SENSING THE FUTURE OF TECHNOLOGY презентация

at the 2015 Consumer Electronic Show in Las Vegas, US.

Here are the top five areas that we believe will impact media communications globally
this year going forward.

TECH & MEDIA TRENDS: 2015

#1
CUSTOM CONNECTIVITY AND CREATIVITY

#3
ALTERNATE AND ENHANCED REALITIES

#5
NEW MOBILITY

#2
RESPONSIVE ENVIRONMENTS

#4
CONTENT IS CURRENCY

devices (watches, glasses, appliances) that let you access and manage your own personal ecosystem of content

3D printers that let you design your own food, clothing, products, style and identity

real behavioral data to inform decision making. Consumers can access, manage their data (life tracking) to monitor and improve their lives

Creative opportunities for co-creation, customization of products and services, and brand collaboration (i.e. fashion+tech)

PERSONALIZED &
CONTEXTUAL

The next media frontier is wearables and the Internet of Things; Marketers must balance privacy with content/messaging relevancy, and format

that respond to movement, sound, touch, temperature and more

movements, audio, temperature, time and light.
Personalizes accordingly

Sound blends into light and into video to seamlessly create ambient experiences for personal and group styles/moods

#2
RESPONSIVE ENVIRONMENTS
MARKETING IMPLICATIONS

PERSONAL ECOSYSTEM

Meaningful data to develop new products + services that help people build smarter homes, smarter retail spaces, smarter travel, etc.

experiences

Virtual reality is a fully 360º immersive view of an alternate world

Augmented reality is an added layer of relevant content but doesn’t replace the real world that you are experiencing

house, car)

Activate traditional media, events
and products within augmented reality and gestural control

Immersive storytelling of visual, audio, gestural
Live training

MEDIA
ACTIVATION

PRODUCT
CONSIDERATION

LIVING
STORIES

#3
ALTERNATE & ENHANCED REALITIES
MARKETING IMPLICATIONS

Higher fidelity forms, 3-D, 4k, live streaming, user-created, and across multiple platforms

on any platform or device.
Smart TVs and universal OS

Beyond hardware, quality content delivers added value.
Shared partnerships and owned media should be leveraged

More affordable, accessible ways of developing and distributing high quality content; new models of working, new talents

BRAND
DIFFERENTIATION

CHOICE IS
VALUE

CREATIVE
DEMOCRATIZATION

#4
CONTENT IS CURRENCY
MARKETING IMPLICATIONS

new business models

Drones, electric scooters, autonomous cars, robotic helpers and automatic bikes.

Commercial drones are set to build highways in the sky.

people on-the-go through video, gps notifications, sponsored routes, targeted coupons/offers, digital signage, mobile commerce

Automated services in home, at store, in office create opportunities for brand support and relevant content

Capture images of places and things beyond the realm of the ordinary.
Provide unique images and stories from around the world.
Remote delivery mechanism

#5
NEW MOBILITY
MARKETING IMPLICATIONS

STRATEGY DIRECTOR
daniel.rodrigo@havasmg.com
@danielrodrigo

THANK YOU