Conflict, power and politics. (Chapter 13) презентация

Thomson Learning © 2004 13- Marketing – Manufacturing Areas of Potential Goal Conflict Sources: Based on Benson S. Shapiro, “Can Marketing and Manufacturing Coexist?” Harvard Business Review 55 (September-October 1977):

Слайд 1Thomson Learning
© 2004
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Chapter Thirteen
Conflict, Power and Politics


Слайд 2Thomson Learning
© 2004
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Marketing – Manufacturing Areas of Potential Goal Conflict
Sources: Based

on Benson S. Shapiro, “Can Marketing and Manufacturing
Coexist?” Harvard Business Review 55 (September-October 1977): 104-14;
and Victoria L. Crittenden, Lorraine R. Gardiner, and Antonie Stam,
“Reducing Conflict Between Marketing and Manufacturing,”
Industrial Marketing Management 22 (1993): 299-309.

Слайд 3Thomson Learning
© 2004
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Sources of Conflict and Use of Rational vs. Political

Model

Sources of
Potential
Inter-group
Conflict



Goal
Incompatibility

Differentiation

Task
Interdependence

Limited
Resources



Слайд 4Thomson Learning
© 2004
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Individual vs. Organizational Power
Legitimate power
Reward power
Coercive power
Expert power
Referent power


Слайд 5Thomson Learning
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Power vs. Authority
POWER
Ability to influence others to bring about

desired outcomes
AUTHORITY
Flows down the vertical hierarchy
Prescribed by the formal hierarchy
Vested in the position held

Слайд 6Thomson Learning
© 2004
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Vertical Sources of Power
Formal Position
Resources
Control of Decision Premises and

Information
Network Centrality
People Alliances

Слайд 7Thomson Learning
© 2004
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Horizontal Sources of Power
High
Power
Low
Power
Source: Charles Perrow, “Departmental Power and

Perspective
in Industrial Firms,” in Mayer N. Zald, ed., Power in Organizations
(Nashville, Tenn.: Vanderbilt University Press, 1970), 64.

Слайд 8Thomson Learning
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Strategic Contingencies That Influence Horizontal Power Among Departments
Dependency
Financial Resources
Centrality
Nonsubstitutability
Coping

with Uncertainty

Department Power


Слайд 9Thomson Learning
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Power and Political Tactics in Organizations


Слайд 10Thomson Learning
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Win-Win Strategy
Define the conflict as a mutual problem
Pursue joint

outcomes
Find creative agreements that satisfy both groups
Use open, honest, and accurate communication
Avoid threats
Communicate flexibility

Win-Lose Strategy
Define the conflict as a win-lose situation
Pursue self outcomes
Force other group into submission
Use deceitful, inaccurate communication
Use threats
Communicate rigidity

Negotiating Strategies

Source: Adapted from David W. Johnson and Frank P. Johnson,
Joining Together: Group Theory and Group Skills (Englewood Cliffs,
N. J.: Prentice-Hall, 1975), 182-83.


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