Презентация на тему The Google-shaped WebA Tale of Cats & Parasites

Презентация на тему Презентация на тему The Google-shaped WebA Tale of Cats & Parasites, предмет презентации: Образование. Этот материал содержит 28 слайдов. Красочные слайды и илюстрации помогут Вам заинтересовать свою аудиторию. Для просмотра воспользуйтесь проигрывателем, если материал оказался полезным для Вас - поделитесь им с друзьями с помощью социальных кнопок и добавьте наш сайт презентаций ThePresentation.ru в закладки!

Слайды и текст этой презентации

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The Google-shaped Web A Tale of Cats & ParasitesBarry AdamsPolemic DigitalJune 2014
Текст слайда:

The Google-shaped Web A Tale of Cats & Parasites

Barry Adams
Polemic Digital
June 2014


Слайд 2
About Barry AdamsFreelance SEO consultant Polemic Digital (July 2014)Dutch (yes, really)Twitter
Текст слайда:

About Barry Adams

Freelance SEO consultant
Polemic Digital (July 2014)
Dutch (yes, really)
Twitter ranter: @badams
Lecturer on SEO & Digital Strategy
Editor & blogger for StateofDigital.com
Also blogs at PolemicDigital.com


Слайд 3
In The Beginning...
Текст слайда:

In The Beginning...


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Web Search’s Symbiotic Contract“We scrape your content, you get free traffic.”Source: http://xxtremorxx.deviantart.com/
Текст слайда:

Web Search’s Symbiotic Contract


“We scrape your content, you get free traffic.”

Source: http://xxtremorxx.deviantart.com/


Слайд 5
Google’s Version“We scrape your content and if we like it enough,
Текст слайда:

Google’s Version


“We scrape your content and if we like it enough, we’ll keep your traffic too.”

Source: http://revafallarts.deviantart.com/


Слайд 6
How did we get here...?Google was the first truly dominant search
Текст слайда:

How did we get here...?


Google was the first truly dominant search engine
As a result, webmasters do whatever they can to get in to Google’s good graces
Google realises that this can be used to its advantage...


Слайд 7
“Power corrupts. Absolute power... is kind of neat.” - Donald Regan, US Chief of Staff, 1987
Текст слайда:

“Power corrupts. Absolute power... is kind of neat.” - Donald Regan, US Chief of Staff, 1987


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WWGD – What Would Google Do?
Текст слайда:

WWGD – What Would Google Do?


Слайд 9
Google recommendationsStuff Google likes:Optimised titles & metaUnique, plain text contentHuman-readable URLsResponsive
Текст слайда:

Google recommendations

Stuff Google likes:

Optimised titles & meta
Unique, plain text content
Human-readable URLs
Responsive websites
XML sitemaps
Structured data
Nofollowed links
Disavow files
SSL
...



Stuff Google dislikes:

Bog-standard content
Shockwave Flash
Content embedded in images
Active link acquisition
Separate mobile sites
Unrestricted linking
Content in (iPhone) apps
More than 3 ads on a page
Spam (whatever Google says it is)
...



Слайд 10
UX vs GXUser Experience Google ExperienceMost of Google’s recommendations are good
Текст слайда:

UX vs GX

User Experience <> Google Experience

Most of Google’s recommendations are good for UX too

But some are purely for the benefit of Google

And these latter ones are becoming more frequent


Слайд 11
Google decreesStuff Google likes:Optimised titles & metaUnique, plain text contentHuman-readable URLsResponsive
Текст слайда:

Google decrees

Stuff Google likes:

Optimised titles & meta
Unique, plain text content
Human-readable URLs
Responsive websites
XML sitemaps
Structured data
Nofollowed links
Disavow files
SSL
...



Stuff Google dislikes:

Bog-standard content
Shockwave Flash
Content embedded in images
Active link acquisition
Separate mobile sites
Unrestricted linking
Content in (iPhone) apps
More than 3 ads on a page
Spam (whatever Google says it is)
...



Слайд 12
The inevitable end result...		Rather than Google adapting to the way the
Текст слайда:

The inevitable end result...


Rather than Google adapting to the way the web is evolving...

... the web is evolving the way Google wants.

The free & open World Wide Web is becoming the restricted Google-Shaped Web.


Слайд 13
Wait, It Gets Worse
Текст слайда:

Wait, It Gets Worse


Слайд 14
First, a biology lesson
Текст слайда:

First, a biology lesson


Слайд 15
Toxoplasma Gondii	“A convincing body of evidence now exists to indicate that
Текст слайда:

Toxoplasma Gondii

“A convincing body of evidence now exists to indicate that the ubiquitous protozoan Toxoplasma gondii can cause permanent behavioral changes in its host...”

“Such behavioral alterations appear to be the product of strong selective pressures for the parasite to enhance transmission from its intermediate host reservoir, primarily rodent, to its feline definitive host...”

Source: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2526137/


Слайд 16
In layman’s termsToxoplasma gondii infects a rodent and alters the host’s
Текст слайда:

In layman’s terms

Toxoplasma gondii infects a rodent and alters the host’s brain patterns & behaviour;
The rodent becomes more active and prone to exploring open areas;
As a result of this behaviour, the likelihood of the rodent being eaten by a cat increases;
When a cat eats the infected rodent, Toxoplasma gondii infects the cat – its definitive host.


Слайд 17
Sound familiar?
Текст слайда:

Sound familiar?


Слайд 18
Google has infected the webGoogle is both parasite and cat;Google’s recommendations
Текст слайда:

Google has infected the web


Google is both parasite and cat;
Google’s recommendations are memes it uses to infect us

We are altering our behaviour to make our information more easily accessible to Google

This enables Google to prey on our business models and take over profitable niches


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Слайд 24
“Good artists copy.  Great artists steal.”- Pablo Picasso
Текст слайда:


“Good artists copy.
Great artists steal.”

- Pablo Picasso


Слайд 25
To end on a cheerful note...		“Toxoplasma gondii is the most common protozoan
Текст слайда:

To end on a cheerful note...



“Toxoplasma gondii is the most common protozoan parasite in developed nations. Up to 80% of the population may be infected, depending on eating habits and exposure to cats.”

“When infected human adults were compared with uninfected adults on personality questionnaires or on a panel of behavioral tests, several differences were found.”

Source: http://schizophreniabulletin.oxfordjournals.org/content/33/3/757.full


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Слайд 28
Thank Youbarry@polemicdigital.comwww.polemicdigital.comtwitter.com/badams
Текст слайда:

Thank You

barry@polemicdigital.com
www.polemicdigital.com
twitter.com/badams


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