Презентация на тему Marketing concept

Презентация на тему Презентация на тему Marketing concept, предмет презентации: Маркетинг. Этот материал содержит 15 слайдов. Красочные слайды и илюстрации помогут Вам заинтересовать свою аудиторию. Для просмотра воспользуйтесь проигрывателем, если материал оказался полезным для Вас - поделитесь им с друзьями с помощью социальных кнопок и добавьте наш сайт презентаций ThePresentation.ru в закладки!

Слайды и текст этой презентации

Слайд 1
MARKETING CONCEPTPrepared by Mihaela Mirzenco
Текст слайда:

MARKETING CONCEPT

Prepared by Mihaela Mirzenco


Слайд 2
MARKETING CONCEPT The marketing concept and philosophy states that the
Текст слайда:

MARKETING CONCEPT

The marketing concept and philosophy states that the organization should strive to satisfy its customers' wants and needs while meeting the organization's goals.


Слайд 3
THE CUSTOMER IS KING
Текст слайда:

THE CUSTOMER IS KING



Слайд 4
MARKETING ERAstarts to dominate from 1950 - now
Текст слайда:

MARKETING ERA

starts to dominate from 1950 - now


Слайд 5
The marketing concept recognizes that the company's knowledge and skill in
Текст слайда:

The marketing concept recognizes that the company's knowledge and skill in designing products may not always be meeting the needs of customers.


Слайд 6
It also recognizes that even a good sales department cannot sell
Текст слайда:

It also recognizes that even a good sales department cannot sell every product that does not meet consumers' needs.


Слайд 7
With the customer's satisfaction the key to the organization, the need
Текст слайда:

With the customer's satisfaction the key to the organization, the need to understand the
customer is critical.


Слайд 8
CARE ABOUT CONSUMERS`  NEEDS
Текст слайда:

CARE ABOUT CONSUMERS` NEEDS

1.A college student opened a small submarine sandwich shop near his university's campus.
The sub shop immediate success. By using the marketing concept, the young entrepreneuer had recognized an unmet need in the student population and opened a business that met that need.


Слайд 9
The sub shop was so successful that it began to
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The sub shop was so successful that it began to outgrow its original location after about three years. The shop moved to a larger location with more parking spaces, also near the university. At the new sub shop, waiters in tuxedos met the students and seated them at tables with tablecloths.


Слайд 10
Besides the traditional subs, the shop now served full meals and
Текст слайда:


Besides the traditional subs, the shop now served full meals and had a bar. Within a few months the
sub shop was out of business. The owner of the shop had become so involved with his
business vision that he forgot the customers' needs and wants. They did not want an
upscale restaurant—there were other restaurants in the area that met that need, they just wanted a quick sub sandwich.


Слайд 11
By losing sight of the customers' wants and needs, the owner
Текст слайда:


By losing sight of the customers' wants and needs, the owner of the sub shop lost his successful business.


Слайд 12
CRITICISM OF MARKETING CONCEPTThe marketing concept only advocates discovering consumers' wants
Текст слайда:

CRITICISM OF MARKETING CONCEPT

The marketing concept only advocates discovering consumers' wants and needs and satisfying them.
Consumers may not be aware of all of their wants and needs.
It seeks to encourage creativity to satisfy customer needs.


Слайд 13
The marketing concept is a relative newcomer as philosophy of doing
Текст слайда:

The marketing concept is a relative newcomer as philosophy of doing business.
Today, the marketing concept and philosophy stands as a formula for doing business and many believe it is a prescription for success.


Слайд 14
It aims to satisfy customers by guiding the organization to meet
Текст слайда:

It aims to satisfy customers by guiding the organization to meet the customers' needs and wants while meeting the organization's goals.


Слайд 15
DIFFERENCES:Sales Concept 1.Focuses on the
Текст слайда:

DIFFERENCES:

Sales Concept
 1.Focuses on the needs of the seller.
2. is preoccupied with the seller’s need to convert his/her product into cash.
 

Marketing Concept
1.Focuses on the needs of the buyer
2. is preoccupied with the idea of satisfying the needs of the customer by means of the product as a solution to the customer’s problem (needs).


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