Reinvention of company Lego презентация

Presentation agenda Company overview ’Lego’ profile Past and the reasons for change Changes and their results Summing-up

Слайд 1Reinvention of company
Ilona Michalkiewicz
Agnieszka Buczek
Source: www.lego.wikia.com


Слайд 2

Presentation agenda
Company overview
’Lego’ profile
Past and the reasons for change
Changes and their

results
Summing-up

Слайд 3

Presentation agenda
Company overview
’Lego’ profile
Past and the reasons for change
Changes and their

results
Summing-up

Слайд 4How many Lego bricks exist in the world?


Слайд 586
How many Lego bricks exist in the world?


Слайд 6
Basic information
Danish family-owned company
Founded on August 10, 1932 by Ole

Kirk Christiansen
One of the world’s largest manufacturers of toys
Motto: ‘Only the best is good enough’



Source: www.lego.com


Слайд 7

Presentation agenda
Company overview
’Lego’ profile
Past and the reasons for change
Changes and their

results
Summing-up

Слайд 9Logos and slogans of company
The bright colors attract the eye of

young customers
The brick-shape tells customers about simplicity their toys
’Just Imagine…’ & ’Play On’


Слайд 10
Trzeba dodać o marketingu i image of company (what the company

wants to be seen as today also its position in the market, its brands, its assets its financial strength etc.)

Слайд 11

Presentation agenda
Company overview
’Lego’ profile
Past and the reasons for change
Changes and their

results
Summing-up

Слайд 12Tu trzeba dodać jakiś slajd, nie wiem co, bo dużo tekstu

mimo skrócenia

Do tekstu na pomarańczowo z sekcji 3


Слайд 13Problems brought by changing market
The change of children preferences
The expansion of

Chinese toy manufacturers
Outdatedness of supply chain by more than a decade.


Слайд 14LEGO’s opportunities across functional and process areas
Product Development
Sourcing and Procurement
Manufacturing
Logistics


Слайд 15

Presentation agenda
Company overview
’Lego’ profile
Past and the reasons for change
Changes and their

results
Summing-up

Слайд 16The key changes to the supply chain
Simplification
Sourcing
Rethinking Quality
Manufacturing
Logistics


Слайд 17Results of supply chain transformation
The achievement of profit in 2005

for the first time since 2002
Savings more about $100 million
Improvent of inventory turns by at least 12%
Increase international competitiveness

Слайд 18

Presentation agenda
Company overview
’Lego’ profile
Past and the reasons for change
Changes and their

results
Summing-up

Слайд 19New business challenge
’Getting the right product to the right place at

the right time at the right cost was an important early step in grappling with an array of strategic challenges’

Слайд 20
Thank you for your attention


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