CAN’T TEACH
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THINGS YOU JUST CAN’T TEACH презентация
Содержание
- 1. THINGS YOU JUST CAN’T TEACH
- 2. DIGITAL MARKETING CAN BE LOVE AT FIRST BITE
- 3. WHY NOT LET THEM TASTE THE REAL THING? (We spend too much time on substitutes)
- 4. 2014 BASEBALL SEASON 28,440
- 5. WHAT IS THIS? WOW I DID THAT! LET’S TAKE STUDENTS FROM TO
- 6. THE SOLUTION = OWNERSHIP Websites Communities Microsites
- 7. IDEAS (In order of ease)
- 8. WRITE FOR BUZZFEED (or LinkedIn or Medium)
- 9. BLOG ABOUT (AND INVOLVE) BRANDS Promotion and
- 10. CREATE DIGITAL CONTENT FOR COMPANIES Students learn
- 11. TEST-LAUNCH A COMPANY OR WEBSITE Branding, Test
- 12. CREATE ADS FOR AFFILIATE PROGRAMS Students partner
- 13. MICROSITES AND AFFILIATE SITES Students get complete
- 14. TIPS ON GRADING EXPERIENTIAL ASSIGNMENTS Reward students
- 15. WE NEED TO SPEAK FROM EXPERIENCE Websites
- 19. Re TO LEARN MARKETING
- 20. TOOLS MENTIONED IN THIS PRESENTATION Free year
DIGITAL MARKETING CAN BE LOVE AT FIRST BITE
Слайд 1DELIVERING FORMATIVE DIGITAL MARKETING COURSE EXPERIENCES THROUGH EXPERIENCES
SCOTT COWLEY
@scottcowley
scott.cowley@asu.edu
SCOTT COWLEY
THINGS YOU
JUST
CAN’T TEACH
CAN’T TEACH
Слайд 4
2014 BASEBALL SEASON
28,440 Hit Singles
69 Grand Slams
Are we happy to
keep students locked in the batting cage?
Слайд 6THE SOLUTION = OWNERSHIP
Websites
Communities
Microsites
Blogs
eCommerce
Affiliate sites
Facebook page
Twitter account
Google+ community
Instagram
LinkedIn group
Content
Blog posts
Banner ads
Landing
pages
Infographics
Presentations
Video
Infographics
Presentations
Video
Слайд 8WRITE FOR BUZZFEED (or LinkedIn or Medium)
Students experience the challenges of
content creation,
outreach, and promotion. The analytics dashboard is superb.
outreach, and promotion. The analytics dashboard is superb.
Segmentation and Promotion
Слайд 9BLOG ABOUT (AND INVOLVE) BRANDS
Promotion and Partnerships
Stellenbosch University students kept a
class blog about
brand marketing. One team partnered with Jagermeister,
which provided a cooler for the students to give away.
brand marketing. One team partnered with Jagermeister,
which provided a cooler for the students to give away.
Слайд 10CREATE DIGITAL CONTENT FOR COMPANIES
Students learn about brand alignment by blogging
for
and working with a brand. Infographic also required.
and working with a brand. Infographic also required.
Promotion and Distribution
Слайд 11TEST-LAUNCH A COMPANY OR WEBSITE
Branding, Test Marketing, Promotion, and CRM
Students get
pre-launch product experience by creating a
landing page on a new domain, collecting email addresses.
landing page on a new domain, collecting email addresses.
Слайд 12CREATE ADS FOR AFFILIATE PROGRAMS
Students partner with brands to design banner
ads
for their online affiliate programs. Great intro to design.
for their online affiliate programs. Great intro to design.
Advertising and Branding
Слайд 13MICROSITES AND AFFILIATE SITES
Students get complete web marketing experience through
creation and
promotion. Best for a full-semester project.
Full-scale Marketing
DoIHaveEbola.com
Слайд 14TIPS ON GRADING EXPERIENTIAL ASSIGNMENTS
Reward students for time/participation and performance
Make “content
vetting” part of the requirements
Put emphasis on generalizable fundamentals (brand alignment, market segmentation, product development, strategic planning and execution, use of analytics)
Adopt a holistic rubric for anything subjective (sometimes point removal is easier to do than point allotment)
Put emphasis on generalizable fundamentals (brand alignment, market segmentation, product development, strategic planning and execution, use of analytics)
Adopt a holistic rubric for anything subjective (sometimes point removal is easier to do than point allotment)
Слайд 15WE NEED TO SPEAK FROM EXPERIENCE
Websites
Communities
Microsites
Blogs
eCommerce
Affiliate sites
Facebook page
Twitter account
Google+ community
Instagram
LinkedIn group
Content
Blog
posts
Banner ads
Landing pages
Infographics
Presentations
Video
Banner ads
Landing pages
Infographics
Presentations
Video
What have you created lately?
Слайд 19
Re
TO LEARN MARKETING
TO LOVE MARKETING
THEY MUST
EXPERIENCE MARKETING
scott.cowley@asu.edu
scottcowley.com
Слайд 20TOOLS MENTIONED IN THIS PRESENTATION
Free year of hosting for students:
http://www.westhost.com/edu
Domain names
for 99 cents (1 yr):
http://www.1and1.com
http://www.1and1.com
Attribution-free stock photos:
http://www.pixabay.com
Free multi-purpose design tool:
http://www.canva.com
Content sharing analysis/stats:
http://www.buzzsumo.com
Directory of affiliate programs:
http://www.cj.com
Content platform with analytics:
http://www.buzzfeed.com/community
Twitter influencer identification:
http://www.followerwonk.com
Free website/blog platform:
http://www.wordpress.org
Pre-launch e-mail collection platform:
http://www.launchrock.com
Corporate blog directory
http://www.alltop.com
