- Главная
- Разное
- Дизайн
- Бизнес и предпринимательство
- Аналитика
- Образование
- Развлечения
- Красота и здоровье
- Финансы
- Государство
- Путешествия
- Спорт
- Недвижимость
- Армия
- Графика
- Культурология
- Еда и кулинария
- Лингвистика
- Английский язык
- Астрономия
- Алгебра
- Биология
- География
- Детские презентации
- Информатика
- История
- Литература
- Маркетинг
- Математика
- Медицина
- Менеджмент
- Музыка
- МХК
- Немецкий язык
- ОБЖ
- Обществознание
- Окружающий мир
- Педагогика
- Русский язык
- Технология
- Физика
- Философия
- Химия
- Шаблоны, картинки для презентаций
- Экология
- Экономика
- Юриспруденция
BPN RecapSXSW ‘15 презентация
Содержание
- 1. BPN RecapSXSW ‘15
- 2. Began in 1987 Held annually in Austin,
- 3. Began in 1994 Fastest growing segment of
- 4. THE REASON EVERY MARKETER SHOULD ATTEND SXSW:
- 5. It has gotten so big that the
- 6. TECHNOLOGY TRENDS THE ‘QUANTIFIED SELF’ 2.0 ROBOTICS
- 7. THE ‘QUANTIFIED SELF’ 2.0 WHAT’S
- 8. ROBOTICS AND ARTIFICIAL INTELLIGENCE ARE BECOMING MORE
- 9. AUGMENTED REALITY AND VIRTUAL REALITY ARE THE
- 10. MARKETING TRENDS THE DEATH OF ADS UBIQUITY
- 11. THE DEATH OF ADS WHAT’S
- 12. COMING SOON: THE UBIQUITY OF BEACONS AND
- 13. ‘EMPATHETIC DESIGN’ PUTS EXPERIENCE FIRST
- 14. CONTEXTUAL MOBILE UX IN THE BEACON WEARABLE
- 15. MOVING BEYOND COOKIE BASED TARGETING
- 16. BRANDS TRYING TO FIND A BALANCE BETWEEN
- 17. WHAT IS THE NEXT EVOLUTION?
- 18. MINORITY REPORT? Gesture controlled computers
- 19. PLANNING TO ATTEND SXSW? TIPS FROM A FIRST TIMER
- 20. BE PREPARED
- 21. SXSW CAN BE OVERWHELMING: HAVE A GAME
- 22. PACE YOURSELF…
- 23. …AND DON’T LET FOMO WIN
- 24. MAKE SOME TIME TO EXPLORE AUSTIN
- 25. QUESTIONS?
Слайд 2Began in 1987
Held annually in Austin, TX
10 days of panels, keynotes,
Broken into three main sessions:
Interactive: 3/13 - 3/17
Music: 3/17 – 3/22
Film: 3/13 – 3/21
WHAT IS SXSW?
Слайд 3Began in 1994
Fastest growing segment of SXSW
2015 featured:
800+ interactive sessions
51,000+ registrants
Spans
SXSW INTERACTIVE
Слайд 4THE REASON EVERY MARKETER SHOULD ATTEND SXSW:
“The sensory overload has become
- Tim Leake, Adweek
Слайд 5It has gotten so big that the agenda doesn’t revolve around
Everyone has a different experience
However, there are some commonalities:
SXSW IS WHAT YOU MAKE OF IT
Слайд 6TECHNOLOGY TRENDS
THE ‘QUANTIFIED SELF’ 2.0
ROBOTICS AND AI BECOMING MORE ACCESSIBLE
AUGMENTED REALITY/VR
Слайд 7THE ‘QUANTIFIED SELF’ 2.0
WHAT’S NEXT?
Big data as the new wonder drug
Vast
Smart textiles
Incorporating nano-technology for performance
Provide haptic feedback to users
Wearable technology and apps are growing in popularity
Devices expected to total 50B by 2020
Apple Watch sold more units in one day than Android Wear in all of 2014
“Is the Apple Watch the beginning of smart watches or the end of cell phones?”
Слайд 8ROBOTICS AND ARTIFICIAL INTELLIGENCE ARE BECOMING MORE ACCESSIBLE
WHAT’S NEXT?
Advances in automation
ex.
