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The Minimum Lovable Product (forget MVP) презентация
Содержание
- 1. The Minimum Lovable Product (forget MVP)
- 2. A can of cat food is a Minimum Viable Product (MVP) when you are starving
- 3. But it’s highly unsatisfying and unlikely to generate a loyal following (of humans)
- 4. That’s one of the problems of the
- 5. It results in products that mostly work but never delight
- 6. Definition: The MVP is a new
- 7. But will that make customers love you?
- 8. Growth comes from long-term customer happiness
- 9. And long-term customer happiness comes when customers adore your product and want you to succeed
- 10. What would it take for customers to love you—not tolerate you?
- 11. What would it take to create a Minimum Lovable Product (MLP)?
- 12. While the true adoption of the MVP
- 13. …when applied, can yield to unsatisfactory products
- 14. Rather than asking what do customers really want, or what would delight them
- 15. The conversation always returns to what’s the
- 16. The problem is that the two major principles driving the MVP are flawed
- 17. 1: The MVP reduces waste
- 18. The MVP never reduces waste because it never delivers what the customer really wants
- 19. 2: The MVP accelerates time to market
- 20. The MVP may very well get you
- 21. Helpdesks before Zendesk Tablets before iPads Electric
- 22. Chasing the MVP forces you to sprint faster and faster chasing fool’s gold
- 23. Assuming you want to start thinking about
- 24. Here are a few ways to determine
- 25. Find the big idea first (The more
- 26. At least one person tells you it’s never been done
- 27. Customers visibly smile when you describe it to them
- 28. Someone swears when he hears the idea (in delight or disgust)
- 29. You dream of using it and all of the features you could add
- 30. Only your CTO or top architects think it’s possible
- 31. People start contacting you to learn about what you are building
- 32. The top industry analysts are not writing about it
- 33. We hope this inspires and excites you
- 34. Interested in learning about what customers think
- 35. Check out a free trial of our
Слайд 4That’s one of the problems of the MVP approach. It strives
for ‘barely enough’ and never great
Слайд 6Definition:
The MVP is a new product with just the necessary features
to be deployed, but no more
Слайд 9And long-term customer happiness comes when customers adore your product and
want you to succeed
Слайд 15The conversation always returns to what’s the minimum viable product and
when can we get it to market
Слайд 20The MVP may very well get you something to market first
but even in an emerging market you will not be a serious contender
Слайд 21Helpdesks before Zendesk
Tablets before iPads
Electric cars before Tesla
CRM tools before Salesforce
There
were …
Слайд 23Assuming you want to start thinking about creating love and others
are willing to give you a chance …
Слайд 24Here are a few ways to determine if you have succeeded
in identifying a Minimum Lovable Product
Слайд 25Find the big idea first
(The more of these characteristics you can
check off for your idea, the more lovable your product will be)
Слайд 34Interested in learning about what customers think of your product today?
Use
our interactive tool to discover how lovable your product is
Слайд 35Check out a free trial of our
lovable software
at Aha!
the
new way to create
brilliant product strategy and visual roadmaps
