Intro to SEO for WordPress презентация

promoting a web site in order to increase the number of visitors the site receives from search engines.
There are many facets to SEO including page content, links but the main aim is to ensure your website is structured in a way that search engines understand.
It’s important to note that SEO is also about improving the visitor experience or user experience and we shouldn’t get caught up on only trying to please search engines.

Why you need it?
Search engines such as Google, Yahoo and Bing drive the most web traffic online.
They are the primary method of navigation for most internet users.
You’ll miss out on thousands of potential visitors to your website.
It helps to increase brand exposure, sales and customer loyalty.
SEO provides a greater return on investment than any other form of advertising.

just as important as keywords, search engine algorithms are the why and the how of search engine rankings. Basically, a search engine algorithm is a set of rules, or a unique formula, that the search engine uses to determine the significance of a web page, and each search engine has its own set of rules

In a nut shell? – A technical term for what you can think of as a recipe that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.

behind the words.

The recent biggest change is called The Hummingbird its’ paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The user intent behind the query!

Here is the a list of most changes “known” to have occurred: http://moz.com/google-algorithm-change

algorithm.
This is why SEO is a full time job :)

Source: http://www.google.com/intl/en_us/insidesearch/howsearchworks/algorithms.html

it displays data.

past.
Repeat the keyword/phrase a 1000 times on the page
Hide text and links on the page
Build a million non relevant links, in a short period of time
Add heaps of pages with not a lot of content
Enforce exact match anchor text
Build low quality links
Place links sitewide and in footer – penguin sorted that out.
Build only one type of link – such as directories
And much more…

Create engaging, good quality and unique content and services that will encourage other websites to naturally link
Create a wide distribution of links – from social media, blogs, reviews etc.
Don’t enforce anchor text links – natural, even no follow links are good
Aim to gain reputation and authority – do original research – compare Doritos and Cheetos? Give tutorials, live blog an event etc.
Be social and not just on Facebook e.g. Google Plus, Quora, Youtube etc.
Ensure no duplicate content issues
Ensure your website is mobile friendly
Be found locally – Google Places
Update your website often and with relevant content – can’t say this enough

a good SEO plugin – All in one SEO pack or Yoast
Configure the plugin to suit your needs
Ensure correct structure of page titles and urls – this is vital!
Create an xml sitemap - to index the website
Create a robots txt file – it removes unnecessary pages/content. Add link to sitemap.
If you choose add your webmaster tools urls
For url’s dashes are best, next underscores. It’s bad to not use spaces – search engines do look at the placement of dashes.
Adjust permalink of url’s – postname
Install Google Analytics
Add image alternative text and title

your competitors
Review the online industry and offline
Get to know your customers/followers – what are they interested in, what are their needs, what are they seeking?
Review what’s currently working – check your stats – most popular content
Who is currently talking about me, how can I engage with them
Review who’s already ranking for the keywords you want to target – what makes them different?