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Give Your Website Rock Star Status презентация
Содержание
- 1. Give Your Website Rock Star Status
- 2. DO I REALLY NEED TO WORRY
- 3. 3 QUESTIONS TO ASK YOURSELF Do you
- 4. CONSIDER THIS. . . “When looking
- 5. LUCKILY THIS ISN’T YOUR WEBSITE. . .
- 6. KNOW YOUR BASELINE. . . www.deluxe.com
- 7. KNOW YOUR BASELINE. . .
- 8. 3 QUESTIONS TO ASK YOURSELF IN 2015
- 9. 12 STEPS TO A WEBSITE
- 10. 1. KNOW YOUR TARGET AUDIENCE Tailored content performs better
- 11. 2. MULTIPLE POINTS OF CONTACT Don’t keep your customers guessing
- 12. 3. CONSISTENT VISUAL BRANDING Gives you a professional and legitimate appearance
- 13. 4. MAKE PAGES EASY TO SCAN We
- 14. 5. MAKE SITE EASY TO NAVIGATE Not
- 15. 6. KEEP IMPORTANT INFO ABOVE THE FOLD
- 16. 7. HAVE CLEAR CALLS TO ACTION Don’t
- 17. 8. ENSURE YOUR SITE LOADS QUICKLY Customers are impatient — they won’t wait forever
- 18. 9. DEVELOP CONTENT THAT BUILDS CREDIBILITY AND
- 19. 10. INCLUDE SOCIAL MEDIA SHARING Increases your authority, builds community
- 20. 11. OPTIMIZE TITLE AND DESCRIPTION TAGS TO
- 21. 12. GOOD BALANCE OF TEXT AND IMAGES
- 22. 3 QUESTIONS TO ASK YOURSELF Do you
- 23. 3 STEPS TO GETTING YOUR WEBSITE FOUND
- 24. 1. CREATE A MOBILE SITE 130 million+
- 25. MOBILE SEARCH IS LOCAL SEARCH 50% of
- 26. MOBILE INFLUENCES THE LOCAL EXPERIENCE 88% of
- 27. 2. CLAIM YOUR BUSINESS LISTING ON GOOGLE
- 28. YOUR GOOGLE LISTING
- 29. 3. GET LISTED IN ONLINE DIRECTORIES Directories are the Yellow Pages of the Internet
- 30. SEARCH ENGINES & CONFUSION Search engines like
- 31. SCANNING YOUR ONLINE PRESENCE: A BUSINESS EXAMPLE www.deluxe.com
- 32. ARE YOU BEING FOUND ON DIRECTORIES? Using
- 33. CONFUSION Each error can cost you rankings
- 34. 3 QUESTIONS TO ASK YOURSELF Do you
- 35. THAT WAS THEN… Digital Marketing = Having a Website
- 36. THIS IS NOW… Digital Marketing = Multiple Tools Working in Unison
- 37. LETS FOCUS ON A FEW. . .
- 38. SEARCH ENGINE MARKETING PPC PPC SEO
- 39. EMAIL MARKETING Can generate ROI of
- 40. BUT. . .DOES EMAIL MARKETING STILL WORK?
- 41. WHY SEND AN EMAIL? Emails build relationships,
- 42. HOW EMAIL MARKETING HELPS YOUR BUSINESS
- 43. SOCIAL MEDIA MARKETING
- 44. SOCIAL MEDIA + COUPONS? 96% of Shoppers
- 45. SOCIAL MEDIA + COUPONS?
- 46. DELUXE SOCIAL COUPONS
- 47. DELUXE SOCIAL COUPONS
- 48. Brant Schmitz Manager, Integrated Marketing Deluxe
DO I REALLY NEED TO WORRY ABOUT MY WEBSITE?? If they can’t find you online,
chances are they’ll find the competition. Short answer? Yes, especially when you consider: 80%
Слайд 2
DO I REALLY NEED TO WORRY ABOUT MY WEBSITE??
If they can’t
find you online,
chances are they’ll find the competition.
Short answer? Yes, especially when you consider:
80% of users have used the
Internet to make a purchase
81% of users research
online before purchasing
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Слайд 33 QUESTIONS TO ASK YOURSELF
Do you have a Rock Star website?
Can
people find your website?
Are you getting all the traffic you can?
Are you getting all the traffic you can?
It’s not too late for a website revolution resolution!
Слайд 4CONSIDER THIS. . .
“When looking for information to
make a
purchasing decision,
89.3% of consumers go directly
to a company’s website.”
AllFacebook.com, 2012
AllFacebook.com, 2012
Слайд 5LUCKILY THIS ISN’T YOUR WEBSITE. . . RIGHT?
20% of local searches
return the wrong information
6% of listings change each month (location, hours, directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
6% of listings change each month (location, hours, directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
CONSIDER THIS. . .
Слайд 83 QUESTIONS TO ASK YOURSELF IN 2015
Do you have a Rock
Star website?
Can people find your website?
Are you getting all the traffic you can?
Can people find your website?
Are you getting all the traffic you can?
It’s not too late for a website revolution resolution!
Слайд 912 STEPS
TO A
WEBSITE THAT ROCKS
Fill the seats
Timbuktu
Personal Stylist
Capital F
Back
Seat Drivers
Newspapers
You want me to do what?
