2015
by Sharon Dawson
@TheeDesign
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Marketing to MillennialsMeerkat, Periscope, VineInstagram, Snapchat презентация
Содержание
- 1. Marketing to MillennialsMeerkat, Periscope, VineInstagram, Snapchat
- 2. “Millennials are selfish consumers
- 3. Phone next to them when sleep On
- 4. Where should I spend my time
- 6. Meerkat vs Periscope
- 7. Live Streaming Post when people can view
- 8. Meerkat Darling of SXSW Blocked by Twitter when Twitter bought Periscope iPhone only
- 9. Periscope Saves broadcast after over, so people
- 11. Winner: Periscope Integrates with Twitter Save broadcast
- 12. Vine vs Instagram
- 13. Vine vs Instagram Vine Instagram 20 million users 130
- 15. Winner: Instagram Millennials 2nd most popular social
- 17. Where should I spend my time
- 18. Snapchat
- 19. Build Your Story 31 Character Limit
- 20. Users Majority between 13 to 25 70%
- 22. Snapchat Private Add via smartphone only Must
- 23. Brands Taco Bell MTV Sour Patch Kids The Voice Grub Hub
- 28. Instagram
- 29. Users Ages 18-34 90% of users are
- 30. Instagram #hashtag Add via smartphone only No ads allowed 3-15 second videos
- 31. Brands National Geographic, Victoria’s Secret, Nike, Forever
- 36. Stay in Touch TheeDesign.com Sharon@TheeDesign.com
“Millennials are selfish consumers of social media” Quote by Justin Lafazan from DMFB 2015 Conference
Слайд 1Marketing to Millennials
Meerkat, Periscope, Vine
Instagram, Snapchat
Raleigh Public Relations Society Luncheon
June 23,
Слайд 2
“Millennials are selfish
consumers
of social media”
Quote by Justin Lafazan from DMFB
2015 Conference
Слайд 3Phone next to them when sleep
On desk at work
On table during
meetings
Average attention span: 8 seconds
Average attention span: 8 seconds
Millennials
Слайд 7Live Streaming
Post when people can view
Interesting
Needs to be watched NOW
Great for
sports, political rally, breaking news
Слайд 9Periscope
Saves broadcast after over, so people can view later
iPhone and Android
Being
adopted by celebrities & events
CNN Royal Correspondent Max Foster for Princess Charlotte’s birth
CNN Royal Correspondent Max Foster for Princess Charlotte’s birth
Слайд 11Winner: Periscope
Integrates with Twitter
Save broadcast afterwards
Keep an eye on YouTube to
make
a big play in this space
a big play in this space
Слайд 13Vine vs Instagram
Vine Instagram
20 million users 130 million users
6 seconds 15 seconds
Loops videos Plays video
once
No filters 13 filters
Share on Vine, FB, Twitter Share on FB, Twitter,
Tumblr, Email
No filters 13 filters
Share on Vine, FB, Twitter Share on FB, Twitter,
Tumblr, Email
Слайд 15Winner: Instagram
Millennials 2nd most popular social network
Use existing account
Filters for videos
More
time allotted – 3 to 15 seconds
Слайд 29Users
Ages 18-34
90% of users are under 35
68% female
23% of teens says
is favorite social media
Слайд 31Brands
National Geographic, Victoria’s Secret, Nike, Forever 21, Starbucks
Videos: MTV, NBA, GoPro,
Wendy’s, HBO’s Girls
