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LEVERAGING VIDEO FOR LOCAL LEAD GENERATION презентация
Содержание
- 1. LEVERAGING VIDEO FOR LOCAL LEAD GENERATION
- 2. User Signals Google Likes to See 5 @Matt_Siltala
- 3. Likes & Dislikes 1 @Matt_Siltala
- 4. Comments & Likes and Dislikes in Comments 2 @Matt_Siltala
- 5. Views with emphasis on complete views of the video 3 @Matt_Siltala
- 6. Shares 4 + + + + + @Matt_Siltala
- 7. Subscribers The total volume of subscribers
- 8. Keep videos as short as possible.
- 9. Case Study #1 Bulwark Exterminating found
- 10. The video has 14,000+ views.
- 11. Pay Attention to Analytics @Matt_Siltala
- 12. Case Study #2 Using a targeted
- 13. @Matt_Siltala
- 14. Case Study #3 @Matt_Siltala @Matt_Siltala
- 15. Case Study #3 @Matt_Siltala @Matt_Siltala
- 16. Additional Optimization Tips @Matt_Siltala
- 17. The TITLE OF THE VIDEO
- 18. Putting a short but descriptive
- 19. Proper Categories and GEO Tagging @Matt_Siltala
- 20. In the video
- 21. Add your video to your G+
- 22. Include Transcription when you are posting a video. @Matt_Siltala
- 23. Videos Generate Leads @Matt_Siltala
- 24. Where do I find ideas for
- 25. @Matt_Siltala
- 26. @Matt_Siltala
- 27. @Matt_Siltala
- 28. @Matt_Siltala
- 29. Yelp Talk @Matt_Siltala @Matt_Siltala
- 30. Repurpose successful content into videos. BLOG POSTS EBOOKS INFOGRAPHICS @Matt_Siltala FAQ’s
- 31. @Matt_Siltala @Matt_Siltala
- 32. @Matt_Siltala @Matt_Siltala
- 33. @Matt_Siltala @Matt_Siltala
- 34. @Matt_Siltala @Matt_Siltala
- 35. Video Marketing WILL generate leads when done
- 36. THANK YOU Matt Siltala, President matt@avalaunchmedia.com @Matt_Siltala
User Signals Google Likes to See 5 @Matt_Siltala
Слайд 7
Subscribers
The total volume of subscribers is kind of like authority of
a website, plus it aids in future releases as you have a ready audience.
5
Sign me
up!
@Matt_Siltala
Слайд 8
Keep videos as short as possible.
If you can get it done
in 30 seconds, fantastic.
In general 2 minutes is the upper limit.
In general 2 minutes is the upper limit.
General Rules To Follow
@Matt_Siltala
Слайд 9
Case Study #1
Bulwark Exterminating found “Do Roaches eat toothpaste” in a
Google suggested search.
Video Promotion: Avalaunch Media helped with this promotion getting in front of hundreds of bloggers.
Initial push yielded 3,000 views.
In July Bulwark pushed it locally to a Houston Audience with YouTube paid promotion. Receiving 6,285 Views, and 117 website clicks.
To date, this video production and promotion online has cost less than $3000.
The video ranks for “Do roaches eat toothpaste”
Video Promotion: Avalaunch Media helped with this promotion getting in front of hundreds of bloggers.
Initial push yielded 3,000 views.
In July Bulwark pushed it locally to a Houston Audience with YouTube paid promotion. Receiving 6,285 Views, and 117 website clicks.
To date, this video production and promotion online has cost less than $3000.
The video ranks for “Do roaches eat toothpaste”
@Matt_Siltala
Слайд 10
The video has 14,000+ views.
It retains the majority of the
audience up until the title flash dipping below 50% at 38 seconds, the end of the title flash.
Bulwark considers this a successful marketing video for branding purposes and expects that the current price of $.21 per view will drop as time continues.
Bulwark considers this a successful marketing video for branding purposes and expects that the current price of $.21 per view will drop as time continues.
@Matt_Siltala
Слайд 12
Case Study #2
Using a targeted traffic approach (creating a video where
the subject matter and the title are specific things people are searching for), this video gets one lead per week, and has generated…
37,000+ views
101 Likes
197 Subscribers
101
LIKES
37K+
VIEWS
197
SUBSCRIBERS
@Matt_Siltala
Слайд 17
The TITLE OF THE VIDEO
tends to have a huge influence on
how you find a video. A bit spammy/less professional but CAPS on your keyword can help increase CTR - helping optimization.
Since you can’t colorize or BOLD your keywords in the title, CAPS is a trick to help you emphasize your KEYWORD.
Use this tactic sparingly.
Since you can’t colorize or BOLD your keywords in the title, CAPS is a trick to help you emphasize your KEYWORD.
Use this tactic sparingly.
Top SAN JOSE RESTAURANTS
@Matt_Siltala
Слайд 18
Putting a short but descriptive title with the name of the
city or state for local will go a long way.
The “About” area can also have an influence.
Remember to link to your business in the description too.
The “About” area can also have an influence.
Remember to link to your business in the description too.
@Matt_Siltala
Слайд 20
In the video always share your physical address and phone number
as well as your business name.
@Matt_Siltala
Слайд 21
Add your video to your G+ profile (generally a good idea
to add your videos everywhere you can).
@Matt_Siltala
Слайд 24Where do I find
ideas for videos?
Local News Sites
(Topix as well
as bigger ones)
Local Facebook Groups
Answer Sites
(Quora, LinkedIn Answers, Answers.com)
Social Monitoring Tools
(Trakkur, PinAlerts)
Social Directories/Networks
(local focused)
@Matt_Siltala
