Q1c. How interested, if at all, would you say you are in news? Net responses for extremely/very interested.
Base: All markets 2014: 18837

Interest in news by age (all countries)

Men are more interested in news than women and interest grows with age

Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news?
Base: All who have used sources in the past week (16112)
).

Main platform for accessing news by country

TV remains the most valued platform in general by some distance – followed by online. Young people prefer online

Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who have used sources in the past week (16007)

Main platform for news by age

GENERATIONAL SPLIT: Young prefer online, older groups still prefer TV news

Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news?
Base: All who have used sources in the past week, Finland=1368, Japan=1623

Finland

Japan

Main platform for news by age Online vs print (selected)

Q2 Which of the following types of news is most important to you? Please choose up to five.
Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973

Interest in different types of news by country

Q2. Which of the following types of news is most important to you? Please choose up to five
Base All 2014 - 18858

Gender differences by news type

Women are more interested in local news, entertainment news and health and education. Men are more interested in politics, sport and business and financial news

 Q2. Which of the following types of news is most important to you? Please choose up to five. Showing fun/weird and celebrity news
Base All– 18858

Weird and celebrity news by age and gender

Both news types are driven by young women but young men are far more interested in weird/fun news than celebrity news

Types of news users drawn from interest and frequency

News Lovers: These are people who access the news several times a day and say they are extremely interested in the news.
Daily Briefers: These are people who also access the news several times a day but they say they are a bit less interested (very or somewhat) in the news.
Casual Users: These are people who consume less frequently – anything between once a day to once a month – and they also tend to be less interested in the news, with a majority only somewhat interested in news.

SMARTPHONES AND TABLETS

Strong growth in SMARTPHONE news access

Consistent pattern of strong growth in all markets

8b Which, if any, of the following devices have you used to access news in the last week?
Base: All (total sample in each country)

access news weekly ALL TEN COUNTRIES

37%

Strong growth in TABLET access

Denmark still leads in tablet usage

access news weekly ALL TEN COUNTRIES

20%

8b Which, if any, of the following devices have you used to access news in the last week?
Base: All (total sample in each country)

Impact and value of new devices

Increasing the frequency with which we access the news
Increasing the access points for news




Encouraging payment for news

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RISJ Digital News Report 2014

“in the café or at the bus it’s right there, you have all the news at your fingertips”

Say the mobile is the main way of accessing online news

20%

For under 45’s

30%

Q1b. Typically, how often do you access news (in any way)?
Base: All markets 2014: 18837, 2013: 11004

% accessing news several times a day (Global)

Frequency of access by device

Smartphones and tablets are encouraging more frequent access. The more devices you have the more likely you are to access news more frequently …

Smartphone and tablet demographics

Smartphones are still more popular with younger age groups. Tablets are used equally through age groups but with a significant bulge with the 35-44 group.

35-44 group (+9%) driving smartphone growth

44-54 group (+7%) driving tablet growth

Q8b. Which, if any, of the following devices have you used to access news in the last week? Base: All

45-54 group use most news apps on tablet

Q11. Thinking of the way you looked at news online in the last week which of the following ways of consuming news did you use? Base: Smartphone app users=267, tablet app users=152

The majority of news app use on Tablet is amongst over 45s. Majority of app use for smartphone is under 45

UK - % using news apps by age

Q9a. When you look for news on a MOBILE/TABLET, which of the following statements most applies to you?
Base: Accessed via a smartphone in the last week = 650; all who have accessed news via a tablet in the last week = 481

Use of news apps increasing on smartphones and tablets in UK compared with mobile browser

Q9a. When you look for news on a MOBILE, which of the following statements most applies to you?
Base: 667 – all who have accessed news via a smartphone in the last week

But in Finland most people use a mobile browser

In Finland, access to news sites is mainly via a web browser rather than a news app, which may be related to the popularity of ‘Finnish’ Nokia-phones that have a Windows operating system. Apps are more heavily used on the Apple and Android operating systems

