Using Instagram & Pinterest to Expand Your Brand презентация

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Слайд 1Using Instagram & Pinterest to Expand Your Brand
Chisa D. Pennix-Brown, MBA




Слайд 2Welcome & Agenda
Please turn phones to silent or vibrate
Ask

questions
Facilitator & Introductions

Join the Email List at
http://eepurl.com/tq3Xj

Слайд 33 Choices to Make
Bootstrap it: Do it on your own
Export:

Let someone take over
Learn from an Expert & decide what you can delegate to someone else


Слайд 4
What is Instagram?
Instagram is a photo sharing application that allows you

to share pictures. 

200+
Million Users

37%
18-29 years old

68% Female
32% Male


Слайд 5Instagram Requirements
You need to have an iPhone
Android or Windows Phone to

Access and Download the Application.


Слайд 6Instagram Goals
1. Your Profile:

Photography & Visual Voice
2. Your Content: Decide on Themes
3.Your Audience:
How to Grow
4. Your Marketing:
Your End Game

Слайд 7Target Audience
Build an audience that allows you
increase brand awareness.
Engagement &

Find people that will
buy what you are selling.

Слайд 8Profile
Use all the space provided to create a unique ABOUT section

that provides insight into you & your brand.
Insert a URL that’s relevant!

Слайд 9Posting
Always write a description with your posts, AND use HASHTAGS!


2-3 POSTS PER DAY
1-5 HASHTAGS PER POST

Слайд 10
What to Post on Instagram?
Behind the Scenes
Selfies
Quotes
Memes
Videos
Daily Life
Scenery
Theme Days
Events



Слайд 11Products & Services
Show people what you do and how you do

it to increase engagement.
Partners, Employees, Experiences

Слайд 14
What is Pinterest?
Instagram is a photo sharing application that allows you

to share pictures. 

2.2 Million
Active Users

80% Women
20% Men

36% of Pins w. Prices Get More Likes


Слайд 15What to Pin?
Logos Your Graphics
Brand Symbols Your Photos


Announcements Things that relate
Events Things customers
might

like

Слайд 16Anatomy of a Good Pin
Clear Image
Concise Message
Hashtags/Keywords
Call to Action
Clickable Link


Share to Other Social Outlets

3

2

1

4

5

6


Слайд 17Hashtags in Pinterest
People use the hashtag symbol # before a relevant keyword

or phrase (no spaces) to categorize Pins.
Clicking on a hashtagged word in any message shows you all other Pins marked with that keyword.
Hashtags can occur anywhere in the Post.
They will show up on other social media outlets.

Слайд 18Create Pinterest Boards
Pinterest Boards allow you to categorize
the things that

you pin.


Слайд 19Pinterest tools
RaffleCopter.com

ViralTag.com

TailwindApp.com



Слайд 20Editorial Calendar for the Week /Month
Post Relevant Videos
Offer an

exclusive promotion
Give a behind-the-scenes look at your business
Create a series of helpful tips
Feature industry infographics
Use quotes & Daily Affirmations

Monday


Tuesday


Wednesday


Thursday


Friday


Sat/Sun

Week 1


Week 2


Week 3


Week 4

Special Color of the Month that is relevant to the business or trends


Слайд 21What is Your Show Up & Show Out! Moment?
Find this presentation

online at
www.SlideShare.net/LadyBizness


Please write a recommendation for me at Linkedin.com/in/LadyBiz


Please complete your evaluations

Thank you for having me!



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