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Using Instagram & Pinterest to Expand Your Brand презентация
Содержание
- 1. Using Instagram & Pinterest to Expand Your Brand
- 2. Welcome & Agenda Please turn phones
- 3. 3 Choices to Make Bootstrap it:
- 4. What is Instagram? Instagram is a
- 5. Instagram Requirements You need to have an
- 6. Instagram Goals 1. Your Profile:
- 7. Target Audience Build an audience that
- 8. Profile Use all the space provided to
- 9. Posting Always write a description with
- 10. What to Post on Instagram? Behind
- 11. Products & Services Show people what you
- 14. What is Pinterest? Instagram is a
- 15. What to Pin? Logos Your Graphics Brand Symbols
- 16. Anatomy of a Good Pin Clear Image
- 17. Hashtags in Pinterest People use the
- 18. Create Pinterest Boards Pinterest Boards allow you
- 19. Pinterest tools RaffleCopter.com ViralTag.com TailwindApp.com
- 20. Editorial Calendar for the Week /Month
- 21. What is Your Show Up &
Welcome & Agenda Please turn phones to silent or vibrate Ask questions Facilitator & Introductions Join the Email List at http://eepurl.com/tq3Xj
Слайд 2Welcome & Agenda
Please turn phones to silent or vibrate
Ask
questions
Facilitator & Introductions
Join the Email List at
http://eepurl.com/tq3Xj
Facilitator & Introductions
Join the Email List at
http://eepurl.com/tq3Xj
Слайд 33 Choices to Make
Bootstrap it: Do it on your own
Export:
Let someone take over
Learn from an Expert & decide what you can delegate to someone else
Learn from an Expert & decide what you can delegate to someone else
Слайд 4
What is Instagram?
Instagram is a photo sharing application that allows you
to share pictures.
200+
Million Users
37%
18-29 years old
68% Female
32% Male
Слайд 5Instagram Requirements
You need to have an iPhone
Android or Windows Phone to
Access and Download the Application.
Слайд 6Instagram Goals
1. Your Profile:
Photography & Visual Voice
2. Your Content: Decide on Themes
3.Your Audience:
How to Grow
4. Your Marketing:
Your End Game
2. Your Content: Decide on Themes
3.Your Audience:
How to Grow
4. Your Marketing:
Your End Game
Слайд 7Target Audience
Build an audience that allows you
increase brand awareness.
Engagement &
Find people that will
buy what you are selling.
buy what you are selling.
Слайд 8Profile
Use all the space provided to create a unique ABOUT section
that provides insight into you & your brand.
Insert a URL that’s relevant!
Insert a URL that’s relevant!
Слайд 9Posting
Always write a description with your posts, AND use HASHTAGS!
2-3 POSTS PER DAY
1-5 HASHTAGS PER POST
Слайд 10
What to Post on Instagram?
Behind the Scenes
Selfies
Quotes
Memes
Videos
Daily Life
Scenery
Theme Days
Events
Слайд 11Products & Services
Show people what you do and how you do
it to increase engagement.
Partners, Employees, Experiences
Partners, Employees, Experiences
Слайд 14
What is Pinterest?
Instagram is a photo sharing application that allows you
to share pictures.
2.2 Million
Active Users
80% Women
20% Men
36% of Pins w. Prices Get More Likes
Слайд 15What to Pin?
Logos Your Graphics
Brand Symbols Your Photos
Announcements Things that relate
Events Things customers
might
like
Слайд 16Anatomy of a Good Pin
Clear Image
Concise Message
Hashtags/Keywords
Call to Action
Clickable Link
Share to Other Social Outlets
3
2
1
4
5
6
Слайд 17Hashtags in Pinterest
People use the hashtag symbol # before a relevant keyword
or phrase (no spaces) to categorize Pins.
Clicking on a hashtagged word in any message shows you all other Pins marked with that keyword.
Hashtags can occur anywhere in the Post.
They will show up on other social media outlets.
Clicking on a hashtagged word in any message shows you all other Pins marked with that keyword.
Hashtags can occur anywhere in the Post.
They will show up on other social media outlets.
Слайд 20Editorial Calendar for the Week /Month
Post Relevant Videos
Offer an
exclusive promotion
Give a behind-the-scenes look at your business
Create a series of helpful tips
Feature industry infographics
Use quotes & Daily Affirmations
Give a behind-the-scenes look at your business
Create a series of helpful tips
Feature industry infographics
Use quotes & Daily Affirmations
Monday
Tuesday
Wednesday
Thursday
Friday
Sat/Sun
Week 1
Week 2
Week 3
Week 4
Special Color of the Month that is relevant to the business or trends
Слайд 21What is Your
Show Up & Show Out! Moment?
Find this presentation
online at
www.SlideShare.net/LadyBizness
Please write a recommendation for me at Linkedin.com/in/LadyBiz
Please complete your evaluations
Thank you for having me!
www.SlideShare.net/LadyBizness
Please write a recommendation for me at Linkedin.com/in/LadyBiz
Please complete your evaluations
Thank you for having me!
