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Retail vertical insightsbing AustraliaLandscape, key trends and recommendations презентация
Содержание
- 1. Retail vertical insightsbing AustraliaLandscape, key trends and recommendations
- 2. Top trends Customer expectations Opportunities for SEM
- 3. Australian retail industry Overview
- 4. FY 2014 saw Food and Household
- 5. Retail online
- 6. How big is the online retail
- 7. Ama in page views, sessions and audience
- 8. Ama Retail online: international
- 9. 1. Bing Ads Intelligence Data March 2015. Food and grocery 2014: search trends
- 10. 1. Bing Ads Intelligence Data March 2015. Home and garden 2014: search trends
- 11. Personal From mass merchandise to personal merchandise
- 12. The numbers do not add up to
- 13. Seasons Apparel Seasons Spring: Women Aug
- 14. Online: by retail generic
- 15. Online:
- 16. How can Bing help? Retailers provide a
- 17. Seamless Meet consumer demand by seamlessly connecting
- 18. Social Search Web Site Visit Contact
- 19. Now Available: App Extensions
- 20. Home and garden 1. Bing Ads Intelligence Data March 2015.
- 21. Toys and hobbies 1. Bing Ads Intelligence Data March 2015.
- 22. Apparel and accessories 1. Bing Ads Intelligence Data March 2015.
- 23. Differentiated From standard to standout
- 24. Occasions are driving increased sales
- 25. In clothing over the past 20 years:
- 26. Emerging new business model - “click &
- 27. Everyday Rewards customer loyalty program
- 28. 1. Nielsen: Retail Data: Jan 2014
- 29. 1. The Guardian. The market can be
- 30. 1. Bing Ads Intelligence – Retail Competitors – March 2015. Competitor analysis
- 32. 1. The Global Innovation 1000: Top 20 R&D Spenders 2005-2014.
- 33. Cortana
- 34. Personal Seamless Differentiated
- 35. Thank you
Слайд 2Top trends
Customer expectations
Opportunities for SEM
From mass merchandise to personal merchandise
Context
From the company’s channel to “my channel”
Consistent Device responsive
From standard to standout
Innovation Competition
Australian retail industry Australian retail online
ABS & Citi analysis Nielsen & Bing
Retail industry overview and trends
Слайд 4
FY 2014 saw Food and Household categories perform well
What is driving
Weakening dollar makes domestic goods more attractive
Cheap credit and lower fuel prices increase disposable income
Feb 2015 saw the second solid month gain (5-6%)
1. Craig Woolford, CFA | Senior Analyst; Retail Sector; Citi Research – March 2015. 2. www.tradingeconomics.com | Australian Bureau of Statistics.
Retail spending is up according to recent data from the ABS and CiTi
Слайд 6How big is the
online retail market?
Online retailers are actively reclaiming
1. NAB Online Retail sales Index Survey. 2: Hitwise Paid v Organic traffic Feb 2015 3: CiTi research Feb 2015
Retail online
Слайд 7Ama
in page views, sessions and audience
Brand retailers are in the second
3
Clear leaders
8
Big
names
Amazon Coles Woolworths
1. Nielsen trend Report March 2015 “Retail Sector”.
Retail online: dominated by the top 3
Слайд 8Ama
Retail online: international trends
50%-60%
of Media, Hobbies and Electronics are forecast to
Media, Hobbies and Electronics
1. Nielsen trend Report March 2015 “Retail Sector”.
Слайд 12The numbers do not add up to 100% as an individual
1. American Express Pattern Spending Report, conducted in February 2015, polling 1,993 Australian consumers.
There is no “typical retail customer”
Слайд 13
Seasons
Apparel Seasons
Spring: Women Aug
Summer: Men Nov
Back to school: Mar
Jewellery:
Impulse shoppers
Sales
EOFY sales
New Year sales
Black Friday
65%
25-54 age group
Highest traffic session
60%
Rarely venture beyond 10 retail brands (Bricks & Mortar stores + Online Stores)
~10% with 85% sticking to the same spending patterns
1. Bing Ads Competitor Data 2014 – Nielsen Landscape Report 2014.
Retail: when and who are buying online
Слайд 14
Online: by retail generic keywords (age 25-34)
1. Bing Ads Intelligence –
Слайд 15
Online: by retail generic keywords (age 35-49)
1. Bing Ads Intelligence –
Слайд 16How can Bing help?
Retailers provide a more personalised customer experience.
Use different
Use different devices when they search
Enhance your keyword search terms
Change bids on higher performing keywords
Target the appropriate device
at the most appropriate time
Слайд 17Seamless
Meet consumer demand by seamlessly connecting the brick-and-mortar and online experience
Слайд 18Social
Search
Web Site
Visit
Contact Centre
In Person “Bricks & Mortar”
Australian retail customer journey
1.
3. Online Retail Sales Index: In depth report – January 2015. 4. SMH march 2014; 'Click and collect' boost Australian online retailers.
Слайд 19Now Available: App Extensions
Coming Soon:
Call Extensions
Improve the search experience
Sitelink
Extensions
Enhanced
Sitelinks
Location Extensions
Shorten the distance between intent and purchase
Providing a far more cost effective model for both CPC & CPA
Unified Device
Targeting
How can Bing help retailers?
Provide a more seamless customer experience.
Слайд 24
Occasions
are driving increased sales
Click & collect
keeps people
in control
Data Driven
innovation
New
Some emerging trends
1. Bing Ads Intelligence Data March 2015.
Слайд 25In clothing over the past 20 years:
Per capita spending is up
Prices are up 2%
Per capita volume is up 74%
How much bigger is the wardrobe?
When retail increase the “occasions” to purchase we tend to buy more often
Innovation needs to return to lift retail spending
Weaker retail innovation globally is stunting retail sales growth
1:: CiTi research Feb 2015
Слайд 26Emerging new business model - “click & collect”
Where the store and
Click & collect keeps people in control.
Humans when you need them. Technology when you don't.
Myer David Jones
Woolworths Coles
1. SMH; March 2014.
Слайд 27
Everyday Rewards customer loyalty program
Use patterns of aggregated customer behaviour
1. http://www.adnews.com.au/news/woolies-and-quantium-to-launch-dsp-with-australian-first
2. http://www.cmo.com.au/article/553618/quantium_helps_woolworths_get_personal_customers_ceo_says/
Woolworths – innovating with customer analytics
Слайд 28
1. Nielsen: Retail Data: Jan 2014 – Feb 2015
The market can
Слайд 291. The Guardian.
The market can be disrupted by online innovation
Here we
Слайд 34
Personal
Seamless
Differentiated
Top 3 trends
From mass merchandise to personal merchandise
From the company’s channel
From standard to standout
Customer expectations
How can Bing help?
Conclusion
