Key to loyalty in retail презентация

Limited Liability Company "The key to loyalty in retail International", LLC “KLR” started more than 24 years ago; KLR was distributor in Russia of well-known trademarks: such as Pyrex®, Pyroflam®, Borgonovo® and other major brands.

Starting in late 90-s, the company operated under "Kulinar" name, became noticeable and reputable player on the CIS countries market, as the supplier of non-stick cookware, blankets and various textile items, manufactured on the own factories, under the exclusive license of DuPont®.

In 2008, the owners of the company decided to change the company strategy and focused on the implementation of trade-marketing loyalty programs in foods retail sector, DIY and gasoline stations networks. The Company started the business under a new name: Limited Liability Company "The key to loyalty in retail", LLC " KLR" , soon took and today hold the leading positions in Russian, Ukrainian, Belorussian and Kazakhstan markets.

In 2013, after rebranding, the company decided to step to the European markets ,under the name: "Key to loyalty in retail International" LLC. Today the company has branches in Turkey, Slovenia, Serbia, Bosnia-Herzegovina and Romania operating on Turkish and East-European markets.

50 Retail Chains

6 Operating Countries

16+8 Years Experience

Our programs motivate shoppers to return to your stores and increase their total spend

Global brands well-known all over the world attract customers, engaging them in your program and keeping them captivated

Large retail chains are our best clients, and we do everything we can to be their best partner

As a multinational agency with strong experience,
we are consistently growing and entering new
markets every year

16 years on the market and 8 years as a loyalty program agency let us provide the best offer available anywhere

Key to Loyalty
In Retail

Programs

Key to Loyalty
In Retail

:

Developing ideas and marketing solutions
Producing POSM packages
Organizing promotion campaigns
Providing forecasts
Staff coaching
Monitoring, analysis and campaign forecasting

Including the following features:

Commodity flows administration
Providing customer HOTLINE
Staff motivation programs
Returning stocks post campaign
Analyzing results

Key to Loyalty
In Retail

give customers reasonable motivation to spend their budget at your gasoline stations and stores.
It is achieved through the rewards for the fuel and nonfuel purchases . The reward is a significant discount on a promotional product and a lottery that gives the opportunity to win valuable prizes.

Mechanics of the campaign is the following: Customers, refueling at gas stations or when making purchases in the store, in proportion with the cash spent, get and collect stamps. Accumulating the required amount of stamps, they receive promotional items with a significant discount (up to 50%). Customers could get double stamps when they buy partner’s goods.

Basing on our long term experience, we normally expect an increase of the fuel sales by 2-3%, growth of turnover, traffic, average basket and increased sales of related products both in gas station and store.

Refuel

Get stamps

Collect stamps

Get a discount

STAMP

STAMP

CONCEPT OF LOYALTY CAMPAIGNS

matrix of gas stations or store , exhibited in the trade hall at stand (the promo corner) and sold by the chain to all customers at retail price.

During the promotional period cashiers give to customers stamps, fold to the money they spent ("value" of 1 stamp - 300 RUR (or the currency of the country equivalent), for the purchase of 950 RUR the cashier gives 3 stamps).

In addition, at the box office, Customers could get the cumulative booklets containing all the information on the passing action: the terms of the action, promotional products , price, goods description, number of fields pieces for gluing stamps, contact information, etc.

Customers , who wants to join the campaign, receives from the cashier stamps, booklet and affixes stamps in the booklet.

When a customer has collected the required number of stamps, he takes on promotional items and with booklet with stickers go to the cash register, where the cashier, after verifying the fulfillment of the terms of the action, picks up the booklet and sells promotional items with announced discount

Period of action:
3-4 month

Reward:
Discount up to 50%

Fixation of spending: Stickers (Stamps)

“Value” of 1 Sticker: 300-400 RUR

MECHANISM OF THE CAMPAIGNS

stations under a supply contract on the deferred payment basis with the obligation to repurchase unsold product, eliminating the stocks risk after the campaign.

Supplier’s price includes: POSM, stands (promo corners), booklets, stamps.


Promo price – supplier price + chain markup (5-10%)

Barcodes - retail price corresponds to the manufacture barcode located on the product. Promotional price (discount up to corresponds to the barcode located in the booklet next to the corres 50%)ponding product.

Increase

3-12% Overall Increase
In Turnover

Key to Loyalty
In Retail

nineties of the
last century on growing, rough, wild and huge market – today one of the biggest market in the world. We faced such problems like wide territory, hundreds different in size and standards, fast growing retail chains. Today, we have experience and competences to handle our “turn key” loyalty programs in retail chains in different formats and in size from 50 to 7 000 stores

stores

1 444 279 pcs

Moscow 434, region - 547
Saint Petersburg – 244, region - 147

7 792 934 EUR

Arcuisine, Corelle

Dreams Multivitamin, WOOLFIELD, Textile

Textile

FMCG sector long time ago KLR broaden its horizons to Petrol sector repeating the success, best practices and bringing loyalty into life.

implemented loyalty campaign programs in the major oil companies (Vertically Integrated Oil Company) petrol stations networks.

To meet the requirements of the business we engage consultants, experts in the field and psychologists. As a result, the consumer portrait was created. To work out tailor-made campaign we take into account the company's positioning on the market and regional differences.

After getting positive tests results, the campaigns are successfully implementing at all LUKOIL regional petrol stations divisions in Russia. GAZPROMNEFT and TATNEFT chains are took part in Russia as well. Abroad: LUKOIL Belarus , NIS Gazpromneft, Adria Oil, Belarusneft. Today programs are covering in total more than 2,300 gas stations.

EUR

Lotto, Luggage

+2,4%

500 000 EUR

Richardson Sheffield, Kitchen knives

+2,9%

EUR

Lotto luggage

+1,8%

GAS stations

20 000 pcs

120 000 EUR

Richardson Sheffield Multitools

+2,1%

000 EUR

Richardson Sheffield Multitools

2,5%

moment, KLR is running campaigns in all divisions of LUKOIL – at more than 1500 petrol stations all over Russia. Our loyalty campaigns meet LUKOIL expectations and we will be proud to wide our cooperation abroad.

station (stamps only)

56 600 pcs

2 559 000 EUR

Lotto luggage

+1,3%

stations (stamps only)

Forecast 140 000 pcs

4 853 000 EUR

Richardson Sheffield Shine - Knifes

+1,85%

120 pcs

1 738 600 EUR

Lion Sabatier kitchen knives

LUKOIL Chernozemienefteprodukt

+1,5%

50 000 pcs

1 250 000 EUR

Richardson Sheffield Multitools

+1,7%

for our clients that fits best to their needs and ready to run the best programs with brands and products mentioned in the following slides, but not limited by them.
Effectiveness of our programs are proven by the time and by our clients, but we always offer to conduct test programs on your petrol (10-20)
stations to see the results by your own.

Cleaver knife

8" Scissors

Sharpener

Stainless steel Magnet