Erin Zefkeles| Bing Ads | @ErinZef
Mel Carson| Delightful Communications | @MelCarson
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Personal Branding презентация
Содержание
- 1. Personal Branding
- 2. @ErinZef | @MelCarson | #CZLNY Mel Erin
- 3. Defining Brand, Seth Godin …..the set of
- 4. Brand is Experience! @ErinZef | @MelCarson | #CZLNY
- 5. Brand is Experience! @ErinZef | @MelCarson | #CZLNY
- 6. Brand is Experience! @ErinZef | @MelCarson | #CZLNY
- 7. Why Personal Branding in Digital Marketing?
- 8. We Spend 27% of Our Time on
- 9. Shedding Light on Personal Branding @ErinZef | @MelCarson | #CZLNY
- 10. Personal Brand Sweet Spot @ErinZef | @MelCarson | #CZLNY
- 11. Elements for success @ErinZef | @MelCarson | #CZLNY
- 12. Bonfires = Social/Community @ErinZef | @MelCarson | #CZLNY
- 13. Fireworks = PR/Events @ErinZef | @MelCarson | #CZLNY
- 14. Brand Building through PR and Social
- 15. Source: Rand Fishkin, Moz.com Think Inbound
- 16. Integrated Personal/Company Brand Approach @ErinZef | @MelCarson | #CZLNY
- 17. Pioneers of Digital @ErinZef | @MelCarson | #CZLNY
- 18. Your Personal Brand Needs Reflection @ErinZef | @MelCarson | #CZLNY
- 19. Reflect on your educational background and
- 20. The Science of Great Content -
- 21. @ErinZef | @MelCarson | #CZLNY
- 22. Online Personal Branding Tactics @ErinZef | @MelCarson | #CZLNY
- 23. Online Personal Branding Tactics 18 @ErinZef | @MelCarson | #CZLNY
- 24. Optimize Offline Image Successfully wear your Personal
- 25. Branding yourself as a digital expert Authentic Educated Trustworthy @ErinZef | @MelCarson | #CZLNY
- 26. Formal credibility @ErinZef | @MelCarson | #CZLNY
- 27. Informal credibility What’s your message? Demonstrate knowledge,
- 28. Success Measurement @ErinZef | @MelCarson | #CZLNY
- 29. Success Measurement @ErinZef | @MelCarson | #CZLNY
- 30. Success Measurement @ErinZef | @MelCarson | #CZLNY
- 31. Success Measurement @ErinZef | @MelCarson | #CZLNY
- 32. Success Measurement @ErinZef | @MelCarson | #CZLNY
- 33. Next Steps > Write down
- 34. Thank you Mel Carson| Delightful Communications | @MelCarson Erin Zefkeles| Bing Ads | @ErinZef
@ErinZef | @MelCarson | #CZLNY Mel Erin Global online marketing manager, Bing Ads Manage Bing Ads campaigns online including Google, Bing, Yahoo and Facebook in 20 countries, 7 languages College of
Слайд 1Personal Branding
How to stand up and stand out as a digital
marketer
Слайд 2@ErinZef | @MelCarson | #CZLNY
Mel
Erin
Global online marketing manager, Bing Ads
Manage Bing
Ads campaigns online including Google, Bing, Yahoo and Facebook in 20 countries, 7 languages
College of Business Advisory Board – Washington State University
Founder, Delightful Communications
Manage social and PR efforts for clients in the digital market across the globe
The accent us UK, the grin is because daughter #2 was born two weeks ago
Слайд 3Defining Brand, Seth Godin
…..the set of expectations, memories, stories and relationships
that, taken together, account for a consumer’s decision to choose one product or service over another.
@ErinZef | @MelCarson | #CZLNY
Слайд 7
Why Personal Branding in Digital Marketing?
Crowded space with different skill levels
and understanding.
People are looking for you through search and social media.
Showing up positively shows you get the medium.
Many recognized accreditation programs to gain.
Real opportunity to differentiate.
People are looking for you through search and social media.
Showing up positively shows you get the medium.
Many recognized accreditation programs to gain.
Real opportunity to differentiate.
@ErinZef | @MelCarson | #CZLNY
Слайд 14
Brand Building through PR and Social
TRUSTED
ESSENTIAL
REMARKABLE
UNMISTAKABLE
@ErinZef | @MelCarson | #CZLNY
Слайд 15
Source: Rand Fishkin, Moz.com
Think Inbound Marketing
INBOUND MARKETING
SEO
Email
Research/White Papers
Infographics
Social Networks
Webinars
Document Sharing
Word of
mouth
Podcasting
Q+A sites
Direct/Referring Links
Social Bookmarking
Forums
Online Video
Blogging
News/Media/PR
Inbound marketing tactics amplify your brand and generate exposure through ensuring useful and relevant content is discoverable and shareable.
@ErinZef | @MelCarson | #CZLNY
Слайд 19
Reflect on your educational background and experience.
How did you get into
digital?
What are your professional passions?
What do you find hard?
Where would you like to be in 3 year’s time?
What are your professional passions?
What do you find hard?
Where would you like to be in 3 year’s time?
@ErinZef | @MelCarson | #CZLNY
Слайд 20
The Science of Great Content - AURA
The DNA of successful and
enduring digital content has FOUR main elements:
AUTHENTIC
USEFUL
RELEVANT
ACTIONABLE
@ErinZef | @MelCarson | #CZLNY
Слайд 24Optimize Offline Image
Successfully wear your Personal Brand in person as well
as share it on digital platforms. Make what you say the focus, not how badly you dress!
@ErinZef | @MelCarson | #CZLNY
Слайд 25Branding yourself as a digital expert
Authentic
Educated
Trustworthy
@ErinZef | @MelCarson | #CZLNY
Слайд 27Informal credibility
What’s your message?
Demonstrate knowledge, being up-to-date, a thinker
Share, comment on
and link to colleagues
Submit posts to industry blogs
Participate in interviews with industry writers
Submit speaking pitches to industry events, starting with smaller local ones.
@ErinZef | @MelCarson | #CZLNY
Слайд 33
Next Steps
> Write down at least one action to take away
from today.
> Really think about how you’re presenting yourself on and offline.
> Reach out to us at anytime! @MelCarson @ErinZef
> Have fun and good luck.
> Visit us at the Bing Ads Booth during the conference.
@ErinZef | @MelCarson | #CZLNY
Слайд 34Thank you
Mel Carson| Delightful Communications | @MelCarson
Erin Zefkeles| Bing Ads |
@ErinZef
