Loyalty With Data.
- Главная
- Разное
- Дизайн
- Бизнес и предпринимательство
- Аналитика
- Образование
- Развлечения
- Красота и здоровье
- Финансы
- Государство
- Путешествия
- Спорт
- Недвижимость
- Армия
- Графика
- Культурология
- Еда и кулинария
- Лингвистика
- Английский язык
- Астрономия
- Алгебра
- Биология
- География
- Детские презентации
- Информатика
- История
- Литература
- Маркетинг
- Математика
- Медицина
- Менеджмент
- Музыка
- МХК
- Немецкий язык
- ОБЖ
- Обществознание
- Окружающий мир
- Педагогика
- Русский язык
- Технология
- Физика
- Философия
- Химия
- Шаблоны, картинки для презентаций
- Экология
- Экономика
- Юриспруденция
Winning at Retail. презентация
Содержание
- 1. Winning at Retail.
- 2. With rapidly evolving technology and shifts
- 3. Case Study. On a recent visit to
- 4. So what’s a mid-sized retailer to DO ?
- 5. Build a Foundation. Technology is not the
- 6. A Retail Story. Click hereClick here to see how Shopify POS enables retailers.
- 7. Data must be transformed into customer insights and followed up by action.
- 8. BE Curious. To Win You Must
- 9. Let’s explore retail-proven ways to
- 10. Understand Your Seasonality Curves. 1
- 11. Data Driven Marketing Options: Email high value
- 12. 2 Leverage Complementary Products. 2 Product A
- 13. Marketing Opportunity! Data Driven Marketing Options:
- 14. Know how your customers shop.
- 15. Data driven marketing options: Vs. Gift
- 16. 4. Get Personal With Your Customers. 4 Parents Buy Retailer A Visit Kids Bike
- 17. Anticipate Your Customer’s Need. Parents Visit
- 18. Data Driven Marketing Options: Customer Need Personalized
- 19. These are just of a few ways
- 20. BE Curious. Remember, it’s how you use the data that counts!
- 21. “As marketers, it’s our job to be
- 22. Insert CTA Header This SlideShare is based
- 23. : @AviMizrahi_TO Follow me on Twitter!
- 24. Thank You.
With rapidly evolving technology and shifts in demographic preferences, many mid-sized retailers are missing opportunities to engage with their customers. Retail Is A Fast Moving Industry.
Слайд 2
With rapidly evolving technology and shifts in demographic preferences, many mid-sized
retailers are missing opportunities to engage with their customers.
Retail Is A Fast Moving Industry.
Слайд 3Case Study.
On a recent visit to a mid-sized Toronto retailer I
observed:
Poor information management. Retailer lacked integrated system to perform vital tasks and had no customer loyalty program.
No social media strategy. Facebook posts consisted of daily discount announcements, resulting in low engagement.
Outdated e-commerce site. The site looked like it had not been updated since 2001!
Poor information management. Retailer lacked integrated system to perform vital tasks and had no customer loyalty program.
No social media strategy. Facebook posts consisted of daily discount announcements, resulting in low engagement.
Outdated e-commerce site. The site looked like it had not been updated since 2001!
+ More.
Слайд 5Build a Foundation.
Technology is not the barrier it once was!
New POS
solutions enable data collection, analytics, customer information management, email marketing, e-commerce site creation and so much more.
Shopify POS: http://www.shopify.ca/pos
Слайд 10 Understand Your Seasonality Curves.
1
Two seasonal peaks appear on this
product’s annual sales curve.
Слайд 11Data Driven Marketing Options:
Email high value customers special offers or product
selection guides before peak season starts.
Second peak: can this seasonal curve be changed with a mid-season promotion?
Слайд 122 Leverage Complementary Products.
2
Product A
Complementary products enhance or are necessary to
use Product A.
Слайд 13Marketing Opportunity!
Data Driven Marketing Options:
Product A
4 Complementary Products In Another Part
Of The Store.
Analyzing baskets containing product A, revealed that 34% of customers were also purchasing four complementary products.
Слайд 14 Know how your customers shop.
3
What are the push and
pull behaviors? How do customers research your product? What is their price sensitivity? What is the problem they are trying to solve? Motivations?
Слайд 15Data driven marketing options:
Vs.
Gift Card
Dollar Off
Knowing customer preferences will shape how
you communicate with them.
Слайд 17
Anticipate Your Customer’s Need.
Parents
Visit
In 16-24 months, the child grows and needs
a bigger bike.
Parents may visit other stores.
Слайд 18Data Driven Marketing Options:
Customer Need
Personalized Marketing Offer.
Retailer A
Customer
If Retailer A anticipates
the customer need and sends personalized marketing offers, they are better positioned to build the relationship and earn the sale.
Слайд 19These are just of a few ways data can be used
to create customer driven marketing programs to increase sales and loyalty.
Слайд 21“As marketers, it’s our job to be curious about our customers.”
Avi
Mizrahi
Retail marketing, product, digital strategy | Helping companies launch customer focused sales growth programs.
Retail marketing, product, digital strategy | Helping companies launch customer focused sales growth programs.
Слайд 22Insert CTA Header
This SlideShare is based on a LinkedIn Post I
wrote. It includes many more examples. To read it, click here.
If you like the article, please give it a thumbs up and feel free to connect with me.
If you like the article, please give it a thumbs up and feel free to connect with me.
