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Marketing communication презентация
Содержание
- 1. Marketing communication
- 2. Communication - definition Communication and communicating Communication
- 3. Communicating - features Intentional Transactional Symbolic Direct/Indirect
- 4. Types of communicating Informational/Persuasive/Reactive Internal/external/Intro communicating Verbal/Nonverbal Mass/Group/Individual
- 5. Nonverbal communication Appearance (clothing, hairstyle, height) Kinesics
- 6. Laswell’s communication model
- 7. Shannon-Weaver Communication Model
- 8. Marketing communication Marketing communication are messages, media
- 9. Promotion mix
- 10. Advertising Advertising - form of paid, indirect
- 11. Public relations Public relations is a group
- 12. Public relations tools
- 13. Direct sales Direct sales is a group
- 14. Direct sales system
- 15. Sales promotion Sales promotion is a group
- 16. Sales promotion tools
- 17. Communication impact
- 18. Integrated marketing communication IMC is a strategic
- 19. Marketing communication mix
- 20. Marketing communication strategy
Communication - definition Communication and communicating Communication – dynamic process of information exchange in a certain situation and context.
Слайд 2Communication - definition
Communication and communicating
Communication – dynamic process of information exchange
in a certain situation and context.
Слайд 4Types of communicating
Informational/Persuasive/Reactive
Internal/external/Intro communicating
Verbal/Nonverbal
Mass/Group/Individual
Слайд 5Nonverbal communication
Appearance (clothing, hairstyle, height)
Kinesics (body movements, gestures and facial expressions)
Proxemics
(distance and spatial relationship)
Touch (the transmission of information by physical contact)
Paralanguage (voice signals other than words, the intensity, the pace of the voice).
Touch (the transmission of information by physical contact)
Paralanguage (voice signals other than words, the intensity, the pace of the voice).
Слайд 8Marketing communication
Marketing communication are messages, media channels and tools used to
communicate with a market.
Слайд 10Advertising
Advertising - form of paid, indirect persuasive impact, using mass media
as the information carrier.
Слайд 11Public relations
Public relations is a group of tools used for unpaid
presentation of a person or organization to create permanent relations with its environment.
Слайд 13Direct sales
Direct sales is a group of techniques and tools for
achieving the sales process using the element of direct contact of the seller with the buyer.
Слайд 15Sales promotion
Sales promotion is a group of various techniques used in
direct contact with the customer, to support the transmission of information, awareness and motivation necessary for purchase.
Слайд 18Integrated marketing communication
IMC is a strategic marketing process specifically designed to
ensure that all messaging and communication strategies are unified across all channels and are centered around the customer.
