Marketing презентация

to the customer. It includes the coordination of four elements called the 4 P's of marketing:
Identification, selection and development of a product,
Determination of its price,
Selection of a distribution channel to reach the customer's place, and
Development and implementation of a promotional strategy.

mass-production of flyers and brochures
1836: first paid advertising in a newspaper (in France)
1864: earliest recorded use of the telegraph for mass unsolicited spam
1867: earliest recorded billboard rentals
1880s: early examples of trademarks as branding
1908: Harvard Business School opens
1922: radio advertising commences
1941: first recorded use of television advertising
1950s: systematization of telemarketing
1980s: development of database marketing as precursor to CRM[5]
1980s: emergence of relationship marketing
1980s: emergence of computer-oriented spam
1990s CRM and IMC (in various guises and names) gain dominance in promotions and marketing planning,[7][8]
1995-2001: the Dot-com bubble temporarily re-defines[citation needed] the future of marketing
2000s: Integrated marketing gains acceptance and in 2002 its first dedicated academic research centre[9][10]

want through creating and exchanging products and value with others is termed as marketing process.
The marketing process consists of four steps:
1. Analyzing market opportunities;
2. Developing marketing strategies;
3. Planning marketing programs, which entails choosing the marketing mix (the four Ps of product, price, place, and promotion); and
4. Organizing, implementing, and controlling the marketing effort.

the buyer perceives as valuable

customer focus. The SIVA Model provides a demand/customer-centric alternative to the well-known 4Ps of marketing management.

Product → Solution
Promotion → Information
Price → Value
Place (Distribution) → Access

offerings to meet changing customer needs

message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

the word out
Includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and the Internet.
Largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.

in the midst of financial difficulties.

http://www.youtube.com/watch?v=aPkyPdubqDs

number of clever advertising slogans and campaigns over the years, but perhaps the most highly regarded of them was their 1959 slogan, "Think Small." Volkswagen was trying to sell their small Beetle in a time when big cars were the norm.

that has come up with a phenomenal number of catchy slogans over the years. In 1995, McDonald's asked consumers a simple question in their advertisements: "Have You Had Your Break Today?" This catchy slogan provided a revamp to the successful 1980 slogan, "You Deserve a Break Today."

http://www.youtube.com/watch?v=xIykbd_1zA0&list=PLFF134AE149DC3F97

availing these opportunities to satisfy the customer’s requirements to have competitive advantage.
Example: Sony

in 1947, and is still in use today.

to encourage consumers to drink more milk. Many of the ads that use this slogan feature celebrities with milk mustaches, or individuals trying to swallow sticky food items that are in need of a refreshing drink to wash it down.

into Account Marketing Mix

is everywhere for most non-essential goods
If you do not have the proper place you cannot compete in some industries
Make it easy to buy a product