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Social MediaTrends in Wine презентация
Содержание
- 1. Social MediaTrends in Wine
- 2. What are your customers doing online?
- 3. Facebook 1.32b MAU Twitter 500m tweets/day
- 4. Engagement 60 times the engagement of Facebook #winecountry
- 5. Measure at ads.twitter.com +
- 6. Advertising Is an absolute must for your
- 7. Check Your Message
- 9. http://bit.ly/SM4wine The top 10 social media/tech
- 10. ROI - Case Study Stormhoeck Winery, South
- 11. ROI - Case Study Pacific Rim Winery,
- 12. ROI - Case Study Murphy Goode, Sonoma
- 14. How to Deal with Negativity How do
- 15. Social Media is SOCIAL It’s About Relationships Not Broadcasting
- 16. THANK YOU! Kerry Rego Consulting Kerry@KerryRegoConsulting.com 707.520.4572
What are your customers doing online?
Слайд 3Facebook 1.32b MAU
Twitter 500m tweets/day
YouTube 6b hrs watched/m
LinkedIn 313m members
Google+ 300m MAU
Instagram 200m
MAU
Why is Social Media Important?
Logos courtesy of Aquaticus
Слайд 6Advertising
Is an absolute must
for your content to be seen.
Strategy + budget
+
Measurement = ROI success
Measurement = ROI success
Слайд 9http://bit.ly/SM4wine
The top 10 social media/tech
used by U.S. wineries are:
Facebook
Website
Emails
Ecommerce
on website
Twitter
Yelp
Instagram
Blog
YouTube
Pinterest
June 2014 Cal Poly study
Yelp
Blog
YouTube
June 2014 Cal Poly study
Слайд 10ROI - Case Study
Stormhoeck Winery, South Africa
Reached out to 21yr+ bloggers
and offered wine to taste. 1yr later 100+ bloggers had tasted, reviewed, written, and linked to Stormhoeck. Increased from 50k to 300k cases.
Слайд 11ROI - Case Study
Pacific Rim Winery, Oregon
Spent $10k on educating millennials
on riesling, offered book w/ facts, tasting notes, and other info. 11k likes in first 2 weeks, 300 comments, then a contest on why they like riesling netted 15k more likes, increased traffic 7000% to website, 15% increase in revenue, 73% increase in transactions
Слайд 12ROI - Case Study
Murphy Goode, Sonoma County
“A Real Goode Job” media
campaign goal of 880 million media displays led to 130% growth in sales revenue, 70% increase in tasting room traffic.
Слайд 14How to Deal with Negativity
How do you deal with it in
real time?
Your character shines through
All service providers have unhappy customers
Editorial control, settings
Control is really an illusion
Your character shines through
All service providers have unhappy customers
Editorial control, settings
Control is really an illusion