Smartphone users tend to access fewer news sources (average of all countries)

Q19a. You say you access news via a SMARTPHONE/TABLET/COMPUTER. When using that device what news sources have you accessed in the last week?
Base: All smartphone=7165, tablet=3774, computer=12618

UK: Smartphone users access fewer news sources and brands with strong app propositions do best

On a smartphone, news brands with strong app proposition such as the BBC and Sky News & Mail Online tend to thrive. General aggregators are losing out

Access one news source weekly on a smartphone

55%

Access one news source weekly on a computer

45%

Q19a. You say you access news via a SMARTPHONE/TABLET/COMPUTER. When using that device what news sources have you accessed in the last week?

Q8a/b. Which, if any, of the following devices do you ever use for any purpose? Apple and non-Apple codes shown Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973

Smartphone

Tablet

Operating systems: Apple vs the rest (by country)

Some countries like UK, US and Denmark favour Apple. Others like Spain, Italy and Brazil are mainly Android. Apple is much stronger on tablet than smartphone and thus still crucial for news subscription.

Q9c. Thinking specifically about when you look for news on a MOBILE,/TABLET/COMPUTER which of the following statements most applies to you? Please select one answer Base: All mobile news users=650, tablet=481, computer=1236

How people start news journeys on smartphone, tablet and computer

The role of brand may be weakening on smartphone as more people come across news via social networks and aggregator apps. Search engines play a smaller role than on a computer

Denmark: Device overlaps

Denmark is the most multiplatform country that we poll. Of those using devices for news, 61% use the smartphone and 39% use a tablet.

Less than a quarter (24%) only use the computer.

Most people are using two or three devices to access news each week

Japan: Device overlaps

Japan is the least multiplatform country that we poll. Of those using devices for news, 31% use the smartphone and just 12% use a tablet.

Almost six in ten (58%) only use the computer.

A small minority are using two or three devices to access news each week

Multiplatform world

In general, we see that new devices are not replacing TV, radio or print, though usage patterns are changing and becoming more complex.

In terms of weekly use, tablet and smartphone users consumers are still using TV news and reading newspapers. They may be using them less often and younger demographics are using traditional media such as TV news much less

News access via public transport

We do see substitution, however, between print and smartphone on the daily commute in the UK and especially in Denmark. Smartphone is now the clear leader on bus train etc

8b Please mention the key news media you used in these locations yesterday
Base: Accessing news when travelling via public transport UK=137, Denmark =88)

From brand’s point of view…

It’s an increasingly complex world. Different devices are used at different points through the day

News access across the day by age (UK)

GENERATIONAL SPLIT: Older people prefer a newspaper ‘edition’ or scheduled ‘TV broadcasts’, whereas younger respondents access news throughout the day – mainly online

Q4c When do you typically access the news? Pleas select all that applies

Q4b. When do you typically access the news? (Please select all that apply)
Base: Finland=1520 – 18–24 (111), 25–34 (320), 35–44 (253), 45–54 (311), 55+ (543)

Finland: Access across the day

We see a different pattern in Finland. Here the whole population is showing a flatter consumption curve, reflecting the wider take-up of internet and mobile technologies. In Finland, the main TV news shows are also spread throughout the evening, with bulletins at 6pm, 7pm, 8.30pm and 10pm, and the later bulletins capturing the main audience

Q4e: Please mention the key news media you used in these locations yesterday
Base: While travelling via private transport UK=266, Denmark=290

News access via private transport

The radio is still the key news delivery platform in the car or on a bicycle but even here more people are using mobile phones to access news

Where were you when you looked at/listened to the news yesterday? (List all that are relevant)
Base: UK=2082, Denmark=2036

Where news is accessed (UK and Denmark)

Most news is still accessed at home and is driven by older groups

OPT4e_1. 'At home: communal space (living-room, kitchen, etc.)' : Please mention the key news media you used in these locations
Base: At home : communal (1574) At home: personal (700)

