MWC 2015 презентация

mobile industry. This year Virtual Reality is among the biggest topics with new players entering
Samsung is the number one brand in terms of MWC 2015 buzz with the announcement of the Samsung Galaxy S6 and S6 Edge attention. The Gear VR Innovator Edition adds buzz
HTC receives attention for the One M9 announcement. It is often compared with the Galaxy S6 and S6 Edge, where some consumers perceive that the changes and improvements to the M9 do not meet their expectations
The HTC Vive, a VR device where HTC has collaborated with Valve, attracts much attention with positive sentiment. Tech reviewers and consumers perceive the Vive provides better VR experience than others. The collaboration with Valve adds positive buzz
Sony is in third place with 15% share of MWC 2015 buzz. The Xperia Z4 Tablet and the M4 Aqua have been its key buzz drivers in social. The Xperia Z4 handset was the most expected announcement that did not happen
Huawei is the biggest of the up and coming Chinese brands at MWC with 13% share of attention. It gets much attention from the Huawei Watch, TalkBand N1 and B2

COMMENTS

Twitter has been the key channel for MWC 2015 buzz delivering 96% of the volume

MWC buzz
22 February – 05 March, 2015

volumes throughout the event and is the overall buzz winner

The announcements from Huawei also get some attention on day 1

Mobile brand and product buzz in association with ‘MWC’ or #MWC
22 February – 05 March, 2015

mentions in association with ‘MWC’ or #MWC
22 February – 05 March, 2015

Samsung is the number one brand associated with MWC 2015

HTC is the second most mentioned

LG, Huawei and Sony Mobile are tied for third place

discussion boards
22 February – 05 March, 2015

brand and product buzz
22 February – 05 March, 2015

Samsung is the most discussed brand during the event with 25% share of buzz

Apple is the second most discussed OEM without having a presence at MWC

buzz, Apple not included
22 February – 05 March, 2015

Samsung is the number one brand on Twitter

HTC is the second most mentioned OEM

Sony takes third place on Twitter during MWC 2015

Product buzz
22 February – 05 March, 2015

The Galaxy S6 is the key buzz driver

The HTC One M9 drives attention towards HTC

The Galaxy S6 Edge adds volume for Samsung