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Maggi sem презентация
Содержание
- 1. Maggi sem
- 2. Key indicators of campaign Maggi Jan campaign
- 3. Key indicator of campaign (Impressions/CTR) Comments
- 4. Key indicator of campaign (Clicks/CPC) Comments
- 5. Campaign groups Comments Maggi_Product Maggi_Brand
- 6. Google Analytics Comments
- 7. Top 10 queries Yandex Top 10 Google Top 10
- 8. Top 10 ads Yandex Top 10 Google Top 10
Key indicators of campaign Maggi Jan campaign showed good results: Clicks were overfulfilled by 35% (though Impressions were less than planned); CPC was 49% less; total fact CTR was ~7%
Слайд 2Key indicators of campaign
Maggi Jan campaign showed good results:
Clicks were
overfulfilled by 35% (though Impressions were less than planned);
CPC was 49% less; total fact CTR was ~7% (vs 3,4% planned)
There were some budget savings due to two times lower CPC
CPC was 49% less; total fact CTR was ~7% (vs 3,4% planned)
There were some budget savings due to two times lower CPC