Q4e. Please mention the key news media you used in these locations.
Base: UK – Those who access at home: communal (1574), at home: personal (700)

Mobile access at home is driven by under 45s

News access in home by platform

Internet via mobile and tablet are become key ways of accessing news in the home

OPT4e_1. 'At home: communal space (living-room, kitchen, etc.)' : Please mention the key news media you used in these locations
Base: At home : communal (1574) At home: personal (700)

Q4e. Please mention the key news media you used in these locations.
Base: UK – Those who access at home: communal (1574), at home: personal (700)

Under 45s are as likely to access news via internet as via TV in the living room or other communal rooms – and far more likely in the bedroom or study

News access in home by platform

DISRUPTION TO TRADITIONAL MEDIA

Q3. Which, if any, of the following have you used in the last week as a source of news? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973

Japan and US suffering most disruption – Finland least

We tagged brands that respondents named as having accessed weekly according to whether they were traditional, digital born (e.g. Huffington Post, Google News, or social media). What we then see is how much more disrupted traditional players are in some countries

UK and Finnish brands suffering less disruption

This chart shows just the countries at each end of the disruption scale and only shows traditional against digital born websites (eg Huffington Post, Yahoo and Google News)

Q3. Which, if any, of the following have you used in the last week as a source of news? Base: All markets 2014 – UK=2082, Finland=1520, US=2197,, Japan=1973

New challengers

The Huffington Post and Buzzfeed now operate in a number of countries and languages. They are doing much better in the US and UK than elsewhere

Q5. Which, if any, of the following have you used to access news in the last week?
Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973

Newspaper reach by country

The newspaper industry has been most disrupted. But even here we see that cross platform reach (web and print) amounts to 75% or more in most countries. Only in the US and France are they struggling to top 50%

France: Overlaps in print and online

French newspapers have traditionally mainly served better educated groups rather than mass market. Now they are struggling to attract a wider user base online. The French market is thus more open to disruption from the likes of Google News and online start ups like Le Huffington Post

USA: Overlaps in print and online

US newspapers are still very reliant on traditional print readers. Many of those are older or using other sources online. Most US newspapers were locally based and as the internet opened up a market for national news brands they were unable to change fast enough. Newspapers have been left with just 33% of the online market – facing tough competition from broadcasters like CNN and new players like Yahoo and Huffington Post.

Denmark: Overlaps in print and online

Newspapers in Denmark have transitioned most of their loyal readers to online with 83% combined reach and more than half reading in print and online every week.

This puts them in a much stronger position than the newspaper sector in US and France

Finland: Overlaps in print and online

Finnish newspapers have been most successful in transitioning readers to online services. This despite the presence of a strong public broadcaster. Finland has also persuaded the most people to pay for online news (14%)

BRAND PERFORMANCE BY COUNTRY

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RISJ Digital News Report 2014

USA

 
Pop 314m
Internet 78%
Smartphone 50%
Tablet 34%
Interest in news 68%
(7th= /10)
 
 
Digital reach
Newspapers 33%
Broadcasters 48% 
Pure players 52%
 
Cross platform reach
Newspapers 58%
Broadcasters 86%
 
Traditional (offline) reach
Newspapers 49%
Broadcasters 82%
 

11% paid for online news in last year
(5th /10)
 
TOP DIGITAL SUBSCRIPTIONS
 
1. Local/City Newspaper
2. New York Times 
3. Wall Street Journal
 
17% say the mobile is the main way of accessing online news
10% say the tablet is the main way of accessing online news
  
 

TOP SOCIAL NETWORKS*
FACEBOOK 37%
YOUTUBE 17%
TWITTER 8%
GOOGLE+ 5%
LINKEDIN 3%
REDDIT 2%
 * Use weekly for news
 
35% share a news story via email or social media
US is 4th = out of 10 in our digital participation index

 

ONLINE

TV, RADIO, PRINT

UK

 
Pop 63m
Internet 84%
Smartphone 62%
Tablet 42%
Interest in news 64%
(10th=/10)
 
