Give Your Website Rock Star Status презентация

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DO I REALLY NEED TO WORRY ABOUT MY WEBSITE?? If they can’t find you online, chances are they’ll find the competition. Short answer? Yes, especially when you consider: 80%

Слайд 1
Brant Schmitz
Manager, Integrated Marketing
Deluxe
Give Your Website Rock Star Status


Слайд 2
DO I REALLY NEED TO WORRY ABOUT MY WEBSITE??
If they can’t

find you online, chances are they’ll find the competition.

Short answer? Yes, especially when you consider:
80% of users have used the Internet to make a purchase
81% of users research online before purchasing

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.


Слайд 33 QUESTIONS TO ASK YOURSELF
Do you have a Rock Star website?

Can

people find your website?

Are you getting all the traffic you can?


It’s not too late for a website revolution resolution!


Слайд 4CONSIDER THIS. . .
“When looking for information to make a

purchasing decision, 89.3% of consumers go directly to a company’s website.”


AllFacebook.com, 2012

Слайд 5LUCKILY THIS ISN’T YOUR WEBSITE. . . RIGHT?
20% of local searches

return the wrong information

6% of listings change each month (location, hours, directions, etc.)

50% of local searches are now mobile. Can your customers find you when they’re on the go?

CONSIDER THIS. . .


Слайд 6KNOW YOUR BASELINE. . .
www.deluxe.com


Слайд 7KNOW YOUR BASELINE. . .


Слайд 83 QUESTIONS TO ASK YOURSELF IN 2015
Do you have a Rock

Star website?

Can people find your website?

Are you getting all the traffic you can?


It’s not too late for a website revolution resolution!


Слайд 912 STEPS TO A WEBSITE THAT ROCKS
Fill the seats
Timbuktu
Personal Stylist
Capital F
Back

Seat Drivers
Newspapers
You want me to do what?
The Turtle and The Hare
Trust Me. . .
Well my mother’s neighbor’s cousin’s wife said. . .
Know your code
Charlie Chaplain


Слайд 101. KNOW YOUR TARGET AUDIENCE
Tailored content performs better






Слайд 112. MULTIPLE POINTS OF CONTACT
Don’t keep your customers guessing




Слайд 123. CONSISTENT VISUAL BRANDING
Gives you a professional and legitimate appearance



Слайд 134. MAKE PAGES EASY TO SCAN
We are creatures of habit. We

read a certain way.



Слайд 145. MAKE SITE EASY TO NAVIGATE
Not finding what they are looking

for drives customers away



Слайд 156. KEEP IMPORTANT INFO ABOVE THE FOLD
Can’t count on consumers to

scroll

Summary of services or products

Examples of product or service

Business Name & Logo

Call to Action

Reinforce credibility and “why buy” or “why choose” us

What you do or offer

Navigation with clear headings

Special Offers



Слайд 167. HAVE CLEAR CALLS TO ACTION
Don’t make customers guess: Tell them

what you want them to do!





Слайд 178. ENSURE YOUR SITE LOADS QUICKLY
Customers are impatient — they won’t

wait forever



Слайд 189. DEVELOP CONTENT THAT BUILDS CREDIBILITY AND TRUST
Customers seek assurances —

especially online






Слайд 1910. INCLUDE SOCIAL MEDIA SHARING
Increases your authority, builds community



Слайд 2011. OPTIMIZE TITLE AND DESCRIPTION TAGS TO IMPROVE SEARCH
Where you appear

in search results has a direct correlation to sales

Title Tag: Descriptive, keyword-rich, specific – key contributor to rank
Meta Description: Keyword rich, explains what website is about
Meta Keywords: Match to search terms
Robot Tags: Control how site is crawled



Слайд 2112. GOOD BALANCE OF TEXT AND IMAGES WITH TAGGING
Remember, images are

searchable and crawable too

H1 Tag

H2 Tag



Слайд 223 QUESTIONS TO ASK YOURSELF
Do you have a Rock Star website?

Can

people find your website?

