Слайд 2
Mate is the Red Bull of the Millennials
Goal: 10000 bottles
a week by Jan 2017
The change will start here
in San Francisco
with Mate Mate
Слайд 3San Francisco
Perfect match for Mate Mate!
Young population
Long history of counter-culture and
arts
Home of the technology industry
Слайд 4San Fransisco Bay Area Demographics
Population: 7.56 million
900.000 are in the 20
to 35 year old age bracket
225.000 employed in tech industry
Average yearly income: $98,242
1% of income spent on alcohol beverages
Слайд 5Mate Drinks in SF
Virtually Unknown
Club Mate has only 3 store locations
in the suburbs
Local store sells about 4 cases per month
Talked to the store owners, the local sales representative doesn't return calls and doesn't always have inventory.
The market is wide open!
Слайд 6How to expand the market
Market to tech companies and their caterers
Tech
companies in SF Bay Area provide their employees with free snacks and beverages. They are interested in providing diverse array of beverages in order to improve employee morale and image: be a fun place to work
Once we set Mate Mate in the cafeteria, an employee has just to pick it from the fridge. The company will cover the cost. The barrier for adoption is gone!
When an employee gets used to Mate Mate at work they will seek and recognize Mate Mate at bars and grocery stores.
As more tech employees are aware of Mate Mate, more people in SF area will learn of Mate Mate by the word of mouth.
It will be easier to convince stores and beverage distributors to carry Mate Mate once it is a sought after, known brand.
Слайд 8Completed Market Experiment
Talked to the food procurement manager at Yahoo SF
office on Oct 21
Put out 50 bottles of Club Mate in cafeteria refrigerator
All bottles were gone within one day!
Favorable reviews in the internal food review website
Currently in talks for recurring sales
Слайд 9Sales Pipeline
In talks with
Yahoo (10.000 employees)
Uber (5.000 employees)
Cisco(25.000 employees)
More tech
companies to come!
Слайд 10Additional Marketing Channels
I have contacts in:
Select coffee shops
Cafe Artis
Blue Bottle
Orson's Belly
Conferences
and Meetups
After hours bars and clubs
Слайд 13About me
My name is Gurgen and I live in San Francisco.
In September I was in Berlin and discovered Mate Mate.
I have a vision – Mate Mate becoming The Drink of San Francisco Millenials.
The new Red Bull for everyone in creative, tech or service industry.
It will be The San Francisco Drink.
I spent the last 10 years in the Tech Industry in SF, and I know everything about the city and the tech industry. I know who to engage, who to connect with, with whom to speak.
I have connections in all major companies and friends all over the service industry – bars, cafes, nightclubs. If I don’t know someone, you can be sure Ill find them and connect.
We will make Mate Mate happen