Digital reach
Newspapers 35%
Broadcasters 53%
Pure players 24%
 
Cross platform reach
Newspapers 72%
Broadcasters 87%
 
 
Traditional (offline) reach
Newspapers 61%
Broadcasters 79%
 

Top digital subscriptions
1. Times
2. Telegraph
3. Sun

7% paid for online news
last year (10th/10)
 
24% say the mobile is the main way of accessing online news
16% say the tablet is the main way of accessing online news
 
 

TOP SOCIAL NETWORKS*
FACEBOOK 22%
TWITTER 12%
YOUTUBE 6%
GOOGLE + 2%
WHATSAPP 2%
Use weekly for news

16% share a news story via email or social media

 

ONLINE

TV, RADIO, PRINT

GERMANY

 
Pop 81m
Internet 83%
Smartphone 60%
Tablet 30%
Interest in news 81%
(2nd /10)
 
 
Digital reach
Newspapers 48%
Broadcasters 37%
Pure players 32%
 
Cross platform reach
Newspapers 73%
Broadcasters 93%
 
 
Traditional (offline) reach
Newspapers 62%
Broadcasters 91%
 

Top digital subscriptions
1. Bild Plus
2. Welt Online
3. Spiegel Magazin digital
 
8% paid for online news in last year
(7th= /10)
 
24% say the mobile is the main way of accessing online news
9% say the tablet is the main way of accessing online news
 
 

TOP SOCIAL NETWORKS*
FACEBOOK 26%
YOUTUBE 11%
GOOGLE + 6%
WHATSAPP 6%
TWITTER 3%
XING 3%
* Use weekly for news
 
19% share a news story via email or social media

 

ONLINE

TV, RADIO, PRINT

FRANCE

 
Pop 66m
Internet 80%
Smartphone 52%
Tablet 27%
Interest in news 64%
(10th= /10)  
 
Digital reach
Newspapers 40%
Broadcasters 29%
Pure players 34%
 
Cross platform reach
Newspapers 55%
Broadcasters 92%
 
Traditional (offline) reach
Newspapers 44%
Broadcasters 90%
 

12% paid for online news in last year
(4th /10)
 
Top digital subscriptions
 
1. Le Monde
2. Mediapart

 
22% say the mobile is the main way of accessing online news
8% say the tablet is the main way of accessing online news
 

TOP SOCIAL NETWORKS*
FACEBOOK 27%
YOUTUBE 16%
GOOGLE+ 10%
TWITTER 7%
SKYPE 4%
 
 * Use weekly for news
 
21% share a news story via email or social media

 

ONLINE

TV, RADIO, PRINT

DENMARK

 
Pop 5.5m
Internet 90%
Smartphone 73%
Tablet 46%
Interest in news 71%
(5th= /10)
 
Digital reach
Newspapers 67%
Broadcasters 53%
Pure players 11%
 
Cross platform reach
Newspapers 83%
Broadcasters 93%
 
Traditional (offline) reach
Newspapers 67%
Broadcasters 90%
 

10% paid for online news in last year
(6th /10)
 
TYPES OF DIGITAL PAYMENT
 
17% one off payments
42% digital subscription
31% bundled digital/ print subscription
 
24% say the mobile is the main way of accessing online news
18% say the tablet is the main way of accessing online news
 

TOP SOCIAL NETWORKS*
FACEBOOK 31%
YOUTUBE 5%
TWITTER 4%
GOOGLE+ 4%
LINKEDIN 4%

 * Use weekly for news
 
23% share a news story via email or social media
 

 

ONLINE

TV, RADIO, PRINT

FINLAND

 
Pop 5m
Internet 89%
Smartphone 60%
Tablet 34%
Interest in news 68%
(6th= /10)
 
Digital reach
Newspapers 82%
Broadcasters 43%
Pure players 34%
 
Cross platform reach
Newspapers 93%
Broadcasters 84%
 
Traditional (offline) reach
Newspapers 79%
Broadcasters 80%

14% paid for online news in last year
(2nd /10)
 
