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A people-centred approach to the Internet of Things Abby Margolis, Claro Partners презентация
Содержание
- 1. A people-centred approach to the Internet of Things Abby Margolis, Claro Partners
- 2. Claro Partners Navigating disruptive shifts
- 3. > start with the person
- 4. IoT is technically about the interaction between Internet, things and data
- 5. IoT is technically about the interaction between
- 6. We developed our perspective by interviewing experts and thought leaders;
- 7. IoT Creators;
- 8. Lead Users;
- 9. and by mapping out the business landscape of value propositions Username: iminds Password: theconference
- 10. Key insights IoT business landscape
- 11. The IoT will not be owned and ruled by one player
- 12. Technology and control dominate the landscape
- 13. The IoT is still nascent
- 14. Majority of new innovation is from startups and experimenters
- 15. Five principles to take a fresh approach to designing for the IoT
- 16. Five principles to take a fresh approach
- 17. Start with the people, not the technology
- 19. Enable people to do new things
- 20. 02
- 21. Identify unmet functional and emotional needs What can we deliver beyond control?
- 22. 03
- 23. Look to collaborate with others Unlike the
- 24. 04
- 25. Design and enable the whole user experience
- 26. 05
- 27. Five principles to take a fresh approach
- 28. Claro’s IoT Bootcamp brings together designers, developers,
- 29. Claro’s Guide to succeeding in the Internet
- 30. If you are further along consider applying
- 31. Thank you! Abby Margolis| Research Director abby.margolis@claropartners.com @abbymargolis
Слайд 5IoT is technically about the interaction between Internet, things and data
To create new value
for people and business:
Capabilities
Services
Experiences
Business models
Слайд 9and by mapping out the business landscape of value propositions
Username: iminds
Password:
Слайд 16Five principles to take a fresh approach to designing for the
Start with the people, not the technology
Enable people to do new things
Identify unmet functional and emotional needs
Look to collaborate with others
Design and enable the whole user experience
Слайд 17Start with the people, not the technology Think about solving people’s real
Слайд 19Enable people to do new things Value of the IoT comes
Peers and other devices
Other service providers
Retailers
Brands
Brand provides services
Retailer provides services (camera rented)
Other appropriate services
Connects with other users
Prints photos remotely
Sends photos to friends
Слайд 23Look to collaborate with others Unlike the PC industry, IoT services and
Слайд 27Five principles to take a fresh approach to designing for the
Start with the people, not the technology
Enable people to do new things
Identify unmet functional and emotional needs
Look to collaborate with others
Design and enable the whole user experience
Слайд 28Claro’s IoT Bootcamp brings together designers, developers, makers and strategists to
Want to explore more?
Слайд 29Claro’s Guide to succeeding in the Internet of Things is a
Want to explore more?
Слайд 30If you are further along consider applying to be part of
Applications close November 23rd.
Want to explore more?