The Turtle and The Hare
Trust Me. . .
Well my mother’s neighbor’s cousin’s wife said. . .
Know your code
Charlie Chaplain
Newspapers
You want me to do what?
The Turtle and The Hare
Trust Me. . .
Well my mother’s neighbor’s cousin’s wife said. . .
Know your code
Charlie Chaplain
Слайд 156. KEEP IMPORTANT INFO ABOVE THE FOLD
Can’t count on consumers to
scroll
Summary of services or products
Examples of product or service
Business Name & Logo
Call to Action
Reinforce credibility and “why buy” or “why choose” us
What you do or offer
Navigation with clear headings
Special Offers
Слайд 167. HAVE CLEAR CALLS TO ACTION
Don’t make customers guess: Tell them
what you want them to do!
Слайд 189. DEVELOP CONTENT THAT BUILDS CREDIBILITY AND TRUST
Customers seek assurances —
especially online
Слайд 2011. OPTIMIZE TITLE AND DESCRIPTION TAGS TO IMPROVE SEARCH
Where you appear
in search results has a direct correlation to sales
Title Tag: Descriptive, keyword-rich, specific – key contributor to rank
Meta Description: Keyword rich, explains what website is about
Meta Keywords: Match to search terms
Robot Tags: Control how site is crawled
Слайд 2112. GOOD BALANCE OF TEXT AND IMAGES WITH TAGGING
Remember, images are
searchable and crawable too
H1 Tag
H2 Tag
Слайд 223 QUESTIONS TO ASK YOURSELF
Do you have a Rock Star website?
Can
people find your website?
Are you getting all the traffic you can?
Are you getting all the traffic you can?
It’s not too late for a website revolution resolution!
Слайд 241. CREATE A MOBILE SITE
130 million+ smartphone users will search for
local products and service providers this year
Слайд 25MOBILE SEARCH IS LOCAL SEARCH
50% of
local search
is mobile
Neustar Localeze 15miles,
March 2013
This means that digital searching is dominating consumer behavior
Слайд 26MOBILE INFLUENCES THE LOCAL EXPERIENCE
88% of smartphone owners
use it to
find local businesses
Keynote, 2012
Neustar Localeze 15miles, March 2013
78% of Mobile Searches
end in a purchase
Слайд 272. CLAIM YOUR BUSINESS LISTING ON GOOGLE
People search with Google —
this is how they will find you
Слайд 30SEARCH ENGINES & CONFUSION
Search engines like
Google use a method
similar
to our example
They “crawl” millions of sources looking to gain confidence on where, when, and what
If they are more confident, you move up in rank
Confusion in the Name, Address and Phone area causes the biggest problems (aka citations)
They “crawl” millions of sources looking to gain confidence on where, when, and what
If they are more confident, you move up in rank
Confusion in the Name, Address and Phone area causes the biggest problems (aka citations)
Слайд 32ARE YOU BEING FOUND ON DIRECTORIES?
Using the Deluxe online presence scan
This
Goodfella’s Pizzeria can get an instantaneous analysis
Including links directly to each
Including links directly to each
Слайд 33CONFUSION
Each error can cost you rankings
It’s not good enough to be
“close” in this game
Missing online presence is a lost opportunity
This is an ongoing problem that requires constant attention
Missing online presence is a lost opportunity
This is an ongoing problem that requires constant attention
Слайд 343 QUESTIONS TO ASK YOURSELF
Do you have a Rock Star website?
Can
people find your website?
Are you getting all the traffic you can?
Are you getting all the traffic you can?
It’s not too late for a website revolution resolution!
Слайд 39EMAIL MARKETING
Can generate ROI
of $40+ for each
$1 spent
Builds customer
lists
Integrates with social media
Integrates with social media
Слайд 40BUT. . .DOES EMAIL MARKETING STILL WORK?
On average, companies are currently
attributing 23% of their total sales to the email marketing channel, compared to 18% in 2013. Econsultancy Study, March 2014
According to Return Path
Слайд 41WHY SEND AN EMAIL?
Emails build relationships, retention and loyalty
Talk about your
company
Stay in front of your audience
Educate/entertain
Establish yourself as an expert
Sell your products & services
Stay in front of your audience
Educate/entertain
Establish yourself as an expert
Sell your products & services
Слайд 42HOW EMAIL MARKETING
HELPS YOUR BUSINESS
Easy to Use
Requires no technical expertise
Fast
& Results Oriented
Create an email in minutes
Drive visits to your website and physical location(s)
Real-time reporting on opens, clicks, and more
Affordable
Low cost (FREE!) way to reach many customers
High ROI
Create an email in minutes
Drive visits to your website and physical location(s)
Real-time reporting on opens, clicks, and more
Affordable
Low cost (FREE!) way to reach many customers
High ROI
Слайд 44SOCIAL MEDIA + COUPONS?
96% of Shoppers have used a coupon in
the last 3 months
1.35 Billion monthly active users on Facebook
That’s a lot of potential business…
1.35 Billion monthly active users on Facebook
That’s a lot of potential business…
Слайд 48
Brant Schmitz
Manager, Integrated Marketing
Deluxe
THANK YOU!
Website Hosting & Design
Search Engine Marketing
Email
Marketing
Social Media Marketing
Social Media Marketing
WWW.DELUXE.COM
