Saudi Games Market
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Inside the whales den презентация
Содержание
- 1. Inside the whales den
- 2. Saudi Market Fact Sheet
- 3. Saudi Market Fact Sheet
- 4. Saudi Games Market Estimates
- 5. Apple vs. Google
- 6. Mobile Gamer Survey – 1,579 completes
- 7. Male age groups
- 8. Female age groups
- 9. Male vs. Female – age groups
- 10. Male education & employment
- 11. Female education & employment
- 12. Game genres
- 13. Game genres – Males vs Females
- 14. Gaming Frequency
- 15. Gaming Frequency - Male
- 16. Gaming Frequency - Female
- 17. Game duration – Male vs Female
- 18. Influences to download and play
- 19. Download types
- 20. In-app purchases
- 21. In-app purchases – Male vs Female
- 22. B2B Publisher Survey
- 23. Position at company
- 24. Focus on new titles in 2016
- 25. Faced marketing challenges?
- 26. On the ground facts
- 27. On the ground facts
- 28. On the ground facts
- 29. On the ground facts
- 30. Islamic content guidelines 100% require company establishment
- 31. No need to over-localise
- 32. No need to over-localise
- 33. Unique marketing conditions
Saudi Market Fact Sheet
Слайд 30Islamic content guidelines
100% require company establishment for offline events
Non-sensuality
Character artwork
Online Artwork
Offline
Marketing
Special reservations concerning traditions
Touching
Affection
Maximize neutral characters
Avoid ANY topic related to religion
Super powers should not be connected to divinity or spirituality
Marketing campaigns should be strictly segregated
between the sexes
Retail events should actively focus on male target groups and only passively on females
Sanitised storylines
Retail presence strongly recommended