TOP DIGITAL SUBSCRIPTIONS
 
Helsingin Sanomat (hs.fi)
Regional/local newspaper(s)
Iltalehti.fi
 
15% say the mobile is the main way of accessing online news
9% say the tablet is the main way of accessing online news
 

TOP SOCIAL NETWORKS*
FACEBOOK 36%
AMPPARIT 12%
GOOGLE + 12%
YOUTUBE 9%
SUOMI ‘24’ 8%
TWITTER 6%
 * Use weekly for news
 
24% share a news story via email or social media

 

ONLINE

TV, RADIO, PRINT

SPAIN

 
Pop 47m
Internet 67%
Smartphone 73%
Tablet 38%
Interest in news 73%
(3rd /10)
 
 
Digital reach
Newspapers 68%
Broadcasters 47%
Pure players 23%
 
Cross platform reach
Newspapers 81%
Broadcasters 93%
 
 
Traditional (offline) reach
Newspapers 70%
Broadcasters 91%
 

Top digital payment
1. El Mundo.es
2. El Pais.com
3 Marca.com (sports)
 
8% paid for online news in last year
(7th= /10)
 
22% say the mobile is the main way of accessing online news
9% say the tablet is the main way of accessing online news
 

TOP SOCIAL NETWORKS*
FACEBOOK 50%
WHATSAPP 26%
TWITTER 21%
YOUTUBE 21%
GOOGLE + 10%
 
 * Use weekly for news
 
40% share a news story via email or social media

 

ONLINE*

TV, RADIO, PRINT

*Due to an oversight we failed to include Google News in the list in 2014 but in 2013 it was one of the most used news brands in Spain

ITALY

 
Pop 61m
Internet 58%
Smartphone 59%
Tablet 30%
Interest in news 73%
(4th /10)
 
 
Digital reach
Newspapers 67%
Broadcasters 46%
Pure players 48%  

13% paid for online news in last year
(7th= /10)
 
TYPES OF DIGITAL PAYMENT
 
58% one off payments
35% digital subscription
13% bundled digital/ print subscription
 
19% say the mobile is the main way of accessing online news
8% say the tablet is the main way of accessing online news
 

TOP SOCIAL NETWORKS*
FACEBOOK 57%
YOUTUBE 23%
WHATSAPP 13%
GOOGLE+ 11%
TWITTER 10%
 
 * Use weekly for news
 
44% share a news story via email or social media

 

ONLINE

TV, RADIO, PRINT

BRAZIL

 
Pop 193m*
Internet 46%
Smartphone 58%
Tablet 40%
Interest in news 87%
(1st /10)
 
Digital reach
Newspapers 49%
Broadcasters 52%
Pure players 57%

22% paid for online news in last year
(1st /10)
 
TYPES OF DIGITAL PAYMENT
 
36% one off payments
31% digital subscription
15% bundled digital/ print subscription
 
18% say the mobile is the main way of accessing online news
8% say the tablet is the main way of accessing online news
 

TOP SOCIAL NETWORKS*
FACEBOOK 67%
YOUTUBE 33%
GOOGLE+ 14%
TWITTER 13%
INSTAGRAM 4%
ORKUT 3%

 * Use weekly for news
 
54% share a news story via email or social media
 

 

ONLINE

TV, RADIO, PRINT

JAPAN

 
Pop 127m
Internet 80%
Smartphone 37%
Tablet 18%
Interest in news 65%
(8th /10)
 
Digital reach
Newspapers 31%
Broadcasters 18%
Pure players 66%
 
Cross platform reach
Newspapers 75%
Broadcasters 76%
 
Traditional (offline) reach
Newspapers 69%
Broadcasters 73%

8% paid for online news in last year
(7th= /10)
 
TYPES OF DIGITAL PAYMENT
 
45% one off payments
43% digital subscription
18% bundled digital/ print subscription
 
15% say the mobile is the main way of accessing online news
3% say the tablet is the main way of accessing online news
 

TOP SOCIAL NETWORKS*
YOUTUBE 15%
FACEBOOK 12%
TWITTER 11%
GOOGLE + 5%
MIXI 5%
LINE 5%
 * Use weekly for news
 
10% share a news story via email or social media

 

ONLINE

TV, RADIO, PRINT

Q5. Which, if any, of the following have you used to access news in the last week?
Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973

.

