Here's Why Automakers Want to Buy Nokia's Mapping Service презентация

Automakers want back in to the navigation game.

Слайд 1Here's Why Automakers Want to Buy Nokia's Mapping Service


Слайд 2
Automakers want back in to the navigation game.


Слайд 3
The Wall Street Journal reported this week that Audi, BMW and

Daimler are nearing a deal to buy Nokia’s HERE mapping service.

Слайд 4Though the deal hasn’t been finalized yet, the car companies are

expected to pay about $2.7 billion for Nokia’s maps.

Source: WSJ.


Слайд 5The rise of Google Maps and Apple Maps has overtaken the

car industry’s control over navigation.

Слайд 6And it’s only getting worse.


Слайд 7Earlier this month, Uber bought part of Microsoft’s Bing Maps for

its on-demand driving service.

Слайд 8Automakers are worried they’ll soon be too reliant on tech companies

for mapping services.

Слайд 9As semi-autonomous and autonomous cars become more prevalent, automakers want to

be the ones directing how vehicles get around.

Слайд 10So they’re looking to Nokia’s HERE maps to make that happen.


Слайд 11If the bid goes through, the current group of automakers would

likely open up the deal to other carmakers.

Слайд 12That would pit the tech companies against the automotive companies in

a fight for in-car navigation control.

Слайд 13
It won’t be an easy battle for carmakers.


Слайд 14But buying Nokia’s maps is the first step to securing more

control over autonomous cars.

Слайд 15

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