LG.com 4.0 Roll-Out. About LG - GP презентация

Our Brand

Enhancing your life with LG's products comes with great values, benefits, promise and personality.

Design

Our design philosophy boils down to four basic elements: Concept, Style, Interface and Finish.

Careers

LG Electronics allows you to realize your dreams and offers the "Right People" great opportunities for growth.

Press & Media

View PR films and ads, read press releases, download information, and get in touch with one of LG's Media Contacts.

Overview
LG`s innovative technologies, unique products, and cutting-edge designs are an investment in the future.
With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year.

Home Appliance & Air Solution

Refrigerators, Washing machines, Dishwashers, Cooking appliances, Vacuum cleaners, Built-in appliances, Air conditioners, Air purifiers, Dehumidifiers.

Vehicle Components

In-Vehicle Infotainment, HVAC & Motor, Vehicle Engineering

Mobile Communications

G Series, Vu: Series, F Series, L SeriesⅡ

2015 LG
Electronics Presentation

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1

Overview
LG`s innovative technologies, unique products, and cutting-edge designs are an investment in the future.
With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year.

** No Changes in Translation

Order of ‘Home Appliance & Air Solution’, ‘Mobile Communications’ section has changed

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LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs.

LG Electronics has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company.

2010 - Present

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Launches shutter-glasses 3D TVs

First in the world to market 84-inch ULTRA HD TV

Introduces HomeChat

2014 Introduces world’s first 4K OLED TV and webOS smart TV, Introduces the G3 smartphone with Quad HD display

History
The history of LG Electronics has always been surrounded by the company's desire to create a happier, better life.
Pioneering in technology through LG`s innovative start and continuous growth, LG is becoming a faster and smarter global brand of the future.

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2000 - 2009

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Takes the lead in US drum washing market

Develops world`s first LTE mobile modem chip

2009 Becomes the second-largest LCD TV brand worldwide

History
The history of LG Electronics has always been surrounded by the company's desire to create a happier, better life.
Pioneering in technology through LG`s innovative start and continuous growth, LG is becoming a faster and smarter global brand of the future.

LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs.

LG Electronics has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company.

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1970 - 1999

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Achieves USD 100 Million in exports

Establishes first overseas production base in the US

Rebrands company as LG Electronics

1999 Enters joint venture to develop LCD panels

History
The history of LG Electronics has always been surrounded by the company's desire to create a happier, better life.
Pioneering in technology through LG`s innovative start and continuous growth, LG is becoming a faster and smarter global brand of the future.

LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs.

LG Electronics has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company.

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1958 - 1969

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Establishes Gold Star (Now LG Electronics)

Produces Korea`s first radio

Produces Korea`s first refrigerator

1966 Produces Korea`s first TV

History
The history of LG Electronics has always been surrounded by the company's desire to create a happier, better life.
Pioneering in technology through LG`s innovative start and continuous growth, LG is becoming a faster and smarter global brand of the future.

LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs.

LG Electronics has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company.

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LG Way
"Jeong-do Management" is LG's unique application of ethics.
LG will succeed through fair management practices and constantly develop our business skills.

Vision
LG’s vision is to become the market leading company with broad market recognition

Conduct
LG will succeed through the constant development of capability based in ethical management

Management Philosophy
Basic management philosophies that insure LG will accomplish its business activity goa

Code of Ethics
It is the intention of LG, as set forth in the management charter, to spread the management philosophies of "creating value for customers" and "respect based management" allowing for more responsible and open management. LG continues to develop as the global leading company through seeking greater public benefits founded in cooperation, mutual trust, and respect for the free market economy. For this reason all LG employees promise to act uprightly and make value judgments in accordance with the code of ethics.

Compliance Code of Conduct
LG Electronics is committed to "winning by the rules". We regard sound and transparent management practices as the foundation to achieving individual success and global competitiveness. Throughout our global operations, LG Electronics pledges to comply with local laws and regulations, compete fairly, and uphold the highest standards of business conduct. The LG Electronics Compliance Code of Conduct sets forth clear standards for legal and regulatory compliance all employees should live by in order to realize the principles provided in the LG Code of Ethics.

Jeong-Do Management
LG Electronics 'Jeong-do Management' embodies our high ethical standards and doing business in a transparent and honest manner.

Jun-Ho Cho
President & CEO,
Mobile Communication Company

Woo-Jong Lee
President & CEO,
Vehicle Components Company

Do-Hyun Jung
President & CFO,
LG Electronics

Our Leaders

Executives
Meet the people that help make LG a global leader and technology innovator in consumer electronics, home appliances and mobile communications.

Seong-Jin Jo
President & CEO,
Home Appliance & Air Solution
Company

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Global Operations
LG Electronics plays an active role in world markets with its assertive global business policy. As a result, LG Electronics controls 119 local subsidiaries worldwide, with roughly 83,000 executives and employees.

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Global, Tomorrow, Energy, Humanity and Technology are the pillars that this corporation is founded on; with the capital letters L and G positioned inside a circle to center our ideals above all else, humanity. The symbol mark stands for our resolve to establish a lasting relationship with, and to achieve the highest satisfaction for our customers. 

Note: The Symbol Mark may not be used alone.

Brand Identity
LG is the brand that is Delightfully Smart. "Life's Good" slogan, and futuristic logo are a great representation of what we stand for.

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The letters "L" and "G" in a circle symbolize the world, future, youth, humanity, and technology. Our philosophy is based on Humanity. Also, it represents LG's efforts to keep close relationships with our customers around the world. The symbol mark consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color. Red, the main color, represents our friendliness, and also gives a strong impression of LG's commitment to deliver the best. Therefore, the shape or the color of this symbol mark must never be changed.  We have two versions of our logo: Corporate Logo and 3D Logo.  The updated 3D Logo retains the heritage and equity of the Corporate Logo, while aligning with our new positioning. It was redrawn to strengthen the visual impact of our symbol mark and help communicate our attributes.

Applicable Items : - Advertising  (Print, Online,
TV and Outdoor) - Websites and microsites - Promotional literature    (Leaflet, Brochures, etc.) - Packaging - Retail signs and POPs - Shopping bags - Service vehicle

3D LOGO

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Applicable Items : - Stationery(Business card,
Letterhead, Envelope) - Office templates
(Fax, Memo) - Awards - ID badges - Corporate signs

CORPORATE LOGO

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