Number of sources used by country (offline and online)

FINDING NEWS ONLINE

Q10. Which were the ways in which you came across news stories last week? (Please select all that apply) Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973

Finding news online

Audiences in Finland, Denmark and the UK tend to go first to brand, followed by search and social whereas in other countries there is much more of a mix. In France, Germany, US, Italy and Brazil search is the primary gateway.

Social discovery

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RISJ Digital News Report 2014

Social media is far more important for discovery amongst younger demographics. In the United States 18-24s are twice as likely to find a news story through social media than the over 45s. They are less likely to go direct to a branded website.
This has helped drive the growth of social sharing sites like Buzzfeed that get around 75% of their traffic through social referral.

)

Top ways of finding news by country

)

Q10. Which were the ways in which you came across news stories last week? (Please select all that apply) Base: Finland=1520, Denmark=2036 Germany=2063, Italy=2010

Top ways of finding news by country

Search query breakdown

Q10. Which were the ways in which you searched LAST WEEK? Showing codes 2 and 3 for different types of searches
Base: All = 18836

Search gateway detail – all countries

Q10. Which were the ways in which you came across news stories last week? (Please select all that apply) Base: All = 18836

Top gateways to news by age, gender and news segment

Q10. Which were the ways in which you came across news stories last week? Showing social media and email options
Base: UK=2082, USA=2197

Gateways compared: email vs social media

PAYING FOR NEWS

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RISJ Digital News Report 2014

Paying for online news

Overall numbers still low but an increasing proportion of those who are paying are moving to online subscription

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RISJ Digital News Report 2014

Online subscription payment 2014 (43% in 2013)

59%

% paying for any online news in last year

Q7. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year (this could be an ongoing subscription or one off payment for an article or app)? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Japan=1973. NB These figures are not directly comparable with last year as we changed the question to a simpler yes/no – and took out the previous time-based options.

Q7ai. You said you have accessed paid for ONLINE news content in the last year. Which, if any, of the following types of payment have you used in the last year? Base: All who have paid to access online news in the past year – UK=139, Germany=173, US=238, Japan=153, Urban Brazil=233, Italy=267, Denmark=206, Spain=173, Finland=220

2013 = 29%

2013 = 23%

How people pay for online news Subscription vs one off payments

Who is paying for online news?

Of those subscribing to online news (all countries)

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RISJ Digital News Report 2014

are male

61%

are aged 55+

35%

have a Masters/Doctoral or Bachelors degree

52%

say they are very or extremely interested in news

52%

use a tablet for news

43%

Q7. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year (this could be an ongoing subscription or one off payment for an article or app)? Base: UK all=2082, tablet news users=481, smartphone news users=635; USA all=2197, tablet news users=429, smartphone news users=673. Base: UK 2014 – £0 to £25k (673), £25 to £50k (594), £50k to £100k (264) Chart shows % yes

Factors influencing payment for news

Tablet and smartphone users are much more likely to pay. Income is also a key factor

Motivations for paying for online news

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RISJ Digital News Report 2014

People sign up to get content they like on multiple devices or because they can’t get it any other way though the quality of writers and range of coverage is also important

Motivations for paying for news (UK)

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RISJ Digital News Report 2014

In the UK people sign up to get content they like on multiple devices. They stay for the quality of experience

Of those subscribing in the UK 37% pay for The Times online

23% pay for the Telegraph online (either digital only or part of a bundle)

20% pay for the Sun which has introduced a hard paywall with premiership goals as part of its offer

67% signed up for broad range/quality; 80% stay for it

Q6. Have you bought (paid for) a printed newspaper in the last week? (Please tick all that apply) Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973

Newspaper purchase by type (newsstand vs home delivery)*

* NB Bear in mind this is an online survey so will tend to underreport newspaper purchase from those not online

Green cell means that there is statistically significant relation on the 95% confidence level.
Percentages in the cells tell us by how much the likelihood of paying or sharing news online changes.

