The legendary Italian brand Moschino презентация

that can be called classico con twist - «classic with a gag." The brand was founded in 1983 by a talented and witty designer Franco Moschino, get their extraordinary deeds nickname "The Great troublemaker", "anti-hero mode" and "clown couture" from those who did not like him.

Moschino sunglasses 2011

1950 in the suburbs of Milan, c childhood dream of becoming an artist, so he entered the Milan Academy of Fine Arts. He liked to draw models of clothes, so in his student years he worked as an illustrator in various fashion magazines. Works by young artists like Gianni Versace, who invited him to his fashion house. At Versace, Franco worked as a designer for 11 years, learning the ins and outs of the profession. In 1983, Franco Moschino decided to create its own brand of clothing.

Cheap and Chic ​​and Moschino Jeans, which brought him fame. Moschino was convinced that beautiful - rich does not mean: it was like street fashion, not stiff world of "Haute Couture". As if in mockery, he created his jacket on the back of which sported the words "Dear jacket" and T-shirt with print in the form of spots - "stain caviar!" These labels today - not uncommon - especially in resort towns, where there is a beach fashion: they carry information about the owner in a joking manner. Then it was new, unusual, and for someone - even indecent.

However, undeniable beauty and quality of products Moschino brand, combined with the unusual, to reject the routine and boredom, did their job - it has become popular among all strata of the population, regardless of age. Under this mark's, men's and children's clothing, shoes, handbags, accessories, perfume, watches, all products - just excellent quality.

Rossella Jardini - companion and beloved wife of Franco. After the death of Franco Moschino she headed the fashion house, becoming its creative director. She managed to save a unique, unusual style inherent brand Moschino: collection of recognizable, easy to discern in the background of other brands as if they were created by the founder.
In the 90 years it was established perfume and cosmetics brand line. By perfume bottle The Cheap and Chic by Moschino annexed humorous instructions for use: "One bottle of perfume, a pinch of charm bar is unavailable, a handful of madness, laughter and love to taste ... Apply fragrance on your neck, wrist, neck, nose tip, and then the cold sea walk past you are interested in men are not noticing it. We recommend to bring a man to the boil slowly. But if you have little time, we can expedite the process by using provocative views and fleeting phrases. Do not spray in the vicinity of Cheap and Chic excessively hot bodies! It is not safe! Moschino is not responsible for the misuse of flavor. " This statement - in the spirit of the designer, who wanted to make the world a merry fashion: fashion models in his shows could go "back to front", and the audience - to throw tomatoes in the models that they are not liked.

in 3500 multi-brand stores in various cities of the world: this brand is still a favorite! The new collection of the brand, as always, great! Summer of 2011, in the opinion of Moschino, was to be in peas, small cells and large stripes, and smart cowboy hats - a must! In the fall of 2011 and winter of 2012 urgently needs to try on uniforms and caps: very nice!

The brand Moschino - a symbol of good taste, high quality products and a positive attitude to life!

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