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The Future of SEO Search Optimization in 2016 презентация
Содержание
- 1. The Future of SEO Search Optimization in 2016
- 2. Semantic Search Natural Language User Interaction Signals
- 3. Semantic Search 1
- 4. We’ve been working on an intelligent model...
- 12. website copyright copyright text website footer examples
- 13. website copyright copyright text website footer examples
- 16. Find the words and phrases that are
- 17. Digital Assistants, Natural Language 2
- 23. Use sentences that include the complete meaning
- 24. Improve User Interaction Signals 3
- 26. The Time on Page / Ranking Correlation
- 27. The Time on Page / Ranking Correlation
- 29. Format for Scanners Add Multiple Images Add
- 31. Header and Subheaders Bullet Lists and Numbered
- 32. source: How Little to Users Read? NN
- 33. source: 2015 Blogger Survey What Media are Bloggers Adding?
- 34. Build a Network of Content Creators 4
- 35. links are credibility
- 36. more links = more credibility
- 37. links from credible sites = much more credibility
- 38. Source: MOZ Search Ranking Factors 2015 Correlation between links and rankings
- 39. Everything in marketing is based on relationships.
- 40. lead
- 41. lead traffic conversions
- 42. lead traffic conversions rank
- 43. lead traffic conversions rank content links
- 44. lead traffic conversions rank content content relationships links
- 45. There are two kinds of people on
- 46. Journalists Authors Podcasters Academic Researchers Event Producers
- 47. Two Types of Social Media Content Promotion
- 48. YOUR SITE OTHER SITES WHERE to publish
- 49. WHO does the writing CREATED BY YOU CO-CREATED WITH INFLUENCERS
- 50. Content = 2 Links = 0 Friends
- 51. (better links + real connections) Content
- 52. Nice blog, but… This is what great content marketing looks like. Round four...
- 53. Listen, Say Hello, Add to List Weekly
- 54. Office Hours source: YouCanBook.Me
- 55. Content Marketing Mastermind 59 minutes on Skype,
- 57. Quote and Mention Contributor Quote Roundup Posts
- 59. Publish the Best Piece of Content on the Topic 5
- 60. Google’s Search Quality Guidelines! source: Search Quality Evaluator Guidelines
- 61. Content is “Front and Center” EAT: Expert,
- 62. “Is the content is at the top
- 63. "Can you trust the source of this
- 64. “Does the content succeed at meeting the
- 65. Make the best page on the Internet for your topic. Be the best answer.
- 66. These might help... http://bit.ly/orbitfutureSEO http://bitly.com/contentchem
- 67. Thank you! Andy Crestodina Strategic Director | @crestodina #SEMrushLive
Semantic Search Natural Language User Interaction Signals Build Your Network Quality Rater Guidelines Future Proof your Search Rankings
Слайд 1The Future of SEO
Search Optimization in 2016
Andy Crestodina
Strategic Director
| @crestodina
Слайд 2Semantic Search
Natural Language
User Interaction Signals
Build Your Network
Quality Rater Guidelines
Future Proof your
Search Rankings
Слайд 4We’ve been working on an intelligent model... that understands real-world entities and
their
relationships to one another:
things, not strings.
Amit Singhal
Google
Слайд 12website copyright copyright text
website footer examples
header and footer
website footer definition
at the
bottom of the page
designing a website footer
fat footer
guidelines
standards
best practices
designing a website footer
fat footer
guidelines
standards
best practices
Semantically linked to “footer design”
usability
content
ideas
inspiration
links SEO
sitemap
social media
navigation
purpose of
responsive
template
Слайд 13website copyright copyright text
website footer examples
header and footer
website footer definition
at the
bottom of the page
designing a website footer
fat footer
guidelines
standards
best practices
designing a website footer
fat footer
guidelines
standards
best practices
Semantically linked to “footer design”
usability
content
ideas
inspiration
links SEO
sitemap
social media
navigation
purpose of
responsive
template
Слайд 16Find the words and phrases that are semantically links to the
phrase you are targeted
Use those phrases within your content
Use those phrases within your content
Adapt to Semantic Search
Слайд 23Use sentences that include the complete meaning
Include full questions and full
answers
Adapt to Natural Language Search
Слайд 29Format for Scanners
Add Multiple Images
Add Video
Internal Linking
Go Deep
5 Ways to Keep
Your Visitors
Слайд 31Header and Subheaders
Bullet Lists and Numbered Lists
Bolding and Italics
Internal Links
Multiple Images
Types
of Formatting
Слайд 32source: How Little to Users Read? NN Group
Users have time to
read at most 28%
of the words during an average visit; 20% is more likely.
of the words during an average visit; 20% is more likely.
Types of Formatting
Слайд 45There are two kinds of people on the internet
source: Wikipedia
creators
contributors
and
“lurkers”
creators
contributors
and “lurkers”
Creators
Contributors
And “lurkers”
Слайд 46Journalists
Authors
Podcasters
Academic Researchers
Event Producers
And of course...
Bloggers and blog editors
Who makes content?
Слайд 47Two Types of Social Media
Content Promotion
Online Networking
Traffic and Branding Relationships with Influencers
Слайд 50Content = 2
Links = 0
Friends = 0
Content = 3
Links = 1
Friends
= 2
Blogger vs. Blogging Collaborator
Слайд 51(better links + real connections)
Content = 4
Links = 0
Friends =
0
Content = 6
Links = 2
Friends = 4
Round two...
Слайд 53Listen, Say Hello, Add to List
Weekly Outreach Calls
Coffee, Lunch, Beer
Mastermind Groups
Office
Hours
5 Ways to Build Your Network
source: 5 Ways to Produce Better Web Content, Orbit Media
Слайд 55Content Marketing Mastermind
59 minutes on Skype, Hangout or Blab
Once per month
for one year
Agenda: “What are you doing that we can promote” “What are you writing that we can collaborate on” “What are you doing to be more productive?” “Anyone I know that you want to meet?”
Bring a guest each month
Miss it twice and you’re out!
Agenda: “What are you doing that we can promote” “What are you writing that we can collaborate on” “What are you doing to be more productive?” “Anyone I know that you want to meet?”
Bring a guest each month
Miss it twice and you’re out!
Слайд 57Quote and Mention
Contributor Quote
Roundup Posts
Deep Dive Interview
Invite to Guest Post
5 Ways
to Collaborate
source: 5 Ways to Produce Better Web Content, Orbit Media
Слайд 61Content is “Front and Center”
EAT: Expert, Authoritative, Trustworthy
“Highly Meets” vs. “Fails
to Meet”
3 Ways to Meet Google’s Guidelines
source: Brian Dean
Слайд 62“Is the content is at the top of the page?”
Put information
high on the page, so visitors can read without scrolling.
Content is Front and Center
source: Search Quality Evaluator Guidelines
Слайд 63"Can you trust the source of this content?”
Expertise
Authoritativeness
Trustworthiness
Prove that you’re an
expert, or "borrow" authority by citing sources and other experts.
E-A-T the Results
source: Search Quality Evaluator Guidelines
Слайд 64“Does the content succeed at meeting the goals of the visitor?”
Page
should provide a comprehensive answer, truly meeting their needs.
Create long, in-depth content that covers every angle of your topic.
Create long, in-depth content that covers every angle of your topic.
Highly Meets vs. Fails to Meet
source: Search Quality Evaluator Guidelines
