The Complete Guide to the Internet of Things презентация

Defining IOT

Слайд 1
The Complete Guide to
the Internet of Things
Industry Overview
Baiyin Zhou & Peter

McCall
OpenView Venture Partners
2/8/2015



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Defining IOT


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Internet of things has its origins in machine-to-machine (M2M) communication


Слайд 4IoT is made up of a system of connected nodes and

devices

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“I could be wrong, but I'm fairly sure the phrase ‘Internet

of Things’ started life as the title of a presentation I made at Procter & Gamble in 1999.”
Kevin Ashton



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RFID and sensor technology enable computers to observe, identify and understand

the world – without the limitations of human-entered data.”

“If we had computers that knew everything there was to know about things – using data they gathered without any help from us – we would be able to track and count everything… We need to empower computers with their own means of gathering information.”

Kevin Ashton


Слайд 7DEFINING IOT
A system where items in the physical world, and sensors

within or attached to these items, are connected to the Internet via wireless and wired connections.

The network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment.

Слайд 8There are three layers of IoT that interact with each other

to gather, process and deliver.

Sensor Layer

Network Layer

Application Layer

Objective: collect information

Objective: transmit and process information

Objective: deliver information to users

Collection

RFID
Sensors
Actuators
Power supply

Registration
Provisioning
Asset mgmt.
Identity
Security

Devices

Device Mgmt.

Output

Platforms
Visualization
Automation
Event processing
Monitoring
Diagnostics
Logistics
Vertically-focused apps

Applications

Connectivity

M2M
Input network
Node processing
Output network

Authen-tication
Identity mgmt.
Privacy

Networking

Security

Processing

Aggregation
Integration
Analytics

App development
Storage
App Management
App

Analytics

Platform


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Industry Overview


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Source: “Gartner's 2014 Hype Cycle for Emerging Technologies,” Gartner
Gartner calls IoT

the most overhyped technology of 2014

Слайд 12There is an IoT standards war
Source: “What the Internet of Things

(IoT) Needs to Become a Reality”, Freescale Semiconductor and ARM

Слайд 13Major corporations are organizing based on different standards


Слайд 14Growth in IoT is being driven by a number of factors
Decreasing

price of sensors and processing due to massive competition among manufacturers

More devices being connected

Opportunities for cost savings, automation, greater visibility into industrial processes, and increased productivity

Adoption of simple consumer devices like fitness trackers and thermostats

More data being produced

Greater need for solutions to deal with this data

More people getting used to the idea of internet-connected devices



Слайд 15Many companies have tried to estimate the 2020 market size
$3.04 trillion
30

billion actual devices
212 billion possible devices

$1.9 trillion
26 billion devices

50 billion devices

50 billion devices

$2.7 trillion

Source: Company whitepapers and press releases

$1.9 trillion
28 billion devices


Слайд 16People disagree on exact growth, but most agree the number of

connected devices is going to be very large

Sources: IHS, IDC


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Several areas within IoT are currently trending within the consumer market
Hardware
Wearables
Home

Automation / Smart Building
Platforms

Picture by mystuart


Слайд 19Additionally, the IoT has the potential to help businesses in a

number of ways…

Cost savings
Increased process efficiency by identifying problem areas
Better insight into the physical environment
Improved customer experience and service
Greater transparency and control over assets


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…but also raises a host of new problems to be solved
Privacy

and security
Data integration
Standards
Authentication and identity management
Device management
Scalability
Powering devices

Слайд 21Today, enterprises primarily deploy IoT solutions to save money
Source: “The Internet

of Things Ecosystem: Unlocking the Business Value of Connected Devices”, Deloitte

Слайд 22Growth in venture funding has sustained in IoT over the last

four years

Source: CB Insights


Слайд 23~70% of IoT funding rounds from 2011-2013 were related to wearable

technology


Source: CB Insights




Слайд 24Notable IoT companies have received significant venture capital funding
$205M total funding
$93M

total funding

$65M total funding

$144M total funding
$3.2B valuation (at acquisition)


Слайд 25Accelerators and incubators are also cropping up to help start new

IoT companies

Слайд 26IoT company exits have grown ~36% YoY since 2010
Source: CB Insights


Слайд 27Notable exits
$200M
$100M
$2B
$3.2B
$555M
$175M
$170M
$112M
$107M
~$500M IPO
$780M


Слайд 28Strategic interest in IoT ranges from traditional software companies to hardware

companies looking to broaden their reach, and serves as partnership opportunities for IoT companies

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