Are you getting all the traffic you can?


It’s not too late for a website revolution resolution!


Слайд 233 STEPS TO GETTING YOUR WEBSITE FOUND
5 Feet Away
Google we salute you
Yellowpages

2.0

Слайд 241. CREATE A MOBILE SITE
130 million+ smartphone users will search for

local products and service providers this year


Слайд 25MOBILE SEARCH IS LOCAL SEARCH
50% of
local search
is mobile
Neustar Localeze 15miles,

March 2013

This means that digital searching is dominating consumer behavior


Слайд 26MOBILE INFLUENCES THE LOCAL EXPERIENCE
88% of smartphone owners
use it to

find local businesses

Keynote, 2012

Neustar Localeze 15miles, March 2013

78% of Mobile Searches
end in a purchase


Слайд 272. CLAIM YOUR BUSINESS LISTING ON GOOGLE
People search with Google —

this is how they will find you



Слайд 28YOUR GOOGLE LISTING


Слайд 293. GET LISTED IN ONLINE DIRECTORIES
Directories are the Yellow Pages of

the Internet

Слайд 30SEARCH ENGINES & CONFUSION
Search engines like Google use a method similar

to our example
They “crawl” millions of sources looking to gain confidence on where, when, and what
If they are more confident, you move up in rank
Confusion in the Name, Address and Phone area causes the biggest problems (aka citations)

Слайд 31SCANNING YOUR ONLINE PRESENCE: A BUSINESS EXAMPLE
www.deluxe.com


Слайд 32ARE YOU BEING FOUND ON DIRECTORIES?
Using the Deluxe online presence scan
This

Goodfella’s Pizzeria can get an instantaneous analysis
Including links directly to each



Слайд 33CONFUSION
Each error can cost you rankings
It’s not good enough to be

“close” in this game
Missing online presence is a lost opportunity
This is an ongoing problem that requires constant attention

Слайд 343 QUESTIONS TO ASK YOURSELF
Do you have a Rock Star website?

Can

people find your website?

Are you getting all the traffic you can?


It’s not too late for a website revolution resolution!


Слайд 35THAT WAS THEN…
Digital Marketing = Having a Website


Слайд 36THIS IS NOW…
Digital Marketing = Multiple Tools Working in Unison


Слайд 37LETS FOCUS ON A FEW. . .


Слайд 38SEARCH ENGINE MARKETING

PPC
PPC
SEO


Слайд 39EMAIL MARKETING
Can generate ROI of $40+ for each $1 spent
Builds customer

lists
Integrates with social media

Слайд 40BUT. . .DOES EMAIL MARKETING STILL WORK?
On average, companies are currently

attributing 23% of their total sales to the email marketing channel, compared to 18% in 2013. Econsultancy Study, March 2014

According to Return Path


Слайд 41WHY SEND AN EMAIL?
Emails build relationships, retention and loyalty
Talk about your

company
Stay in front of your audience
Educate/entertain
Establish yourself as an expert
Sell your products & services

Слайд 42HOW EMAIL MARKETING HELPS YOUR BUSINESS
Easy to Use
Requires no technical expertise
Fast

& Results Oriented
Create an email in minutes
Drive visits to your website and physical location(s)
Real-time reporting on opens, clicks, and more
Affordable
Low cost (FREE!) way to reach many customers
High ROI

Слайд 43SOCIAL MEDIA MARKETING


Слайд 44SOCIAL MEDIA + COUPONS?
96% of Shoppers have used a coupon in

the last 3 months


1.35 Billion monthly active users on Facebook



That’s a lot of potential business…

Слайд 45SOCIAL MEDIA + COUPONS?


Слайд 46DELUXE SOCIAL COUPONS


Слайд 47DELUXE SOCIAL COUPONS


Слайд 48
Brant Schmitz
Manager, Integrated Marketing
Deluxe
THANK YOU!
Website Hosting & Design
Search Engine Marketing
Email

Marketing
Social Media Marketing

WWW.DELUXE.COM


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