The Social Disruption Index презентация

Social Starts Fund

new concepts
We follow the same approaches to evaluate, invest and build over and over
Markets reveal if they are ready for innovation
Innovation can be ahead of market readiness, so it’s not just technology; it’s behavior
Humans also create, follow patterns based on what they desire
We know what we want, act on it and show it via our data trails online
Predictive models can now help identify innovative concepts, market niches and human change agents at an earlier stage.
We need to look around the next corner to find the new edge for opportunity

the significance of human behavior, technology advances and investment decisions in the face of transformational change The Social Disruption Index

driven by social/mobile technology, that is transforming how we communicate in every part of life, both personally and in business.
This transformation is both destroying and creating businesses and business models; every industry is, or will be, affected
It is not a question of IF an industry will be disrupted, but WHEN.
The Social Disruption Index (SDI) measures relative disruption by industry segment.
The SDI measures and analyzes whether an industry is in a pre-disruptive state, currently being disrupted, in a post-disruptive state, or anywhere along that timeline (its "Disruption Stage").

for any given industry as an indication of its Disruption Stage, such as:
Start-Ups – how many, how big, how much momentum?
Start-ups reflect perceived opportunity
Investors – How much $ is flowing, at what stage
Investing is the arms race of innovation
Marketplace – How restless are customers, leaders; how are their habits driving change(or not)?
Has technology advance reshaped action or just rhetoric

critical to watch, learn and understand

define the conversation.

Advocates

2nd concentric circle of influence – where the top influencers interpret and share influencer information.

Enthusiasts

Like-minded people who unconsciously react to and shape markets based on what they find online or hear via friends/networks

all equal in response to technological disruption

the new connections among people and how information is disseminated
Some sectors naturally more prone to disruption than others.
The SDI will analyze multiple factors, some of which accelerate while others stall disruption, including:
Presence of new start-ups / delta of venture investment
Commodity vs. specialized nature of products or services
Relevance of higher information velocity
Legal and regulatory framework and barriers

start-ups
Best opportunity space: high disruption/few start-ups
Worst opportunity space: regulatory issues, many contenders
Can’t measure individual start-up success, but can measure comparative market potential
Where are start-ups most likely to penetrate next?

will shift
Power of consumers will rise as disruption deepens
Radical shifts in tactics as disruption takes hold
A new normal emerges in post-disruption

SDI before anyone else
Initial release by June 2015
Available to W2O clients & select investors
Summary data available to media
Post-release, 1 category deep dive each quarter
By end of 2015, release of broad quarterly cross-category disruption index