Tips for Twitter IMPROVERS презентация

is Web 2.0.

It’s interactive, participatory, and about positioning yourself as part of a dialogue.

If you remember this rule, all the other rules in this guide can be broken.

already use Twitter. If you’re brand new to the
platform, read this introduction first.)

guideline…

Content

directly about
you / your work

*actually it’s more of a guideline…

A ReTweet?

A link to something useful?

A reply?

Content

may as well get started now.)

Content

may as well get started now.)

Imagine the people reading your Tweets are not just in your building, but on the train, in the supermarket queue, at conferences or events.

Twitter doesn’t have to be something people MAKE TIME for.

Content

professional – it works better when it’s both.

(Personally I think it works well when you major in professional and minor in personal…)

Tone

– but the tone is friendly and approachable.

Tone

would address your peers face-to-face (as opposed to in print).

Are you friendly, irreverent, sarcastic, enthusiastic, irascible? That’s probably how you should be on Twitter, too.

Tone

would address your peers face-to-face (as opposed to in print).

Are you friendly, irreverent, sarcastic, enthusiastic, irascible? That’s probably how you should be on Twitter, too.

(Just don’t be unpleasant, as the written word can have a bigger and longer-lasting impact than what is spoken.)

Tone

lose you opportunities.

Use your bio to give people a reason to engage with you. Use the URL space to link your blog. And whatever you do, don’t leave the picture as the default ‘Twitter egg’ – people associate this with spam accounts and switch off instantly.

Your Account

to follow back.

Although reciprocity is an important part of building a social network, don’t feel like you have to follow everyone who follows you. Above all Twitter has to be manageable and work FOR you.

reasons…
The mute button is your friend.

they’re not already in use before you make them public!

Your Account

sees your tweets
Free reign to be critical or otherwise controversial
Protection from the undesirable side of the internet
Numbers of followers are not an end in themselves – a larger network doesn’t always equate to a more valuable one

of your network so you may miss out on interacting with useful or interesting people
Prevents you from being ReTweeted, meaning you cannot reach additional audiences
Your tweets cannot be seen by people who don’t follow you, even if addressed directly at them with an @ reply

you have something to say, and don’t when you don’t.

bigger their network, the more they get out of Twitter.

Logistics

*Usually. But there’s no guarantee here!

easily accessible next time you click the search box.

Logistics

up a search on pertinent URLs (for example your project page or blog) so you can see whenever anyone tweets about your work.

Logistics

example, make lists of people who tweet about
Your discipline
Research in your area
Impact factors
Technology in HE
Higher Education in general
Local news
Global news
University news
Whatever is relevant to you

Logistics

online – choose the ones which give you information you can ACT on.

E.G. use http://tweetstats.com to check how often you’re replying and RTing, and WHEN you’re Tweeting…

Logistics

are actually online:

Logistics

twitter.com – something like Hootsuite may be useful as it allows you to view your timeline, mentions, direct messages, lists, searches etc, in real time, from one screen, and you can also manage other social media accounts here

Logistics

your business cards

on your PowerPoint presentations

on your name-badge at conferences

in your email signature

found at http://www.york.ac.uk/library/info-for/researchers/networked/
 

Follow the Library on Twitter:
@UoYLibrary  
 

Picture credits are on the next two slides.

MKH Marketing, at: http://www.flickr.com/photos/mkhmarketing/8477893426/sizes/l/in/photostream/

Birds in the sky by ,T.R.G, at:
https://www.flickr.com/photos/therealgrudge/4065114735/sizes/l/in/photostream/

Twitter bird in a cage by MKH Marketing, edited by us, original at:
http://www.flickr.com/photos/mkhmarketing/8481608368/sizes/l/in/photostream/

Graduation, by j.o.h.n walker, at:
https://www.flickr.com/photos/whatcouldgowrong/4608963722/sizes/l/in/photostream/

Smily fruit by *Light Painting*, at:
https://www.flickr.com/photos/helmuthess/9563262919/sizes/l/in/photostream/

Seminar room by Jonas_k, at:
https://www.flickr.com/photos/jonask/2311309574/sizes/l/in/photostream/

roof by The Year of Mud, at:
https://www.flickr.com/photos/smallape/2868726577/sizes/l

Homemade hashtag by Alexander Hugo TarTari, at:
https://www.flickr.com/photos/byhoogle/6879766189/sizes/l

Blue padlock by Aff, at:
http://www.flickr.com/photos/affers/8298047871/sizes/c/in/photostream/

Question-mark cufflinks by Oberazzi, at:
https://www.flickr.com/photos/oberazzi/318947345/sizes/z/in/photostream/

Smartphone by Xrajis_, at:
https://www.flickr.com/photos/xraijs/3474643866/sizes/l/in/photostream/



All Twitter icons, and the iPad icon, via www.iconfinder.com