Impact of device after controlling for variables

We ran a test around propensity to pay for online news on tablets in the UK and US when controlling for other factors such as interest in news, education and income.

This shows that for Apple tablets in particular, the device and ecosystem does make a news consumer significantly more likely to pay

Q7aii. You said you have not paid for online digital content in the last year. How likely or unlikely would you be to pay IN THE FUTURE for online news from particular sources that you like? Base: All those who have not paid (various) Showing those who say they are very likely or somewhat likely to pay

Likelihood to pay for digital in the future

Only a small percentage say they will to pay in the future for sources of news they like. The lowest is in the UK at 7%

ROLE OF THE REPORTER AS DRIVER OF ENGAGEMENT

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The influence and value of individual journalists

In Spain, France and the United States the journalist is considered important for trust. In UK, Finland and Germany the brand is the most important driver

of Twitter users follow a professional news account

follow a journalist

64%

48%

follow a journalist

Q5e. To what extent are the following important to you in terms of whether you trust a source of news. Net important = those responding quite or very important
Base: Total country samples

Do you prefer news with range of views vs news that argues a particular view?

In the US in particular there is a growing discussion about the merits of journalism with a point of view, compared with impartial, balanced reporting. Our data suggests that in every country there is a still great value placed on views that convey a range of views and leave it to the reader to decide.

Italians (and Americans) are a bit more comfortable with partial journalism

Q5c. Thinking about different kinds of news available to you, do you prefer where the reporter tries to reflect a range of views and leaves it to the reader/viewer to decide or news where the reporter argues a point of view offering evidence to support that view Base: Total country samples

Who follows “news” accounts among Twitter users

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of Twitter users follow a professional news account

Of these follow a journalist

Of these follow a breaking news account

Of these follow a general newsbrand

64%

48%

40%

28%

SOCIAL NETWORKS FOR NEWS

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Top Social Networks for news

(Average of 10 countries)

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60%

52%

19%

17%

17%

11%

8%

Q12a/b. Which, if any, of the following have you used for any purpose/for reading, watching, sharing, or discussing news in the last week?
Base: Combined sample =18859

Q12a/b. Which, if any, of the following have you used for any purpose/for news in the last week?
Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973

Facebook for news (weekly use)

Q12a/b. Which, if any, of the following have you used for any purpose/for news in the last week?
Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973

YouTube for news (weekly use)

Q12a/b. Which, if any, of the following have you used for any purpose/for news in the last week?
Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973

Twitter for news (weekly use)

WhatsApp for news (weekly use)

Q12a/b. Which, if any, of the following have you used for any purpose/for news in the last week? WhatsApp code shown
Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, US=2197, Urban Brazil=1015

Country specific networks

More likely to browse feed for news and click on news story

More likely to discuss news or click on video

How Facebook and Twitter are used

Q12c. You say you use Twitter for news. How have you used it in the last week? Q12d. You say you use Facebook for news. How have you used it in the last week? Base: all who used social media in past week (1565), all who used Twitter for news (237), Facebook for news (440)

Q12a/b. Which, if any, of the following have you used for news in the last week?
Base: UK News Lovers=410, Daily Briefers=1077, Casual Users=595

Twitter’s affinity with news lovers

Journalists and branded accounts played huge part in the spread of this story

How Oscars spread on Twitter

Journalists and branded accounts played huge part in the spread of this story

How Miliband speech spread on Twitter

ROLE OF SOCIAL MEDIA IN BREAKING NEWS

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Q10a/b. Where do you tend to go for the VERY LATEST information/ANALYSIS or FURTHER DEPTH on a fast-moving news story? (e.g. an earthquake, major riot or political crisis) (Please select all that apply)
Base: UK 2082

