Презентация на тему Retail vertical insightsbing AustraliaLandscape, key trends and recommendations

Презентация на тему Презентация на тему Retail vertical insightsbing AustraliaLandscape, key trends and recommendations, предмет презентации: Маркетинг. Этот материал содержит 37 слайдов. Красочные слайды и илюстрации помогут Вам заинтересовать свою аудиторию. Для просмотра воспользуйтесь проигрывателем, если материал оказался полезным для Вас - поделитесь им с друзьями с помощью социальных кнопок и добавьте наш сайт презентаций ThePresentation.ru в закладки!

Слайды и текст этой презентации

Слайд 1
Текст слайда:


Retail vertical insights BING AUSTRALIA Landscape, key trends and recommendations


Слайд 2
Текст слайда:

Top trends

Customer expectations

Opportunities for SEM

From mass merchandise to personal merchandise

Context Analytics

From the company’s channel to “my channel”

Consistent Device responsive

From standard to standout

Innovation Competition

Australian retail industry Australian retail online

ABS & Citi analysis Nielsen & Bing

Retail industry overview and trends


Слайд 3
Текст слайда:

Australian retail industry

Overview


Слайд 4
Текст слайда:


FY 2014 saw Food and Household categories perform well

What is driving the growth?
Weakening dollar makes domestic goods more attractive
Cheap credit and lower fuel prices increase disposable income

Feb 2015 saw the second solid month gain (5-6%)

1. Craig Woolford, CFA | Senior Analyst; Retail Sector; Citi Research – March 2015. 2. www.tradingeconomics.com | Australian Bureau of Statistics.

Retail spending is up according to recent data from the ABS and CiTi


Слайд 5
Текст слайда:

Retail online


Слайд 6
Текст слайда:

How big is the online retail market?

Online retailers are actively reclaiming lost market share

1. NAB Online Retail sales Index Survey. 2: Hitwise Paid v Organic traffic Feb 2015 3: CiTi research Feb 2015

Retail online


Слайд 7
Текст слайда:

Ama

in page views, sessions and audience

Brand retailers are in the second leader group the Nielsen Top 100 Retailers



3

Clear leaders

8

Big names

Amazon Coles Woolworths

1. Nielsen trend Report March 2015 “Retail Sector”.

Retail online: dominated by the top 3


Слайд 8
Текст слайда:

Ama




Retail online: international trends


50%-60%

of Media, Hobbies and Electronics are forecast to be purchased online in 2020

Media, Hobbies and Electronics


1. Nielsen trend Report March 2015 “Retail Sector”.


Слайд 9
Текст слайда:

1. Bing Ads Intelligence Data March 2015.

Food and grocery 2014: search trends


Слайд 10
Текст слайда:

1. Bing Ads Intelligence Data March 2015.

Home and garden 2014: search trends


Слайд 11
Текст слайда:

Personal

From mass merchandise to personal merchandise


Слайд 12
Текст слайда:

The numbers do not add up to 100% as an individual can fall into more than one profile.

1. American Express Pattern Spending Report, conducted in February 2015, polling 1,993 Australian consumers.

There is no “typical retail customer”


Слайд 13
Текст слайда:


Seasons
Apparel Seasons Spring: Women Aug
Summer: Men Nov
Back to school: Mar

Jewellery: Dec

Impulse shoppers

Sales
EOFY sales
New Year sales
Black Friday

65%
25-54 age group
Highest traffic session

60%
Rarely venture beyond 10 retail brands (Bricks & Mortar stores + Online Stores)

~10% with 85% sticking to the same spending patterns

1. Bing Ads Competitor Data 2014 – Nielsen Landscape Report 2014.

Retail: when and who are buying online


Слайд 14
Текст слайда:




Online: by retail generic keywords (age 25-34)

1. Bing Ads Intelligence – Age and Gender – March 2015.


Слайд 15
Текст слайда:







Online: by retail generic keywords (age 35-49)

1. Bing Ads Intelligence – Age and Gender – March 2015.


Слайд 16
Текст слайда:

How can Bing help?

Retailers provide a more personalised customer experience.

