Creativity is not just for photocalls презентация

established venues, and this may not always be the most effective approach.

When creative practitioner Mark Borkowski sought a venue for launching
a promotion for the Action Man children’s toy, he used a multi-storey
car park. By suitably dressing the location up, he created a unique location
for a media launch party.

product with the crisp manufacturer’s well-established promotional campaign with former England footballer Gary Lineker → ‘Salt ‘n’ Lineker’

provide added value to the communication. What if none is available? Leeds-based Treats Ice Cream found a solution and used the media itself as the spokesperson.

a creative idea for generating media coverage for a travel company really stand out? One idea is to give your idea some form of legitimacy and technical validity. The Porter Novelli consultancy came up with the idea of an academic officially defining the ‘worst day of the year’, which appropriately arose during the time its client Sky Travel wanted to raise its profile for holiday bookings.

The campaign fulfilled its objectives of creating a voice for Sky Travel
during this key booking time and raising the company’s profile above its
competitors.

year~

Porter Novelli’s idea of ‘the worst day of the year’ also provided a piggy-back opportunity for Andy Green’s creativity consultancy creativity@work; he quickly responded with a further news story response using the angle ‘you can avoid being depressed on this day by being creative’, and obtained extensive coverage.

Lisa Domnysheva

in Kendal in the English Lake District, a small piece of Kendal mint cake was attached to the news release as a way of adding distinction to the new season’s launch mailing.

It was the
release that had the Kendal mint cake attached to it

cricket team seemed to be facing yet another humiliation against the touring Australians, the consultancy identified a potential opportunity.

would-be Hoegaarden drinkers during the summer with people using the space to relax and unwind at lunchtime and after work.

player Jimmy White to change his name by deed poll to Jimmy Brown.