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Marketing management презентация
Содержание
- 1. Marketing management
- 2. What is Marketing? Marketing is a
- 3. Relevance Marketing is all around
- 4. Marketing era starts to dominate from 1950 - now
- 5. The customer is king
- 6. The marketing concept recognizes that the company's
- 7. It also recognizes that even a good
- 8. With the customer's satisfaction the key to
- 9. It aims to satisfy customers by guiding
- 10. By losing sight of the customers' wants
- 12. Thank you for attention
What is Marketing? Marketing is a social & managerial process by which individuals & groups obtain what they need & want through creating, offering & exchanging products of value with
Слайд 2 What is Marketing?
Marketing is a social & managerial process by
which
individuals & groups obtain what they need
& want through creating, offering & exchanging
products of value with others
& want through creating, offering & exchanging
products of value with others
Слайд 3 Relevance
Marketing is all around us - in all the spheres
of consumers relations, starting from offer or using the services of education or health environment and ending by the queue at the post office and a trip in a intercity express train, as well as at various financial transactions.
Objective
studying marketing as the most successful tool for increasing the efficiency of an enterprise
Objective
studying marketing as the most successful tool for increasing the efficiency of an enterprise
Слайд 6The marketing concept recognizes that the company's knowledge and skill in
designing products may not always be meeting the needs of customers.
Слайд 7It also recognizes that even a good sales department cannot sell
every product that does not meet consumers' needs.
Слайд 8With the customer's satisfaction the key to the organization, the need
to understand the
customer is critical.
customer is critical.
Слайд 9It aims to satisfy customers by guiding the organization to meet
the customers' needs and wants while meeting the organization's goals.
Слайд 10By losing sight of the customers' wants and needs, the owner
of the sub shop lost his successful business.
Слайд 11 Differences:
Sales Concept
1.Focuses on the
needs of the seller.
2. is preoccupied with the seller’s need to convert his/her product into cash.
2. is preoccupied with the seller’s need to convert his/her product into cash.
Marketing Concept
1.Focuses on the needs of the buyer
2. is preoccupied with the idea of satisfying the needs of the customer by means of the product as a solution to the customer’s problem (needs).