Use different keyword searches and
Use different devices when they search

Enhance your keyword search terms
Change bids on higher performing keywords
Target the appropriate device
at the most appropriate time


Слайд 17
Текст слайда:

Seamless

Meet consumer demand by seamlessly connecting the brick-and-mortar and online experience (often referred to as Omni-Channel)




Слайд 18
Текст слайда:

Social

Search

Web Site Visit

Contact Centre

In Person “Bricks & Mortar”


Australian retail customer journey

1. Hitwise Paid v Organic traffic Feb 2015. 2. comScore qSearch Explicit Core Search, June 2014. / AU: Nielsen, September 2014.
3. Online Retail Sales Index: In depth report – January 2015. 4. SMH march 2014; 'Click and collect' boost Australian online retailers.


Слайд 19
Текст слайда:

Now Available: App Extensions
Coming Soon: Product Ads

Call Extensions

Improve the search experience


Sitelink
Extensions


Enhanced Sitelinks


Location Extensions

Shorten the distance between intent and purchase

Providing a far more cost effective model for both CPC & CPA


Unified Device
Targeting



How can Bing help retailers?

Provide a more seamless customer experience.


Слайд 20
Текст слайда:

Home and garden

1. Bing Ads Intelligence Data March 2015.


Слайд 21
Текст слайда:

Toys and hobbies

1. Bing Ads Intelligence Data March 2015.


Слайд 22
Текст слайда:

Apparel and accessories

1. Bing Ads Intelligence Data March 2015.


Слайд 23
Текст слайда:

Differentiated

From standard to standout


Слайд 24
Текст слайда:


Occasions are driving increased sales


Click & collect keeps people in control


Data Driven innovation


New entrants




Some emerging trends

1. Bing Ads Intelligence Data March 2015.


Слайд 25
Текст слайда:

In clothing over the past 20 years:
Per capita spending is up 77% ($695 to $1,231)
Prices are up 2%
Per capita volume is up 74%

How much bigger is the wardrobe?

When retail increase the “occasions” to purchase we tend to buy more often

Innovation needs to return to lift retail spending

Weaker retail innovation globally is stunting retail sales growth

1:: CiTi research Feb 2015


Слайд 26
Текст слайда:

Emerging new business model - “click & collect”

Where the store and the online presence work together to drive sales

Click & collect keeps people in control.
Humans when you need them. Technology when you don't. 

Myer David Jones
Woolworths Coles

1. SMH; March 2014.


Слайд 27
Текст слайда:


Everyday Rewards customer loyalty program


Use patterns of aggregated customer behaviour to improve offerings and services

1. http://www.adnews.com.au/news/woolies-and-quantium-to-launch-dsp-with-australian-first
2. http://www.cmo.com.au/article/553618/quantium_helps_woolworths_get_personal_customers_ceo_says/

Woolworths – innovating with customer analytics


Слайд 28
Текст слайда:


1. Nielsen: Retail Data: Jan 2014 – Feb 2015

The market can be disrupted by online innovation Here we see reaction to a new entrant


Слайд 29
Текст слайда:

1. The Guardian.

The market can be disrupted by online innovation Here we see reaction to a new entrant


Слайд 30
Текст слайда:


1. Bing Ads Intelligence – Retail Competitors – March 2015.

Competitor analysis


Слайд 31

Слайд 32
Текст слайда:



1. The Global Innovation 1000: Top 20 R&D Spenders 2005-2014.


Слайд 33
Текст слайда:

Cortana


Слайд 34
Текст слайда:


Personal


Seamless


Differentiated


Top 3 trends

From mass merchandise to personal merchandise

From the company’s channel to “my channel”

From standard to standout

Customer expectations

How can Bing help?

Conclusion


Слайд 35
Текст слайда:


Thank you


Слайд 36

Слайд 37

Обратная связь

Если не удалось найти и скачать презентацию, Вы можете заказать его на нашем сайте. Мы постараемся найти нужный Вам материал и отправим по электронной почте. Не стесняйтесь обращаться к нам, если у вас возникли вопросы или пожелания:

Email: Нажмите что бы посмотреть 

Что такое ThePresentation.ru?

Это сайт презентаций, докладов, проектов, шаблонов в формате PowerPoint. Мы помогаем школьникам, студентам, учителям, преподавателям хранить и обмениваться учебными материалами с другими пользователями.


Для правообладателей

Яндекс.Метрика