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@matt_siltala презентация
Содержание
- 1. @matt_siltala
- 2. @matt_siltala 2
- 3. 3 @matt_siltala
- 4. 4 @matt_siltala
- 5. 5 @matt_siltala
- 6. 6 @matt_siltala
- 7. 7 @matt_siltala Your audience Your message
- 8. 8 90% of information submitted to the
- 9. 9 @matt_siltala 90% of information submitted
- 10. 10 @matt_siltala Humans are not
- 11. 11 @matt_siltala
- 12. 12 @matt_siltala 65% of the population are visual learners-pictures reinforce text
- 13. 13 @matt_siltala Videos on landing pages increase conversions by 86%
- 14. 14 @matt_siltala Posts with visuals receive 94% more page visits and engagement
- 15. 15 @matt_siltala We’ve actually developed a language of images
- 16. 16 @matt_siltala
- 17. 17 @matt_siltala
- 18. 18 @matt_siltala complex judgements and analyses are going on
- 19. 19 @matt_siltala complex judgements and analyses
- 20. 20 @matt_siltala
- 21. 21 @matt_siltala They are engaged
- 22. 22 @matt_siltala They like to contribute and share content
- 23. 23 @matt_siltala Social Media allows a platform to engage with others
- 24. 24 @matt_siltala Visual content is important in their lives (photo and video)
- 25. 25 @matt_siltala 70,000,000 Pinterest Users (most
- 26. 26 @matt_siltala 60,000,000 Photos shared
- 27. 27 @matt_siltala 216.7 MILLION Blog posts
- 28. 28 @matt_siltala 120% 45%
- 29. 29 @matt_siltala
- 30. 30 @matt_siltala Before After
- 31. 31 @matt_siltala
- 32. 32 @matt_siltala Sharp, interesting images
- 33. 33 @matt_siltala Bright colors, sharp contrast or stylized images
- 34. 34 @matt_siltala White background with a clean subject is most visible
- 35. 35 @matt_siltala Have a good graphic designer. It saves time in The long run!
- 36. 36 @matt_siltala
- 37. 37 @matt_siltala …gives them a main
- 38. 38 @matt_siltala
- 39. 39 @matt_siltala …know your audience …find
- 40. 40 @matt_siltala Keep track of data Surveys Call them Thank them Know your audience
- 41. 41 @matt_siltala Tumblr is emerging as a
- 42. 42 @matt_siltala “I’m in a chillin’ mood
- 43. 43 @matt_siltala Social media interactions should focus
- 44. 44 @matt_siltala Because you’ve taken time to
- 45. 45 @matt_siltala A picture is worth a thousand words... ...just don’t forget the caption!
- 46. 46 @matt_siltala The visual content draws your
- 47. 47 @matt_siltala Make a connection Encourage comments
- 48. 48 @matt_siltala A simple call to action
- 49. @matt_siltala
@matt_siltala 2
Слайд 88
90% of information submitted to the brain is visual
Visual images process
60,000 times faster {we are talking in nano seconds here, but still…}
40% of people respond to visual information over print
For the rest, visual information reinforces the message
40% of people respond to visual information over print
For the rest, visual information reinforces the message
@matt_siltala
65% of the population are visual learners-pictures reinforce text
Videos on landing pages increase conversions by 90%
Posts with visuals receive 94% more page visits and engagement
60% of consumers are more likely to click on a business whose images appear in search results
Слайд 99
@matt_siltala
90%
of information submitted to the brain is visual
Visual images process
60,000
times
faster
(we are talking in nano seconds here)
40%
of people
respond to visual
information over print
Visual information
reinforces the message
Слайд 10
10
@matt_siltala
Humans are not
for written language.
.
Says neuroscience and reading researcher, Maryanne Wolf
Слайд 2525
@matt_siltala
70,000,000
Pinterest Users
(most are women in the US)
Pinterest’s numbers
aren’t public
Слайд 2626
@matt_siltala
60,000,000
Photos shared
every day
300,000,000
Instagram
Users
200,000,000
Active monthly
users
Слайд 2727
@matt_siltala
216.7 MILLION
Blog posts
120% INCREASE
in active users
on Tumbler
(from May to Nov
2014)
99.7 BILLION
Blog posts
(as of Dec 28, 2014)
Слайд 2828
@matt_siltala
120%
45%
57%
111%
64%
36%
27%
54%
26%
18%
13%
25%
16%
12%
6%
2%
Growth in
members
Growth in
Active users
Слайд 3737
@matt_siltala
…gives them
a main idea
Good visual content…
…gets to the
punch line
…saves your
audience time by highlighting important info
…simplifies
complex info
Слайд 4141
@matt_siltala
Tumblr is emerging as a formidable social media site for marketing
Fastest
growing in new active users
Perfect for multimedia and visual posts
Visuals with short text are key
Create a Tumblr blog focused on the same interests as your potential customers
Follow users with the same interest as your business/Tumblr blog
Easier to gain a following by following others first
Perfect for multimedia and visual posts
Visuals with short text are key
Create a Tumblr blog focused on the same interests as your potential customers
Follow users with the same interest as your business/Tumblr blog
Easier to gain a following by following others first
Find their niche
Слайд 4242
@matt_siltala
“I’m in a chillin’ mood today.
Found it here (link).”
Pictures
of products are a natural fit on Tumblr
Слайд 4343
@matt_siltala
Social media interactions should focus on the SOCIAL
Social media is a
platform for connection and conversation
Interesting and relevant visual content on social media gets you noticed
Interesting and relevant visual content on social media gets you noticed
Be Social
Слайд 4444
@matt_siltala
Because you’ve taken time to get to know your audience, you
know what is valuable to them:
funny
thought-provoking
useful
discounts
funny
thought-provoking
useful
discounts
Include valuable content
Слайд 4646
@matt_siltala
The visual content draws your audience in
The text keeps them engaged
People
always look for the caption to tell them what they are seeing
Fabulous Headlines are essential
Interesting copy is a must--even if it just gets skimmed
Fabulous Headlines are essential
Interesting copy is a must--even if it just gets skimmed
Visual content works
with copy
Слайд 4747
@matt_siltala
Make a connection
Encourage comments
Encourage shares-fun content people want to bond over
Call
to action
Слайд 4848
@matt_siltala
A simple call to action helps YOU pinpoint what your goal
is with visual content and helps your AUDIENCE (potential customers) know how to respond:
Share your own adorable pet photo
What’s your favorite cat?
Know someone who’d like this article? Share it!
Follow us on ____
Buy now and save $___
Share your own adorable pet photo
What’s your favorite cat?
Know someone who’d like this article? Share it!
Follow us on ____
Buy now and save $___
Call to action
