- @MatthewJBrown - SIC 2015
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The Long Play of Content Strategy презентация
Содержание
- 1. The Long Play of Content Strategy
- 2. Download this: bit.ly/LongPlayContent
- 3. My background SEO since 2003 Director
- 9. TFW you have to index BUZZFUDGE
- 10. The Platforms
- 11. Google
- 12. Content “advice” https://www.youtube.com/watch?v=y8s6Y4mx9Vw
- 13. RankBrain: Moar AI http://www.thesempost.com/rankbrain-everything-we-know-about-googles-ai-algorithm/
- 14. Facebook
- 15. Buffer details its traffic loss https://blog.bufferapp.com/lost-traffic
- 16. Only 3% of News Feed is ads http://www.socialbakers.com/blog/2467-socialbakers-finds-that-3-of-facebook-desktop-news-feed-is-promoted
- 17. Reach. It can go away. http://www.theawl.com/2015/10/just-one-more-step-back-there-perfect
- 18. Quick note: Read John Herrman The Content Wars: http://www.theawl.com/author/john-herrman
- 19. Next up for FB = Notify: http://www.theawl.com/2015/10/just-one-more-step-back-there-perfect
- 20. Next up for FB = Search: http://www.cnbc.com/2015/10/23/facebook-launches-search-feature-taking-swing-google-twitter.html
- 21. The Storm Flickr: MattysFlicks
- 22. 2.5 Million Blog Posts Daily Source: Worldometer/Technorati
- 24. Source: Content Marketing Institute
- 27. 10X Content http://bit.ly/10Xcontent
- 28. Is there one weird trick?
- 29. Credit Due: Cyrus and the Moz Audience Team
- 30. Ranking Factors
- 34. Web Developer’s Cheat Sheet
- 35. Whiteboard Friday
- 36. Less effective: Daily blog posts
- 37. Less effective: Beginner’s Guides
- 38. The challenge: ‘Things other than SEO’
- 39. But we’re in good hands?
- 40. Community is more than just tactics
- 41. They’re your channel experts
- 42. Content Goals
- 43. This is not a Content Goal
- 44. Neither is This
- 46. Loyalty
- 47. Build loyalty through return visits Source: Parse.ly
- 48. Source: Poynter 5X was Vulture’s magic number
- 49. Source: Chartbeat Content attributes that create loyalty
- 50. Content types that create loyalty http://bit.ly/1d4kZfs Source: The Dutch Linkbuilder
- 51. Reality Check: It can take 12-17 months Source: Content Marketing Institute
- 52. Source: Hubspot
- 53. Across Moz Customers: Content Creation Drops After Month One.
- 54. Don’t play the short game!
Download this:
bit.ly/LongPlayContent
Слайд 13RankBrain: Moar AI
http://www.thesempost.com/rankbrain-everything-we-know-about-googles-ai-algorithm/
Слайд 16Only 3% of News Feed is ads
http://www.socialbakers.com/blog/2467-socialbakers-finds-that-3-of-facebook-desktop-news-feed-is-promoted
Слайд 20Next up for FB = Search:
http://www.cnbc.com/2015/10/23/facebook-launches-search-feature-taking-swing-google-twitter.html
