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The Era of Engagement Marketing презентация
Содержание
- 1. The Era of Engagement Marketing
- 2. Marketo Company Overview #1 independent marketing platform:
- 3. MARKETING FIRST
- 4. THE FUTURE OF MARKETING
- 5. The Quest of Every Marketing Team
- 6. Today’s World 2900 Marketing & Sales Messages Per Day
- 7. Buyers are Self-Directing Journeys 66% to 90%
- 8. A Transformation in Customer Engagement Mass Marketing
- 9. ENGAGEMENT MARKETING
- 10. FIVE PRINCIPLES
- 11. Engage People: As Individuals #1
- 13. Engage People: Based on What They Do #2
- 15. Evaluate Purchase Adopt Grow
- 17. Engage People: Directed Towards An Outcome #4
- 18. Marketers do *not* create journeys… …customers do
- 19. BUY RENEW ADVOCATE
- 20. #5 Engage People: Everywhere They Are
- 22. ENGAGEMENT MARKETING Build personalized and lifelong relationships
- 23. MARKETING FIRST Engagement will be the new basis of competitive advantage.
- 24. REVENUE FUNNEL OPTIMISATION
- 25. Attract Engage Close
- 26. Attract Engage Close Drive more inbound website
- 27. Plan, Measure & Optimise Attract Engage Close
- 28. ↑ leads in funnel ↓ time leads
- 29. Attract Engage Close 70% Increase in inbound
- 30. REVENUE FUNNEL OPTIMISATION …demo
Marketo Company Overview #1 independent marketing platform: Innovative digital marketing platform Fastest growing marketing technology company Customer system of record, 1B leads, 220B+ activities Top rated by Analysts including Gartner, SiriusDecisions
Слайд 2Marketo Company Overview
#1 independent marketing platform:
Innovative digital marketing platform
Fastest growing marketing
technology company
Customer system of record, 1B leads, 220B+ activities
Customer system of record, 1B leads, 220B+ activities
Top rated by Analysts including Gartner, SiriusDecisions and Forrester
Marketing First
Helping marketers master the art and science of digital marketing
Unparalleled expertise
4,300 customers across
25 industries in 46 countries
Слайд 8A Transformation in Customer Engagement
Mass
Marketing
Focus on the
message
Transactional
Marketing
Focus on the
upfront
transactions
Engagement
Marketing
Focus
on
long-term
relationships
relationships
Слайд 22ENGAGEMENT MARKETING
Build personalized and lifelong relationships
#1 – As Individuals
#2 – Based
On What They Do
#3 – Continuously Over Time
#4 – Directed Towards An Outcome
#5 – Everywhere They Are
#3 – Continuously Over Time
#4 – Directed Towards An Outcome
#5 – Everywhere They Are
Слайд 26Attract
Engage
Close
Drive more inbound website traffic
Convert web visitors to leads
Right message
Right
person
Right time
Accelerate the sales cycle
Accelerate the sales cycle
Increase quality leads to sales
Win more deals
Слайд 28↑ leads in funnel
↓ time leads pass through the funnel
↑ win
rate, deal size & loyalty
↑ productivity,
↓ wasted spend
? Optimise Across The Funnel ?
Слайд 29Attract
Engage
Close
70%
Increase in inbound traffic
2X
Lead to opportunity conversion
200%
Increase in marketing driven revenue
Plan
& Measure
2 ½ hours saved per day
