Thoughts on Native Advertising презентация

channels
to attract and retain customers.

someone click on your banner ad...

not disrupt the user experience
to offer information that is somewhat helpful and similar to the other information on the site…
so that the content is engaged with at a higher rate than, say, a banner ad

kind of native advertising program.
66% of brands create their own content for native advertising programs (in most other cases, the publishers assist in creating the content for the brand).
The most popular forms of native advertising are sponsored blog posts (65%), sponsored articles (63%) and Facebook sponsored updates (56%).

Hexagram's State of Native Advertising report

now spend approximately 25 to 30 percent of their budget on content marketing initiatives.
There is a renewed passion in the advertising community around native. This "new advertising" (even though it's not new at all) has given hope to media buyers around the world that something can perform better than a banner ad.

together to pitch the business.
1.3 Social Lift (+3 for every 10)

“who play a big part in the pitch process for new business.”
Big Idea group–  The Big Idea group’s major responsibility is coming up with larger integrations  and initiatives– things that involve a big spend beyond just the post.  
In house designers – responsible for custom graphics and info graphics “to design into bigger integrations; and then they work with the product team to make those a reality.”
Photo team —  responsible for taking all the photos in house.
Plus one copyeditor  and one project mananager

Forbes

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Must Pass Current Editorial Guidelines

programs
Keep current editorial standards
Must integrate sales