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Indonesian презентация
Содержание
- 1. Indonesian
- 2. PLATFORM Enabling Seamless Connectivity
- 3. OVERVIEW
- 4. Total Addressable Market: Indonesia
- 5. Snapshot 255,461,124 Total Population 83,600,000
- 6. Internet Indicators 5H 27M Avg Time That
- 7. YOUTH BEHAVIOR AND HABITS
- 8. Consumer Journey from Discovery to Purchase
- 12. Source: APJII, Profil Internet Indonesia, December 2012
- 13. Source: APJII, Profil Internet Indonesia, December 2012
- 14. Entertain Me! Curious Hear Me Out! In
- 15. HABITS
- 16. SOCIAL MINDSET
- 17. Mobile Situation
- 18. Mobile Stats 281,963,665 Active Mobile Broadbands
- 19. Mobile Subscription Prepaid Users of Total Mobile
- 20. Smartphone User Behavior Smartphone Users Searching for
- 21. Smartphone User Behavior
- 22. INDONESIAN PEOPLE MORE LIKELY TO USE THEIR
- 24. ADVERTISING
- 25. Indonesia: No.1 Growth Market for Digital Ad Spend in APAC, Set to Overtake India
- 28. Commerce
- 29. Top Online Shopping Sites in Indonesia
- 30. Indonesian Market Size
- 31. E-Commerce Competitive Map Source: www.acommerce.asia
- 32. B2C eCommerce Sales in Indonesia Source: eMarketer
- 33. Indonesia Digital Buyer Source: eMarketer; Nielsen Global
- 34. Most Purchased Products Source: Google Indonesia dan TNS “Indonesia e-Commerce Survey “ 2014
- 35. Payment Source: DailySocial; eMarketer NOTE Age
- 36. Online Shopping Considerations Source: Google Indonesia and
- 37. Online Shopping Considerations Source: Google Indonesia and
- 39. Thank You @Dwirianto
Слайд 2
PLATFORM
Enabling Seamless Connectivity
AD TECHNOLOGY
PAYMENT
COMMUNITY/MEDIA
Leverage The Power of Community
ENTERTAINMENT
Provide value-added
COMMERCE
Enhance Economic
Portfolio based on Industries
Слайд 5Snapshot
255,461,124
Total Population
83,600,000
Internet Users
69,000,000
Facebook Users
51% Urban & 49% Rural
33%
27% Facebook Penetration
281,963,665
Active Mobile Subscription
112% Mobile Subscription Penetration
Source: Indonesia Central Statistic Bureau; eMarketer; WeAreSocial
(6th world rank)
(4th world rank)
(3rd world rank)
Слайд 6Internet Indicators
5H 27M
Avg Time That Internet Users Spend Using The Internet
14%
Mobile Internet Penetration of Total Population
2H 30M
Average Time Mobile Internet Per Day
Source: Global Web Index; US Cencus Bureau; WeAreSocial
Слайд 12Source: APJII, Profil Internet Indonesia, December 2012
60-65
55-59
50-54
45-49
40-44
35-39
30-34
25-29
20-24
15-19
12-15
2.5%
3.1%
6.0%
9.1%
10.1%
10.9%
11.8%
14.2%
11.6%
10.9%
9.9%
DIGITAL IMMIGRANT
This older generation knew
DIGITAL NATIVE
This younger generation born and living in the internet era. They tend to make trends in cyberspace.
YEARS OLD
DEMOGRAPHICS BY AGE
Слайд 13Source: APJII, Profil Internet Indonesia, December 2012
DEMOGRAPHICS BY AGE
60-65
55-59
50-54
45-49
40-44
35-39
30-34
25-29
20-24
15-19
12-15
2.5%
3.1%
6.0%
9.1%
10.1%
10.9%
11.8%
14.2%
11.6%
10.9%
9.9%
YEARS OLD
DIGITAL USERS
12-34 YEARS OLD
(58.4%)
Слайд 18Mobile Stats
281,963,665
Active Mobile Broadbands Subscription
32%
Mobile Broadbands Subscription of Total Population
52M
Active
21%
Penetration of Mobile Social from Total Population
Source: US Census Bureau; WeAreSocial
Слайд 19Mobile Subscription
Prepaid Users of Total Mobile Subscription
Post Paid Users of Total
3G Connection of Total Mobile Subscription
281,963,665
Active Mobile Subscription
Source: GSMA Intelligence; WeAreSocial
Слайд 20Smartphone User Behavior
Smartphone Users Searching for Local Information
Smartphone Users Researching Product/Service
Smartphone Users Who Have Purchased from Their Phone
95.867.646
Smartphone Users
Source: Google “Our Mobile Planet”; WeAreSocial; eMarketer “Indonesia Online”
Smartphone Penetration as % of Total Mobile Subscription
Слайд 22INDONESIAN PEOPLE MORE LIKELY TO USE THEIR MOBILE PHONES WHEN THEY
5%
SOCIAL
EVENT
5%
SHOPPING
IT’S CANNIBALIZING PRINT MEDIA
Source: InMobi, Mobile Media Consumption-Indonesia
Smartphone User Behavior
Слайд 23
Source: APJII, Profil Internet Indonesia, December 2012
HOME
PUBLIC PLACES
OFFICE
SCHOOL/UNIV.
ON THE GO
MALL
CAFE
INTERNET CAFE
RESTAURANT
92%
50%
83%
24%
14%
24%
16%
16%
26%
13%
13%
06%
11%
03%
16%
09%
14%
10%
05%
20%
08%
02%
05%
02%
0%
0%
0%
LOCATION
Слайд 29Top Online Shopping Sites in Indonesia
Source: TechInAsia “Popular Shopping Online
Online Forum & Classified
B2C
Marketplace
Слайд 32B2C eCommerce Sales in Indonesia
Source: eMarketer “Digital Buyer Penetration Across APAC”
Includes
*in billion US$
Percentage of change
Sales
(in billions)
Слайд 33Indonesia Digital Buyer
Source: eMarketer; Nielsen Global Survey of E-Commerce (Q1 2014)
Top
Look at the products online before purchasing in store
Read online reviews prior to purchasing products
Research product online prior to purchasing
Слайд 35Payment
Source: DailySocial; eMarketer
NOTE
Age 15+ include ATM payments, transfer of funds
Companies like JNE, First Logistics and RPX are among the first to offer cash on delivery (COD) solution for e-commerce
BANK TRANSFER IS THE MOST POPULAR PAYMENT SYSTEM
Слайд 36Online Shopping Considerations
Source: Google Indonesia and TNS “Indonesia e-Commerce Survey “
Prefer to save time rather than save money
No Need to travel
Deliver directly to their address
Easy to compare with other products
RECENT ONLINE SHOPPER
Слайд 37Online Shopping Considerations
Source: Google Indonesia and TNS “Indonesia e-Commerce Survey “
If Cheaper than Offline Store
Not sure about product quality
Lack of Security
Less ability to touch products
NON RECENT ONLINE SHOPPER