Where people go for breaking news

Breaking news

Further depth

Q10c/i. You said that you use social media to get the VERY LATEST/ ANALYSIS AND FURTHER DEPTH, which, if any, of the following social media sites would you use? Base: All who use social media for latest news=254, all who use social media for depth and analysis=122

Which social media sites used most

Q10e/i. You said that you use social media to get the VERY LATEST/ANALYSIS AND FURTHER DEPTH, which sources do you pay most attention to? (Choose up to THREE). Base: All who use social media for latest news=254; all who use social media for depth and analysis=222

Which posts attract most attention

SHARING AND PARTICIPATION

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Q13. During an average week in which, if any, of the following ways do you share or participate in news coverage?
Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973 Participation = % doing at least one of 12 types of news activity

16% share a news story each week in UK

40% share a news story each week in Spain

Participation by country

Q13 During an average week in which, if any, of the following ways do you share or participate in news coverage?
Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973

Types of news participation by country

Q13c. During the last year, have you posted a comment, question, picture or other content to a news website? (Please select all that apply.) Base: UK=2082, Spain=2017

Online commenting is driven by young men – 47% of 21-24 year old males in the UK and and 75% of 25-34 year old males in Spain have posted to a news website in the last year

Posting to a news website in the last year (UK vs Spain)

CONTENT TYPES AND VIDEO NEWS

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Q11 Looking at news online in the last week which of the following ways of consuming news did you use?
Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973

Types of online news content accessed by country

Q11. Looking at news online in the last week, which of the following ways of consuming news did you use? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973

Video consumption vs text by country

Role of video news online

Most take up for video news in the US but online is still mainly about text.

RISJ Digital News Report 2014

Q11d. In thinking about your online news habits, which of the following statements applies best to you? Base: All markets – UK=2082, Germany=2063, Spain=2017, Finland=1520, US=2197

Barriers to using more video

Still technical and cultural barriers to take up…

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Q11ai. You said that you don’t usually watch news videos online. Why not? (Please select all that apply) Base: All who don’t watch news videos online – UK=1729, Germany=1721, Spain=1664, Finland=1242, USA=1862

Formats of videos consumed

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Consumers tend to watch on-demand clips. They turn to video for drama AND context

Type of video consumed

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Type of video consumed

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Q11c. When thinking about online video news, which of the following statements applies best to you? Base: UK video users = 353

Origin of news videos – professional vs user generated

POLITICAL NEWS ONLINE

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Q2a. How interested would you say you are in politics? Showing net of extremely and very interested.
Base: All markets 2014 – UK=2082, Germany=2063, Italy=2010, Denmark=2036, US=2197

Levels of interest in politics compared

Q2a. How interested would you say you are in politics? Showing net of extremely and very interested
Base: All markets 2014 – UK=2082, Germany=2063, Italy=2010, Denmark=2036, USA=2197

Levels of interest in political news by age and gender

Q2b. Which, if any, of the following sources of information do you use to keep up with political and government issues? (Please select all that apply)
Base: All interested in political news – Germany=1999, Italy=1885, Denmark=1977, US=2088, UK=1934

Main sources of political news by country

Q2b. Which, if any, of the following sources of information do you use to keep up with political and government issues? (Please select all that apply)
Base: Those who are not very interested or not interested at all – UK=325, Germany=154, Italy=339, Denmark=295, US=204

Main sources of political news for those with low interest

Q2c. In which, if any, of the following ways have you used the internet in the last year to get more involved in politics or express a political opinion? Nine options given, plus ‘don't know’ and ‘none of these’.
Base: All interested in political news – Germany=1999, Italy=1885, Denmark=1977, US=2088, UK=1934

Online involvement with politics by country

More information

www.digitalnewsreport.org #RISJdigital2014

RISJ Digital News Report 2014