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SOCIAL TRENDS 2015 презентация

Содержание

1. SOCIAL TRENDS 2015
2. technology, media & telecommunications 79% in
3. know what’s happening Ms Meeker knows what’s happening
4. content vs. clicks The Attention Web 1
5. engagement time • mouse movement • scroll depth Chartbeat is changing what we measure
6. thank gawd…. (death to) Clickbait 2
7. return visitors • unique visitors pageviews vs. attention web
8. no longer outliers the long (slanted) story
9. this has always been “content marketing” Storytelling 3
10. less about the company • more about the story branded hashtags
11. if you build it, people will come Crowdfunding content 4
12. industry and sector specific niche audiences • hyper local
13. the renaissance of the conversation Podcasting 5
14. the democratization of citizen commentary Raur
15. vine • instagram • auto-play • ads Video 6
16. publisher vs. producer accreditation
17. getting beyond the vanity metrics Measurement 7
18. your goals visualized dashboards
19. ubiquity reigns • service layers • invisible apps Mobile 8
20. Uber • Snapchat • Instacart • Square the “sharing economy” • deregulation
21. security • proximity access • payments B2B 9
22. wayfinding • payments • “just in time” marketing beacons
23. it’s the new zeitgeist Design 10
24. but they could be • #3Dprinting not everybody’s a designer
25. THANK YOU…

technology, media & telecommunications 79% in 2014, 85% in 2013 and 82% in 2012 (thanks @dunstewart)

Слайд 1what to watch out for and (maybe) start this year
SOCIAL TRENDS

2015

Слайд 2technology, media & telecommunications
79% in 2014, 85% in 2013 and 82%

in 2012 (thanks @dunstewart)

Слайд 3know what’s happening
Ms Meeker knows what’s happening

Слайд 4content vs. clicks
The Attention Web
1

Слайд 5engagement time • mouse movement • scroll depth
Chartbeat is changing what

we measure

Слайд 6thank gawd….
(death to) Clickbait
2

Слайд 7return visitors • unique visitors
pageviews vs. attention web

Слайд 8no longer outliers
the long (slanted) story

Слайд 9this has always been “content marketing”
Storytelling
3

Слайд 10less about the company • more about the story
branded hashtags

Слайд 11if you build it, people will come
Crowdfunding content
4

Слайд 12industry and sector specific
niche audiences • hyper local

Слайд 13the renaissance of the conversation
Podcasting
5

Слайд 14the democratization of citizen commentary
Raur

Слайд 15vine • instagram • auto-play • ads
Video
6

Слайд 16publisher vs. producer
accreditation

Слайд 17getting beyond the vanity metrics
Measurement
7

Слайд 18your goals visualized
dashboards

Слайд 19ubiquity reigns • service layers • invisible apps
Mobile
8

Слайд 20Uber • Snapchat • Instacart • Square
the “sharing economy” • deregulation

Слайд 21security • proximity access • payments
B2B
9

Слайд 22wayfinding • payments • “just in time” marketing
beacons

Слайд 23it’s the new zeitgeist
Design
10

Слайд 24but they could be • #3Dprinting
not everybody’s a designer

Слайд 25THANK YOU…

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