The Ultimate Webinar Planning Guide презентация

tactics for B2B marketers.

2

12th out of 14 most-used tactics overall.

they take to put together.

to be a webinar champ.

date
Schedule a kick-off call
Select your support team to monitor attendee questions and technical issues

your registration page
Book a conference room
Schedule emails:
Invitation emails to targeted personas
Registration confirmation
2 Reminder emails (one week before, one hour before)
Thanks for attending (with recording link)
Sorry we missed you (with recording link)

webinar via social media & blog
Promote via free webinar listing sites, including:
Webinarlistings.com
Webinarhero.com
Webinarbase.com
Eventspan.com

via social media and blog
Send internal email to encourage promotion
Schedule a conference room

registrants and encourage them to have a hard phone line, a hard internet line and to print out a copy of the presentation in case their internet goes down (that way, they can still promote

1 hour before the webinar:

Remind your registrants again
Set up webinar room: hook up computers, paste a “webinar in session” sign on the door, etc

is industry norm)
Leads
Registration number
Write a follow-up blog post including answers to the most common questions that came up in the webinar
Use webinar recording for future blog post CTAs

webinar start time
Turn cell phones on silent
Keep cell phones (especially Blackberries) away from the call in line to prevent audible feedback
Join from a quiet place where you won’t be disturbed
Use phone controls to mute your line when not speaking to mitigate background noise

power source
Avoid wireless connections if possible
Print the deck in case web connection fails

be multiple templates. Keep the design consistent throughout the deck.

Image-heavy
Like any presentation, webinar decks should let the images tell the story. If you don’t give attendees something entertaining to look at, they’ll tune out.