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Creativity is not just for photocalls презентация
Содержание
- 1. Creativity is not just for photocalls
- 2. «Well, the first thing I would do
- 3. Creativity as a strategic tool «Strategy is
- 4. Strategy as an indicator of organizational value
- 5. ~Strategy map~ Company philosophy (vision) Mission statement Objectives Behaviours
- 6. CREATIVITY AS A TACTICAL TOOL: 24 PRACTICAL EXAMPLES
- 7. Creativity with photocalls
- 8. Creativity through identifying allies The LDC signs
- 9. Creativity in corporate hospitality The local rugby club is able to generate additional funding.
- 10. Creativity in the use of media
- 11. Creativity in boring appointment stories On
- 12. Creativity with an anniversary For Trinity and
- 13. Creative use of a negative opportunity «Freddie Starr ate my hamster»
- 14. Creativity by improving a news release without
- 15. Creative opportunities in parliamentary lobbying Structuring
«Well, the first thing I would do is cut the grass outside your offices»
Robert Davy A strategic tool A tactical tool Creativity
Слайд 2«Well, the first thing I would do is cut the grass
outside your offices»
Robert Davy
A strategic tool
A tactical tool
Creativity
Слайд 3Creativity as a strategic tool
«Strategy is the shortest line between two
points, identifying where you are, and where you want to be»
Слайд 4Strategy as an indicator of organizational value and
behaviour
Creativity as a strategic
tool exists as one of the values of the organization. If an organization can say explicitly that it is creative, then that is one of its values that it must then prove, by the way it treats people and the way it treats creativity.
Слайд 8Creativity through identifying allies
The LDC signs were given over to the
church’s appeal for a peppercorn rent, and were redesigned with a message supporting the appeal, but still including a reference to Leeds Development Corporation.
Слайд 9Creativity in corporate hospitality
The local rugby club is able to
generate additional funding.
Слайд 10Creativity in the use of media
«The answer was to stick
the manifestos on the back of toilet doors»
Слайд 11Creativity in boring appointment stories
On one occasion a partner with
an interest in horse racing had his photo taken wearing a jaunty titfer and holding both his winnings and a copy of the Sporting Life.
Слайд 12Creativity with an anniversary
For Trinity and Burton Arcades – one of
the smallest shopping centres in Leeds – considerable added value was achieved in celebrating its 25th anniversary in 1998 by identifying a topical opportunity.
Слайд 14Creativity by improving a news release without
altering a word on it
Why
not change the format of the paper – or even make the release smell.
For example, if you are running an anti-smoking campaign, you can make the news release stink of tobacco smoke to highlight one of the negatives of cigarettes.
For example, if you are running an anti-smoking campaign, you can make the news release stink of tobacco smoke to highlight one of the negatives of cigarettes.
Слайд 15Creative opportunities in parliamentary lobbying
Structuring the event in this way
enabled good advance coverage, with interviews with the youngsters on receiving their invitations, and also national press and media coverage on the day.
