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Thinking Outside of the Text Box: 6 Ways To Increase the Life of Your Content презентация
Содержание
- 2. “We’ve started using it in our
- 3. #SEJSummit #Searchmetrics 7 years of marketing
- 5. #SEJSummit #Searchmetrics What Happens to “Dead” Content? @wonderwall7
- 6. #SEJSummit #Searchmetrics @wonderwall7 Why You Should Think Outside The Text Box
- 8. #SEJSummit #Searchmetrics Social Media Images 87%
- 10. #SEJSummit #Searchmetrics SlideShare Written Content SlideShare
- 11. #SEJSummit #Searchmetrics Repurposing The
- 13. #SEJSummit #Searchmetrics Audio Transcription Mixing learning
- 15. #SEJSummit #Searchmetrics Podcasts, aka On-Demand
- 16. #SEJSummit #Searchmetrics Podcasts Invite experts on
- 18. #SEJSummit #Searchmetrics Over 78% of all
- 19. #SEJSummit #Searchmetrics VIDEO Publish FROM Video
- 20. #SEJSummit #Searchmetrics VIDEO Walmart has almost
- 22. #SEJSummit #Searchmetrics @wonderwall7 Content syndication can
- 23. #SEJSummit #Searchmetrics @wonderwall7 CONTENT SYNDICATION Take
- 25. #SEJSummit #Searchmetrics @wonderwall7 Let’s Use a
- 26. #SEJSummit #Searchmetrics @wonderwall7 Let’s Use a
- 27. #SEJSummit #Searchmetrics @wonderwall7 Think Outside The
- 28. #SEJSummit #Searchmetrics @wonderwall7 @wonderwall7 Linkedin/in/kelseychildress +KelseyJones
“We’ve started using it
in our social division.
Now Searchmetrics is more valuable than ever before.” Sebastian Wenzel, Webanalyticsbook You can
rely on it
Free 30-Day Trial
Слайд 2“We’ve started using it in our social division. Now Searchmetrics is
more valuable than ever before.”
Слайд 3
#SEJSummit
#Searchmetrics
7 years of marketing and PR experience
11 years of journalism and
editing experience
Responsible for SEJ’s entire content strategy to drive traffic & increase community engagement
Responsible for SEJ’s entire content strategy to drive traffic & increase community engagement
@wonderwall7
Слайд 8
#SEJSummit
#Searchmetrics
Social Media Images
87% of the most shared content posts on Facebook
are images*
Key Takeaways
Statistics
Quotes from cited experts or post author
Key Takeaways
Statistics
Quotes from cited experts or post author
*Source: http://www.socialmediaexaminer.com/photos-generate-engagement-research/
@wonderwall7
Слайд 10
#SEJSummit
#Searchmetrics
SlideShare Written Content
SlideShare has 159 million monthly pageviews
Dilute Your Content:
Summaries of main points
URL to white paper in description
@wonderwall7
Слайд 11
#SEJSummit
#Searchmetrics
Repurposing The Same Content
SurveyMonkey uses their own product, the survey platform,
to create & upload presentations, PDFs, and infographics
@wonderwall7
Слайд 13
#SEJSummit
#Searchmetrics
Audio Transcription
Mixing learning mediums up can increase attention span, according to
NPR*
Transcribe your content for more accessibility
Also consider transcribing video interviews and podcasts to text
Transcribe your content for more accessibility
Also consider transcribing video interviews and podcasts to text
@wonderwall7
*http://goo.gl/OBbuCe
Слайд 15
#SEJSummit
#Searchmetrics
Podcasts, aka
On-Demand Audio
We are the “Netflix generation”
Podcasts make up almost
26% of ALL AUDIO listened to on audio devices (car, phone, etc.)
@wonderwall7
Слайд 16
#SEJSummit
#Searchmetrics
Podcasts
Invite experts on your podcast to add insight to blog topics
Recap
white papers, studies, blog posts, etc.
*Source: http://www.edisonresearch.com/podcasting-bigger-think/
@wonderwall7
Слайд 18
#SEJSummit
#Searchmetrics
Over 78% of all U.S. internet users watch video. That’s almost
196 million viewers.
*Source: http://www.statista.com/topics/1137/online-video/
@wonderwall7
Слайд 19
#SEJSummit
#Searchmetrics
VIDEO
Publish FROM Video
Interviews that are turned into blog posts
On-Demand Audio Versions
Gifs
of interesting insight
Breaking Industry News
Breaking Industry News
NewEggTV has almost 398,000 subscribers and different bloggers as hosts
@wonderwall7
Слайд 20
#SEJSummit
#Searchmetrics
VIDEO
Walmart has almost 68,000
YouTube Subscribers
Publish TO Video
Discussions of long-form posts
Explaining
key topics
Turn long-form into a presentation
Turn long-form into a presentation
@wonderwall7
Слайд 22
#SEJSummit
#Searchmetrics
@wonderwall7
Content syndication can bring up to 180% more email subscribers, as
well as increased traffic and social media engagement.
http://searchenginewatch.com/sew/how-to/2345534/should-you-syndicate-your-blog-to-get-more-traffic-leads
Слайд 23
#SEJSummit
#Searchmetrics
@wonderwall7
CONTENT SYNDICATION
Take your content and repurpose on a bigger platform, like
Tumblr and partner sites, with proper redirects in place
Слайд 25
#SEJSummit
#Searchmetrics
@wonderwall7
Let’s Use a Real Example: Nike
Social media images and SlideShare with
running tips
Слайд 26
#SEJSummit
#Searchmetrics
@wonderwall7
Let’s Use a Real Example: Nike
Do audio and video interviews with
the runners
Give exclusive video content to bloggers for them to republish
Give exclusive video content to bloggers for them to republish
Слайд 27
#SEJSummit
#Searchmetrics
@wonderwall7
Think Outside The Text Box:
3 Takeaways
Convert written content into different formats
(or vice versa) to extend the life of your content
Publishing in different formats can increase user attention span and interest
Consider on-demand audio and partnering with other publishers to make your content go further
Publishing in different formats can increase user attention span and interest
Consider on-demand audio and partnering with other publishers to make your content go further