Augmented intelligence: man + machine (see: Iron Man)
Robots and AI will become smarter → “reason about reasoning”
Not just rule driven (0s and 1s)
Rank patterns of behavior/interest for predictive application
Data + hyper-connectivity + advancements in processing power = growth of AI
Slippery slope
Great potential to help mankind
Range of negative consequences
ex. Massive unemployment as a result of job automation
ex. Technology takes over, a la Terminator
Слайд 9AUGMENTED REALITY AND VIRTUAL REALITY ARE THE NEW STORYTELLING ENGINES
WHAT’S NEXT?
Potential
Visual commerce/virtual showrooms (ex. Lowe’s Holoroom)
Entertainment
Music
Sports
Journalism
Not just for gamers anymore
Immersive experience for users
Headsets (ex. Oculus Rift) will be challenged by mobile devices
(ex. Samsung Gear VR)
Слайд 10MARKETING TRENDS
THE DEATH OF ADS
UBIQUITY OF BEACONS AND CONNECTED DEVICES
‘EMPATHETIC DESIGN’
MOVING BEYOND COOKIE BASED TARGETING
PERSONALIZATION VS. PRIVACY
Слайд 11THE DEATH OF ADS
WHAT’S NEXT?
Native, content based approach will become the
Focus on environment, user experience and delivering value (see: GoPro, Red Bull)
Time spent buying models vs. CPMs, CPEs, etc.
Quality of consumer interactions, not volume
Finding ways to adapt to new screens will mean less reliance on IAB standard units
Consumer attention = scarce commodity and they want instant gratification
Storytelling is key
“Behave like tomorrow’s programmers, not yesterday’s marketers”
Push vs. pull messaging
Consider scale vs. platform
Consumer behavior and context changes from platform to platform
Fragmentation is a challenge, requiring agility
As experiences become more intimate, quality must increase
Слайд 12COMING SOON: THE UBIQUITY OF BEACONS AND CONNECTED DEVICES
WHAT’S NEXT?
Connected smart
Potential for many applications, such as in homes
Coming, but not a reality yet
Marketers talk about it, but most consumers do not know what this means
“Walled gardens” will challenge data flow
Number in the thousands. Will soon reach millions
Mainly used for commercial purposes today
In-store sales triggered by beacons projected to grow 10x in the next year (to $44B+)
Micro-level targeting reaches consumers at shelf/POS
Complement to standard, macro level targeting (ex. geo-fencing)
Слайд 13‘EMPATHETIC DESIGN’ PUTS EXPERIENCE FIRST
WHAT’S NEXT?
Marketers trying to find ways to
What can you provide to the consumer journey that will add value?
Flexible permissions/enhanced preferences
Greater control for consumers over the flow of data
User centered design approach intended to provoke emotion and influence behavior
“Experience economy” = winning based not only on products, but also on
user experience
Be careful – things like push notifications have a fine line between helpful and annoyance
Focus on “surprise and delight”
Слайд 14CONTEXTUAL MOBILE UX IN THE BEACON WEARABLE AGE
BPN’s own Chris Hiland
Слайд 15MOVING BEYOND COOKIE BASED TARGETING
WHAT’S NEXT?
Expect a shift toward targeting via
Provide utility for users
Loaded with data for marketers
Opportunity for cross-device targeting and sequential marketing
Deliver scale
Cookie based targeting is hitting its limit
Server logs and cookies are not real people (ex. shared computers)
Weak offline connection
Cross device targeting is difficult
Слайд 16BRANDS TRYING TO FIND A BALANCE BETWEEN PERSONALIZATION AND PRIVACY
WHAT’S NEXT?
More
Opt-in / opt-out
Consumers will expect more transparency in terms of what data is collected and how it is used
Facial recognition technology in-store
Give and take for consumers
Give up information in exchange for more relevant ads
Ex Machina / Tinder
Controversial tactic, but effective in creating that 1:1 connection
Слайд 18MINORITY REPORT?
Gesture controlled computers
Reconnaissance drones
Augmented reality
Personalized ads
Слайд 21SXSW CAN BE OVERWHELMING:
HAVE A GAME PLAN, BUT BE FLEXIBLE
Considerations:
What are
What are your areas of interest?
What topics are we discussing within the agency/with clients?
Who are the keynote speakers for the session?
